I can't help but worry that Willow Creek is just a reflection of the problem in our churches. How welcoming are we to visitors?
At my church we have on going programs teaching members how to make visitors welcome and want to come back.
What ever happened to a firm shake of the hand, a sincere smile and a "glad to see you, what can I tell you about this church?"
Of course in the old days visitors would ask about what the church teaches (doctrine). Now that doctrine has gone out the window members tell visitors about the cutting edge Hula Service or that the coffee bar is the best in town.