To sell coffee.
These are CATHOLIC monks. There is nothing remotely Gnostic about them.
You can call yourself anything you like..but people will only see the word Mystic. In current common understanding, Mystic is lumped into the GNOSTIC arena and Mount Carmel is highly and most currently heralded by GNOSTICS in all of their universal church teachings.
If they are indeed Catholics, why are they risking this misunderstanding? Can you explain it or are you just going to go into protectionist mode? If you go into protectionist mode, I warn you..it does not cut it with me or the millions of other Americans who understand BS-inese.