Posted on 07/12/2010 9:19:53 AM PDT by clawhammer
Note to the Village People: The lyrics in your biggest hit need an update. The organization previously known as the Y.M.C.A. is henceforth to be called the Y.
One of the nations most iconic nonprofit organizations, founded 166 years ago in England as the Young Mens Christian Association, is undergoing a major rebranding, adopting as its name the nickname everyone has used for generations.
Its a way of being warmer, more genuine, more welcoming, when you call yourself what everyone else calls you, said Kate Coleman, the organizations senior vice president and chief marketing officer.
(Excerpt) Read more at nytimes.com ...
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