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Adidas's Billboard Ads Give Kick to Japanese Pedestrians (Tethered Soccer Players 10 Stories up)
THE WALL STREET JOURNAL ^ | Friday, August 29, 2003 | GEOFFREY A. FOWLER and SEBASTIAN MOFFETT

Posted on 08/29/2003 7:46:37 AM PDT by presidio9

Edited on 04/22/2004 11:49:47 PM PDT by Jim Robinson. [history]

Once, advertisers hung billboards on humans. In Japan, sports-equipment maker Adidas-Salomon AG is hanging humans on billboards.

Like spidermen in soccer shorts, two players attached to a billboard atop a 10-story building above Tokyo's Shibuya district play soccer by swinging back and forth from 26

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; Japan
KEYWORDS: advertising; billboard

On a billboard 10 stories up, soccer players face off for Adidas, bringing sidewalk traffic to a halt.

1 posted on 08/29/2003 7:46:37 AM PDT by presidio9
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To: presidio9
A solution for the homeless! It provides them a job and a place to sleep!
2 posted on 08/29/2003 7:50:37 AM PDT by finnman69 (!)
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