I, personally, use the word only in the context of God. I know it's quite common for folks to us "adorable" as a synonym for "cute". I think it's sloppy language; I don't think they're actually committing idolatry of their "Precious Moments" figurine ...
I am so glad I am not the only one. LOL. I know they don’t actually mean what they are saying but it bugs me.