It's the Church of Me.
I sure could describe the other lord being propagated in the ELCA.
He is the lord who doesn’t purify and save, but enables and leaves in the muck.
He is the lord who does not claim exclusive power, authority, honor, and might, but suffers different paths and saviors to “god”.
He is the lord who is shaped and defined by our self-perceived needs (read wants), or our chronological snobbery, not tied down by what any old fuddy-duddy Israelites or disciples had to say about him.
He is the lord who is so sensitive that he lets you burn your hand, body, and soul in the fire rather than say a peep, because everything will be ok in the end, whatever that means.
He is the lord that does not hate evil, and wills and causes its destruction, but rather changes our old fashioned minds to see evil and good as merely different perspectives. He is the lord molded and shaped by the sinful thoughts of a sinful people.
He is "god" created in our image: an Idol.