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Underdog Fox News wins war ratings race
Atlanta Journal-Constitution ^ | 03/30/03 | CAROLINE WILBERT

Posted on 03/29/2003 10:29:54 PM PST by Pokey78

Patriotic Fox gloats over a CNN some viewers call too liberal

New York -- The newsroom at Fox News Channel used to be a Sam Goody and still has that generic retail look -- only crammed full of people, files and computers.

Executives work out of small offices with old furniture. Carpeting in the studios is frayed. Compared with its competitors, the network has less space, fewer international correspondents and a shorter journalistic tradition. But as the nation continues to wage war against Iraq, the unabashedly patriotic network has more viewers.

Critics snicker at the red-, white- and blue-festooned screen and say the network of Bill O'Reilly offers opinion, not news. But it has struck a chord with American viewers. A clear cable news ratings winner going into the war, Fox has held on to its No. 1 status, even during a serious international news event -- turf that Atlanta-based CNN long commanded.

"They announced for two months they were going to clean our clocks," Fox News chief executive Roger Ailes said of CNN executives. "My dad always taught me that if someone is bragging about beating you up, stay quiet until the fighting starts. The only thing that matters once the fighting starts is who wins."

'Absent of liberal bias'

Fox may be winning the ratings race, but its patriotic tone goads some detractors.

"It lacks skepticism," said Tom Rosenstiel, director of the Project for Excellence in Journalism.

But viewers like 31-year-old North Georgia attorney Jenny Yates like it. "It is refreshing to hear news reports that are absent the liberal bias that is present in the reports on the other major news broadcasts," Yates said.

Alex Cobble, a 50-year-old commercial real estate broker from east Cobb, said he preferred Fox because most media have a "liberal, elitist bent."

Since its launch in 1996, Fox has steadily gained viewership. In January of last year, Fox for the first time beat CNN in both prime time and daylong ratings figures.

Still, there was speculation that CNN would win the ratings as the war started because of its vast international news operation and its hard news reputation. CNN pulled way ahead during other big events, including Sept. 11. It also reclaimed its lead briefly after the Columbia shuttle disaster. Also, CNN had a track record in the gulf region, having made its name there in 1991.

MSNBC, a distant third in ratings, also has extensive resources due to its relationship with NBC.

Despite apparent disadvantages, Fox attracted more viewers the night the United States first attacked Baghdad -- a lead it has held on to throughout the conflict.

Fox attracted an average of 3.6 million viewers from the night the war started through Thursday. By contrast, CNN attracted 3.2 million viewers and MSNBC drew 1.6 million. All are up dramatically from this time last year, though MSNBC and CNN have had bigger percentage increases than Fox.

No shouting at CNN

Ratings aside, CNN lead anchor Aaron Brown said CNN's coverage would be viewed as historic because it has been broad and shown all sides of the story, including negative sentiments about the war from other parts of the world.

"We don't have to dress it up," he said. "We don't have to scream and shout."

But at Fox headquarters, executives are gloating about ratings. They are proud, they say, to have won the contest with fewer resources. Fox, for instance, says it has 100 staffers in the gulf region, while CNN claims more than 200.

"Do we have 50 Humvees in the field? No. Maybe you don't need 50 Humvees in the field," said Bill Shine, network executive producer. "Maybe you need good journalists on the air."

Sharri Berg, who heads news operations, said reporters in the Middle East have spotted large convoys from other media outlets but were not awed. "They will say, 'There are three of us.' There is a certain pride in that," Berg said.

Strolling through the newsroom, she proudly points out a mere four people at that moment working on the international desk.

Anchors for the network's morning show "Fox and Friends" also seem to revel in their no-frills digs, contrasting theirs to CNN's slick studio down the street.

"We have four fuzzy chairs," said Steve Doocy.

"Not only that, we have a fly problem" added Brian Kilmeade. "When we aren't on camera, we are swatting down flies."

Though often criticized as buzzing with conservative bias, Fox executives say they are including both conservative and liberal voices, instead of just the liberal ones that most networks present.

Fox has not "inserted conservative dogma and called it news," said John Moody, senior vice president for news editorial. "What we've done is open the spectrum of opinion or point of view."

'Absolutely patriotic'

E.D. Hill, another "Fox and Friends" host, said Fox stands out because anchors can show emotion and be themselves on air. Hill, who wears an American flag pin and a pin representing the 3rd Infantry on her lapel, said she is "absolutely patriotic."

A Fox commercial supports the troops: "For your courage, for your sacrifice, your bravery," reads the message on screen, "we salute you."

Craig Allen, coordinator of broadcast news at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, said that kind of flag-waving plays well in Middle America. "There's nobody with a British accent, and they don't seem to be reporting other countries' perspectives."

Rosenstiel, the Project for Excellence in Journalism director, noted that more people watch CNN each day. However, because viewers tend to watch Fox longer, it gets higher viewership at any given time. That means people may be checking into CNN for quick news updates while watching Fox longer for "a kind of comfort, an affirmation."

Another key to Fox's success, Rosenstiel said, is its consistency. While CNN and MSNBC have had leadership changes, programming changes and strategy shifts, Fox has stuck with its format.

By contrast, last week CNN canceled "Connie Chung Tonight" less than a year after its launch, part of a larger effort to return the network to its serious roots.

Fox staffers credit Ailes, who has run the network since its inception and who rules from a corner office, for holding to a steady course.

Ailes' deputy Moody says the biggest threat to Fox's continued success is complacency.

"It is actually harder being No. 1," he said, "than being No. 2."


TOPICS: Culture/Society; Foreign Affairs; Front Page News; News/Current Events
KEYWORDS: foxnewsratings; iraqifreedom; televisedwar
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To: jimkress
These are the same critics that deride honesty, integrity, and patriotism as being passe and out of step with modern times.

The same ones who think Bill Clinton is still President.

121 posted on 03/30/2003 6:56:55 AM PST by cardinal4 (The Senate Armed Services Comm; the Chinese pipeline into US secrets)
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To: Orangedog
Interesting, I had never heard of him until he showed up on CNN. I just don't understand how anybody at CNN that watches his program can think it's a good idea to have him doing the war coverage. Of course, they must have a problem judging talent as we can see by their ratings going in the tank. Only Aaron Brown could make a war seem dull!
122 posted on 03/30/2003 7:01:50 AM PST by Reagan is King
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To: nutmeg
FNC, if you are listening, please find ways to offer your channel to the masses cheaper than $400 per year! Thats what it takes now to get FNC via DirecTv or DishNetwork for FNC plus (99 channels of crap).

For you Fox deprived folks out there, XM Satellite Radio is a way to get Fox and much more ($9.95 a month) at home, in your car or on a boom box. It is high quality audio only (no video). It is coast to coast.

I have had it for a year and a half and it is fabulous.

http://www.xmsatelliteradio.com/

123 posted on 03/30/2003 7:03:33 AM PST by cerberus
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To: chgomac
Amen! When the hotels call the cable company to complain about no FNC, I assume it makes a bigger impact.
124 posted on 03/30/2003 7:05:37 AM PST by stands2reason
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To: GailA
We know as hubby is a FCC licensed 2 way radio sr FTR trouble shooter. Local judge has ruled in the park's favor more than once.

Means nothing. Ham radio hobbyists deal with "local judges" like yours all the time who think their ignorance overrules federal law regarding antennas of various sorts. It doesn't. His "rulings" are null and void. I say buy your dish and set it up; if the local sheriff shows up at the request of the park and removes it, you'll have a major-league lawsuit against both the park and the county.

You may want to pick through this site:

http://www.remote.arrl.org/FandES/field/regulations/antenna-restrictions.html

While it's aimed at ham radio operators (and the text on that page about rental/lease restrictions does NOT apply to you), it may lead you to a lawyer willing to take your case pro bono. Ham radio lawyers really love raking jerkoff landlords and power-mad local cops and judges over the coals in court when they try to mess with your right to an antenna.

125 posted on 03/30/2003 1:04:02 PM PST by Timesink (If you use the word "embedded" in a conversation, you'd better be carrying an x-ray to show me.)
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To: chgomac
On my next trip, he couldn't wait to tell me that they had added FOX news to their cable and several "guests" had been thanking him...he thanked me for the info!!

It cannot be overstated just how big an earthquake Fox's first-place war ratings has caused in the network news industry. Everyone - and I mean EVERYONE (save for Fox News itself, of course) - had been saying for months and months that the moment the war started, that would be the end of Fox's winning streak and CNN would easily sail back into first place, for all the usual "reasons": More resources, more "impartial," better reputation, blah blah blah. But it didn't happen. This has cemented FNC's reputation permanently as a force to be reckoned with.

126 posted on 03/30/2003 1:09:11 PM PST by Timesink (If you use the word "embedded" in a conversation, you'd better be carrying an x-ray to show me.)
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To: SamAdams76
Why would you call FoxNews a grade C operation?

They are not a first class news collection and reporting organization. They have mostly opinion shows, with Brit Hume being the only one that tries for straight news presentation, with cutie Shep Smith doing a kind of news magazine/MTV presentation of the news.

As you say, they do a lot of repeat shows and recycling ... because they are not a first class news collection, investigation and reporting organization, and thus have limited fare to present.

Read an edition of the L.A. Times if you want to see what I mean about wide ranging and more in depth news. Yes, they are flaming liberals and slanted, but that paper has resources that FOX News doesn't.

That is what I wish FOX would grow into, a real force and a real in-depth source of news.

127 posted on 03/30/2003 9:12:18 PM PST by patriciaruth
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To: Pokey78
Craig Allen, coordinator of broadcast news at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, said that kind of flag-waving plays well in Middle America. "There's nobody with a British accent, and they don't seem to be reporting other countries' perspectives."

Not sure why a British accent is need to report the truth in the news

BUT

If this idiot paid attention and actually watched Fox News .. he would notice they do indeed have reporters with British accents ..

AND

GASP!!!... They even air Sky News Reports

128 posted on 03/30/2003 9:23:33 PM PST by Mo1 (Can I ask the media stupid questions?)
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To: FL_engineer
paid streaming video....good idea. Fox would clean up on that.
129 posted on 03/30/2003 9:32:15 PM PST by rwfromkansas (Soli Deo Gloria)
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To: Pokey78
**Since its launch in 1996, Fox has steadily gained viewership. In January of last year, Fox for the first time beat CNN in both prime time and daylong ratings figures.**

Good-bye CNN, good-bye!
130 posted on 03/30/2003 9:34:24 PM PST by Salvation (†With God all things are possible.†)
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To: DoughtyOne
bump
131 posted on 03/30/2003 9:34:57 PM PST by rwfromkansas (Soli Deo Gloria)
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To: patriciaruth
**We're all walking commercials for FOX News, every time there's an opportunity. And it's not because it has great news coverage, because it really is a grade C operation. But it's because it has been the only place on TV you could hear our side of the story.**

And hear both sides of the story.
132 posted on 03/30/2003 9:41:02 PM PST by Salvation (†With God all things are possible.†)
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To: rwfromkansas
Thank you.
133 posted on 03/30/2003 10:29:38 PM PST by DoughtyOne
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To: Pokey78
"It lacks skepticism," said Tom Rosenstiel, director of the Project for Excellence in Journalism.

LOL! It does not! It is just that the skepticism is directed mostly to the left! BWAAAAAAAAAHAHAHAHAHA!

134 posted on 03/30/2003 10:33:14 PM PST by Cold Heat (Negotiate!! Blam! "Now who else wants to negotiate?")
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To: patriciaruth
The fact that they are not too great in actual reporting, yet still manage to win in ratings should tell CNN something.
135 posted on 03/30/2003 11:44:47 PM PST by rwfromkansas (Soli Deo Gloria)
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To: sweetliberty
"If we want you to have an opinion, we will give you one."


This should be added to the "tagline" post!!! Good one!
Best wishes... ;)
136 posted on 04/04/2003 11:57:16 PM PST by Terridan (God, help us deliver these Islamic savage animals BACK into hell where they belong...)
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To: zarf
After 10 minutes of watching Dan Rather emphasize every negative aspect of the war, after 5 minutes of watching rancid BBC doom and gloom reports and 15 minutes of Aaron Brown's insufferable faux somber reports of the latest POW video.....I can't beleive these IDIOTS can't figure out why FOX is on top!!

Like Al Jezeera, a lot of their veiwers probably now feel misled by not only the focus of their reporting, but the down-right anti-American propaganda....which put them on the wrong side when this turned into a great victory for the US.

They can call FOX biased all they want. At least FOX is usually on the right side of issues in the end.

The liberals are the one who feel really disillusioned right now.

137 posted on 04/13/2003 5:21:09 PM PDT by Jorge
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To: Pokey78
Ratings aside, CNN lead anchor Aaron Brown said CNN's coverage would be viewed as historic because it has been broad and shown all sides of the story, including negative sentiments about the war from other parts of the world.

Has Asshole Brown read his boss's admission to journalistic prostitution in the NY Times? Apparently not.

138 posted on 04/13/2003 5:26:58 PM PDT by jackbill
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To: Pokey78
Good work Fox. Fox and Friends is my favorite. You just never know what you may hear on that show!
139 posted on 04/13/2003 5:27:45 PM PDT by Ima Lurker
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To: Pokey78
I'm shocked to see this in the AJC. Tis a pleasant surprise, but certainly still a surprise.

MM

140 posted on 04/13/2003 5:32:05 PM PDT by MississippiMan
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