NYC mayor, Snapple announce 5-year vending, marketing deal

newsday.com ^ | September 9, 2003 | AP

[jam137]

NEW YORK (AP) _ As part of his plan to seek corporate partnerships, Mayor Michael Bloomberg said Tuesday that Snapple Beverage Group has won exclusive rights to sell its bottled water and fruit juices in city vending machines.

The two-part deal grants immediate rights for the soft-drink maker to sell its products in vending machines in city schools.

Beginning next January, Snapple will become the exclusive vendor of iced teas, water and its Yoo-hoo chocolate drink in machines on all city property.

Snapple will pay the city $106 million for the rights and agreed to spend $60 million more to market and promote the city over the length of the five-year contract.

City officials said the agreement is the first of its kind in the nation.

"This partnership with Snapple will enhance our efforts to promote and market New York City as the premier tourist destination that it is while at the same time providing the Department of Education with new financial resources," Bloomberg said.

Bloomberg created the city Marketing Development Corp., which worked out the deal, in July to centralize the city's marketing assets and rights and generate new revenues.

[jam137]

Big Government and Big Business: A Winning Combination! [/sarcasm]

[dts32041]

Wonder if it is still the Official drink of the EIB Network?

[JZoback]

This is the wave of the future.

The main reason these deals are happening is it locks in the dollars for several years so the annual budgets are set and monies allocated without having to negotiate the deal every year.

The two largest soft drink companies Coke and Pepsi have done this same type deal in many other places. It just happens to be in The Big Apple, so it's made the news.

[Bob]

And I thought naming bowl games and stadiums for their corporate sponsors was bad.

I can see it now:

"Snapple's New York City"

[Bonaparte]

Cadbury-Schweppes is British. They are our allies in the WOT. This was a good move and I hope the Brits prosper by it -- while France and Germany sink deeper into the economic swamp.

[zygoat]

Maybe we could start one of those California style proposition thingies where the polititian has to have all of his sponsors/major contributors emblazoned on his suit jacket, kinda like a NASCAR racer...yeah, I can just picture Ted Kennedy and Robert Byrd now...I think I went too far with that thought,nevermind.

[The Brush]

Maybe they can make more money with an official cigarette brand of New York.
Lucky Strike?

[NewHampshireDuo]

I predict the deal will go up in smoke.

[ServesURight]

[sandmanbr]

This type of bribery and payoffs used to be called Organized Crime

[Lost and Confused]

lol, it's funny because it's real