Swedes trust Ikea more than the church

der spiegel ^ | November 23, 2006 | dsl/dpa

[Antioch]

What do Volvo, Ericsson, Saab and IKEA have in common? The people of Sweden have more faith in them than in the church. Perhaps the news shouldn't come as much of a surprise, coming as it does from a country best known for its meatballs and the bright blue and yellow warehouses selling cheap and cheerful furniture around the globe. Still, preacher men the world over must be reeling. A new poll taken of Swedes indicates that more people trust IKEA than the church in the largely Protestant country. According to the poll, taken by the business weekly Dagens Industri, 80 percent of Swedes said they had "much or very much trust" in the world's largest furniture store chain, which was founded by Ingvar Kamprad. But only 46 percent of the 800 people surveyed said they trusted the Swedish church, which counts 80 percent of the 9 million residents living in Sweden as members.

[Antioch]

In the beginning there was the logos, the logos was with God and the logos was God. NOT to be confused with... In the beginning there were corporate logos....

[Gingersnap]

I'm sure Ikea will be right there when they lose a loved one, suffer a disability, or attempt to make sense of a moral dilemma.

Sure.

[Mr. Jeeves]

Well, I guess Falwell Furnishings just hasn't been meeting its quality targets, lately. ;)