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Very interesting. A lot of the mega churches grew big by asking non-believers what they wanted and giving it to them. Willow Creek, one of the biggies in the mega church category, actually went out and surveyed their community in designing their church. They let non-believers set the program: Make church more comfortable and “seeker sensitive”, even for people who are not actually seeking. Non-believers don’t want to hear about Hell. So don’t talk about it. They don’t want to hear about giving to God’s work, so don’t talk about it. Get rid of the crosses, hymns, etc. Don’t talk about doctrine, because that is boring. Just talk about whatever is deemed “relevant” by non-believers. Seems to me the church in question created their own problem. The message that these churches give is that you don't have to be involved. You don't have to support the ministries. You can go and be entertained without any actual commitment.

Willow Creek also surveyed it’s membership to see what they wanted more of. A large number said they wanted more doctrine.

Willow Creek’s answer was they needed to teach them to be “self-feeders.”

So much for the instruction to feed the sheep.