I have had various thoughts about it. Perhaps I am being too scrupulous. Maybe people who use this are unaware of it having the meaning that I ascribe to it.
I, personally, use the word only in the context of God. I know it's quite common for folks to us "adorable" as a synonym for "cute". I think it's sloppy language; I don't think they're actually committing idolatry of their "Precious Moments" figurine ...