Skip to comments.Adidas's Billboard Ads Give Kick to Japanese Pedestrians (Tethered Soccer Players 10 Stories up)
Posted on 08/29/2003 7:46:37 AM PDT by presidio9Edited on 04/22/2004 11:49:47 PM PDT by Jim Robinson. [history]
Once, advertisers hung billboards on humans. In Japan, sports-equipment maker Adidas-Salomon AG is hanging humans on billboards.
Like spidermen in soccer shorts, two players attached to a billboard atop a 10-story building above Tokyo's Shibuya district play soccer by swinging back and forth from 26
(Excerpt) Read more at online.wsj.com ...
On a billboard 10 stories up, soccer players face off for Adidas, bringing sidewalk traffic to a halt.
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