The WoW actually MENTIONS those?
SOMEone has been misled!!(But... that's a given.)
You sharpen the human appetite to the point where it can split atoms with its desire;
you build egos the size of cathedrals; fiber-optically connect the world to every eager impulse;
grease even the dullest dreams with these dollar-green, gold-plated fantasies, until every human becomes an aspiring emperor, becomes his own God...
and where can you go from there?