Posted on 08/18/2010 12:03:14 PM PDT by Colofornian
The LDS Church recently launched an advertising campaign in nine U.S. markets including Minneapolis-St. Paul, Minn.; St. Louis, Mo.; Baton Rouge, La.; Colorado Springs, Colo.; Rochester, N.Y.; Pittsburgh, Pa.; Oklahoma City, Okla.; Tucson, Ariz., and Jacksonville, Fla. The campaign includes ads on television, radio, billboards, bus platforms and the interior of transit vehicles. In the international English-speaking world the campaign has a digital and social media reach through Internet ads, Facebook and YouTube. As part of the campaign, church members are invited to share their profile on the mormon.org website.
The Mormon Media Observer met with Scott Swofford, director of media for The Church of Jesus Christ of Latter-day Saints, at church headquarters to discuss the campaign. What follows are excerpts from the interview.
MMO: These ads have a very basic message. "This is my life, this is who I am and I am a Mormon." What message are you trying to help people understand with that kind of message?
Swofford: Well, you can go on and on all day long trying to define yourself in the minds of the public or you can, in fact, connect them to members of the church. When you do that you see the incredible diversity, the various walks of life that Latter-day Saints are involved in, and they see that Mormon thinking can be diverse as it needs to be to live their life. Yet surprisingly, if you read the 3,000 Mormon.org profiles, you will find those people are very unified in the understanding of what they believe. It is shocking. I expected responses to be all over the place, and they are not. People in their own words are articulating in their beliefs better than perhaps we could.
(Excerpt) Read more at mormontimes.com ...
Well, you can go on and on all day long trying to define the tri-unified God in the minds of Mormons, or you can, in fact, connect them to the real lone ultimate God whose been God from all eternity and didn't rise up from manhood.
When you do that you see the incredible diversity of the Father, Son and Holy Spirit, and the various ways they are revealed, and then perhaps Mormons will better understand that you can have distinct persons of God, yet surprisingly, if you read the profiles of the Father, Son and Holy Spirit in the Bible very carefully, you will find these Persons are so unified they are indeed one God!
When you do that you see the incredible diversity, the various walks of life that Latter-day Saints are involved in, and they see that Mormon thinking can be diverse as it needs to be to live their life.
Just look at all these fine Canadians in your school. See how diverse they are!
l”et Mormons speak for themselves … People want to hear from Mormons, not from an institutional voice in most cases.”
Let Mormons speak for ourselves. Hmmmmm, that sounds like a great idea.
People want to hear from Mormons,
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Which people ???
Name them...
BTW did you ever find the ladder ???
Some people who have open, fair minds, enjoy conversing with ordinary Mormons. You know, your neighbors, friends and co-workers. That way - if one has an open, fair mind - one might discover that Mormons are loving family-oriented patriotic people who love Jesus Christ and are eternally grateful for His Atoning Sacrifice.
Before I took the discussions, I used to say things like this: “Joseph Smith was a nut case and he thought he was Jesus Christ!” And I would laugh and poke fun at Mormons. I had been told - from ignorant people, some right from the pulpit - that Mormons were whacked out going-to-hell evil heathens. Can you believe it? Some ignorant people still believe it today.
That’s why this ad campaign effort is so great. Rather than be deceived by anti Mormon perps, talk to every day Mormons. It’s a great idea. You should try it some time.
DH went to high school with a Scott Swofford. I wonder if it is him, because in the 1974 year book he looked like a wannabe hippy.
Some people who have open, fair minds, enjoy conversing with ordinary Mormons. You know, your neighbors, friends and co-workers. That way - if one has an open, fair mind - one might discover that Mormons are loving family-oriented patriotic people who love Jesus Christ and are eternally grateful for His Atoning Sacrifice.
Before I took the discussions, I used to say things like this: “Joseph Smith was a nut case and he thought he was Jesus Christ!” And I would laugh and poke fun at Mormons. I had been told - from ignorant people, some right from the pulpit - that Mormons were whacked out going-to-hell evil heathens. Can you believe it? Some ignorant people still believe it today.
That’s why this ad campaign effort is so great. Rather than be deceived by anti Mormon perps, talk to every day Mormons. It’s a great idea. You should try it some time.
Of course this would require you to stop and listen with an open fair mind which might just be a bridge too far.
"We must not suppose that if we succeeded in making everyone nice we should have saved their souls. A world of nice people, content in their own niceness, looking no further, turned away from God, would be just as desperately in need of salvation as a miserable world." - C.S. Lewis (1898-1963)
I had been told - from ignorant people, some right from the pulpit - that Mormons were whacked out going-to-hell evil heathens. Can you believe it?
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No I cant
I dont believe you ever heard that from a pulpit...
I had been told - from ignorant people, some right from the pulpit - that Mormons were whacked out going-to-hell evil heathens. Can you believe it?
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No I cant
Some “Mormons were (and are) whacked out going-to-hell evil heathens,”
But I dont believe all are intentionally evil
Just extremely deceived...
Except when they make calendars of shirtless missionaries, mormon muffins or document the very evident fraud that is mormon history - then excom them (or is it love council?)
one might discover that Mormons are loving family-oriented patriotic people who love Jesus Christ
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and then again one might discover that they are not...
and that doesnt take “an open, fair” mind...
just a regular thinking mind that reads the Bible...
That’s why this ad campaign effort is so great.
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Why does the mormon god need an AD campaign ???
In 2,000 years the LORD Jesus Christ of the Christian Bible has never had to resort to spending millions cleaning up His image...
His was never sordid or unpalatable...
talk to every day Mormons. It’s a great idea. You should try it some time.
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I did...
Thats why I’m not a mormon...
Please, we all all waiting...
First, we need to hear from Mormons about Muslims. THAT sounds like a great idea.
“Muslims and Latter-day Saints Mormon (OPEN)”
http://www.freerepublic.com/focus/f-religion/2568726/posts
I used to say things like this: “Joseph Smith was a nut case and he thought he was Jesus Christ!”
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Well no wonder you are confused...
Joey Smith was not a nut case...he knew what he was doing...
He was a calculating evil adulterous, murdering thief...
Joey Smith never thought he was Jesus Christ...
He didnt even think he was equal with Jesus...
No that was not it...
Joey Smith boasted that he was GREATER than the LORD Jesus Christ of the Christian Bible...
and so God destroyed the pagan false prophet Joey Smith...
Only it is all powerful...
It can Croat entire cultures and change gods mind for him at a moments notice....
Good catchy title...
that one needs to be posted again...
talk to every day Mormons. It’s a great idea. You should try it some time.
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I did...
Thats why I’m not a mormon...
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I WAS one once and THAT’s why I’m not a mormon. Hey, Sandy, do you think they might interview me? I am a conservative mother of five, grandmother of 7, struggling business owner and I’m an EX-MORMON!
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