Capitalists make their fortunes by providing a product or service for others; creating something of value for others. The value they create is not measured by them. (What was Ray Croc going to do with billions of hamburgers, hoard them all for himself?) The capitalist's reward for his/her efforts is based on the success, or lack thereof, in creating value for others. If the product or service is of no value to others, then the capitalist's efforts are not rewarded. This is as it should be in a fair and just society.