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Underdog Fox News wins war ratings race
Atlanta Journal-Constitution ^ | 03/30/03 | CAROLINE WILBERT

Posted on 03/29/2003 10:29:54 PM PST by Pokey78

Patriotic Fox gloats over a CNN some viewers call too liberal

New York -- The newsroom at Fox News Channel used to be a Sam Goody and still has that generic retail look -- only crammed full of people, files and computers.

Executives work out of small offices with old furniture. Carpeting in the studios is frayed. Compared with its competitors, the network has less space, fewer international correspondents and a shorter journalistic tradition. But as the nation continues to wage war against Iraq, the unabashedly patriotic network has more viewers.

Critics snicker at the red-, white- and blue-festooned screen and say the network of Bill O'Reilly offers opinion, not news. But it has struck a chord with American viewers. A clear cable news ratings winner going into the war, Fox has held on to its No. 1 status, even during a serious international news event -- turf that Atlanta-based CNN long commanded.

"They announced for two months they were going to clean our clocks," Fox News chief executive Roger Ailes said of CNN executives. "My dad always taught me that if someone is bragging about beating you up, stay quiet until the fighting starts. The only thing that matters once the fighting starts is who wins."

'Absent of liberal bias'

Fox may be winning the ratings race, but its patriotic tone goads some detractors.

"It lacks skepticism," said Tom Rosenstiel, director of the Project for Excellence in Journalism.

But viewers like 31-year-old North Georgia attorney Jenny Yates like it. "It is refreshing to hear news reports that are absent the liberal bias that is present in the reports on the other major news broadcasts," Yates said.

Alex Cobble, a 50-year-old commercial real estate broker from east Cobb, said he preferred Fox because most media have a "liberal, elitist bent."

Since its launch in 1996, Fox has steadily gained viewership. In January of last year, Fox for the first time beat CNN in both prime time and daylong ratings figures.

Still, there was speculation that CNN would win the ratings as the war started because of its vast international news operation and its hard news reputation. CNN pulled way ahead during other big events, including Sept. 11. It also reclaimed its lead briefly after the Columbia shuttle disaster. Also, CNN had a track record in the gulf region, having made its name there in 1991.

MSNBC, a distant third in ratings, also has extensive resources due to its relationship with NBC.

Despite apparent disadvantages, Fox attracted more viewers the night the United States first attacked Baghdad -- a lead it has held on to throughout the conflict.

Fox attracted an average of 3.6 million viewers from the night the war started through Thursday. By contrast, CNN attracted 3.2 million viewers and MSNBC drew 1.6 million. All are up dramatically from this time last year, though MSNBC and CNN have had bigger percentage increases than Fox.

No shouting at CNN

Ratings aside, CNN lead anchor Aaron Brown said CNN's coverage would be viewed as historic because it has been broad and shown all sides of the story, including negative sentiments about the war from other parts of the world.

"We don't have to dress it up," he said. "We don't have to scream and shout."

But at Fox headquarters, executives are gloating about ratings. They are proud, they say, to have won the contest with fewer resources. Fox, for instance, says it has 100 staffers in the gulf region, while CNN claims more than 200.

"Do we have 50 Humvees in the field? No. Maybe you don't need 50 Humvees in the field," said Bill Shine, network executive producer. "Maybe you need good journalists on the air."

Sharri Berg, who heads news operations, said reporters in the Middle East have spotted large convoys from other media outlets but were not awed. "They will say, 'There are three of us.' There is a certain pride in that," Berg said.

Strolling through the newsroom, she proudly points out a mere four people at that moment working on the international desk.

Anchors for the network's morning show "Fox and Friends" also seem to revel in their no-frills digs, contrasting theirs to CNN's slick studio down the street.

"We have four fuzzy chairs," said Steve Doocy.

"Not only that, we have a fly problem" added Brian Kilmeade. "When we aren't on camera, we are swatting down flies."

Though often criticized as buzzing with conservative bias, Fox executives say they are including both conservative and liberal voices, instead of just the liberal ones that most networks present.

Fox has not "inserted conservative dogma and called it news," said John Moody, senior vice president for news editorial. "What we've done is open the spectrum of opinion or point of view."

'Absolutely patriotic'

E.D. Hill, another "Fox and Friends" host, said Fox stands out because anchors can show emotion and be themselves on air. Hill, who wears an American flag pin and a pin representing the 3rd Infantry on her lapel, said she is "absolutely patriotic."

A Fox commercial supports the troops: "For your courage, for your sacrifice, your bravery," reads the message on screen, "we salute you."

Craig Allen, coordinator of broadcast news at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, said that kind of flag-waving plays well in Middle America. "There's nobody with a British accent, and they don't seem to be reporting other countries' perspectives."

Rosenstiel, the Project for Excellence in Journalism director, noted that more people watch CNN each day. However, because viewers tend to watch Fox longer, it gets higher viewership at any given time. That means people may be checking into CNN for quick news updates while watching Fox longer for "a kind of comfort, an affirmation."

Another key to Fox's success, Rosenstiel said, is its consistency. While CNN and MSNBC have had leadership changes, programming changes and strategy shifts, Fox has stuck with its format.

By contrast, last week CNN canceled "Connie Chung Tonight" less than a year after its launch, part of a larger effort to return the network to its serious roots.

Fox staffers credit Ailes, who has run the network since its inception and who rules from a corner office, for holding to a steady course.

Ailes' deputy Moody says the biggest threat to Fox's continued success is complacency.

"It is actually harder being No. 1," he said, "than being No. 2."


TOPICS: Culture/Society; Foreign Affairs; Front Page News; News/Current Events
KEYWORDS: foxnewsratings; iraqifreedom; televisedwar
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To: samtheman
"FOX is the best, but CNN and MSNBC are also doing a good job and I find myself switching around a lot, getting differnt angles, different camera shots, different sets of stories and events"

I have to agree about MSNBC's Iraq coverage-very professional-with one exception, Keith Olbermann. This guy is so stupid I would almost prefer a toothache to listening to his dumb questions. For example, the night a missile landed in the Kuwait shopping center he asked the reporter on the scene if this would cause the Kuwait government to lessen their support for the war. The reporter delicately told the clueless Olbermann that since support for the war in Iraq was actually supported by a higher percentage of the Kuwait population then even in the US all the missile was likely to do is further piss off the Kuwaitis who already hate Saddam Hussein's guts. and by the way....isn't Keith Olbermann the same moron who once claimed that John Ashcroft reminded him of Heinrich Himmler?

101 posted on 03/30/2003 4:32:18 AM PST by Larry381
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To: Pokey78
Fox may be winning the ratings race, but its patriotic tone goads some detractors. "It lacks skepticism," said Tom Rosenstiel, director of the Project for Excellence in Journalism.

Oh, get over yourself Mr. Rosenstiel. Fox rules!!

102 posted on 03/30/2003 4:33:56 AM PST by Right_in_Virginia
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To: Pokey78
"Maybe you don't need 50 Humvees in the field," said Bill Shine, network executive producer. "Maybe you need good journalists on the air."

WooooooooooHooooooooooo!!!!!!!

.


103 posted on 03/30/2003 4:34:14 AM PST by sweetliberty ("To have a right to do a thing is not at all the same as to be right in doing it.")
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To: Pokey78
GOOOOOOOOOOO FOX!!!
104 posted on 03/30/2003 4:36:20 AM PST by tame
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To: Mike Darancette
"CNN is the most trusted."

Yeah, by liberals who react to bits of truth like the wicked witch of the west to water!!

"I'M MELTING!"

105 posted on 03/30/2003 4:47:03 AM PST by sweetliberty ("To have a right to do a thing is not at all the same as to be right in doing it.")
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To: samtheman
" I think it really goes a long way towards making everybody's reporting a little more fair and balanced (though FOX is the best)."

Absolutely! Nothing like a little dose of reality to adjust one's perspective.

106 posted on 03/30/2003 4:52:54 AM PST by sweetliberty ("To have a right to do a thing is not at all the same as to be right in doing it.")
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To: nutmeg
You are right on the money. I'm pretty sure Warner Cable doesn't carry Fox. Imagine the margins by which they would be whuppin' CNN if they were available across the spectrum. I call it censorhip, nothing less. Yet they are winning.
107 posted on 03/30/2003 4:58:21 AM PST by johnb838 (Understand the root causes of American anger)
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To: SAMWolf
"O'Reilly actually had some idiot professor on the other night complaining that Fox was to Patriotic and that it wasn't right."

That was SO infuriating! Here is a thread about it.

108 posted on 03/30/2003 5:00:48 AM PST by sweetliberty ("To have a right to do a thing is not at all the same as to be right in doing it.")
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To: TheLion
Good morning! You stayed up late last night.
109 posted on 03/30/2003 5:03:06 AM PST by sweetliberty ("To have a right to do a thing is not at all the same as to be right in doing it.")
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To: TheLion
"I think the left calls this "balanced reporting".

They think that just reporting on the war instead of on Susan Sarandon's opinion of the war makes it balanced. They think that if they mention that there a few pro-America rallies that it balances their constant anti-war coverage.

110 posted on 03/30/2003 5:07:14 AM PST by sweetliberty ("To have a right to do a thing is not at all the same as to be right in doing it.")
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To: Eva
That is rapidly changing though. I stay in hotels frequently and have for the past 4 years and I have seen a steady rise in the availability of Fox news. The fact that many hotel lobbies are tuned into CNN is more a matter of the personal ignorance preference of the proprietor or clerk.
111 posted on 03/30/2003 5:17:07 AM PST by sweetliberty ("To have a right to do a thing is not at all the same as to be right in doing it.")
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To: nutmeg
"I've given hotels that don't carry Fox News a hard time."

Same here.

112 posted on 03/30/2003 5:18:33 AM PST by sweetliberty ("To have a right to do a thing is not at all the same as to be right in doing it.")
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To: Terridan
"so now, they make excuses about why they are losing viewers, instead of facing reality."

And doubtless, much like their biggest sponsors subscribers, the DNC, ACLU, Clinton cronies; Hollywood, etc., the way they think this little "problem" should be dealt with is likely by finding ways to silence or prevent access to balanced and honest news rather than by balancing their own coverage. I am reminded of a variation on a saying, "If we want you to have an opinion, we will give you one."

113 posted on 03/30/2003 5:26:43 AM PST by sweetliberty ("To have a right to do a thing is not at all the same as to be right in doing it.")
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To: Pokey78
Pokey, my wife and I are "throw away the remote" FNC fans... Just watching those shots of our soldiers getting to say "hi" from the front to loved ones back home (and then "you're watching Fox & Friends" or whatever), you have to believe that Fox is getting 95% share of the relatives of the soldiers in theater... That's good enough company for me.
114 posted on 03/30/2003 5:30:24 AM PST by ReleaseTheHounds
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To: johnb838
I'm pretty sure Warner Cable doesn't carry Fox

I'm on Time Warner cable and yes we have had Fox for about a year.
Just request it , over and over. Get friends to do so also. They can be turned.

ABC,NBC,CBS,CNN all have the same problem that the dems have.( why wouldn't they, all of them being dems). They think that their view is center, mainstream. Anything to the right of that is conservative. They just don't get it.

I refuse to watch Rather because of a specific event that happened just befor the Greneda 'invasion'.
Mr Rather critiqued a Ronald Reagan speech (unrelated to Greneda) before Reagan delivered it. That unfair (in my eyes)blast was the last time I watched Rather.
Bernard Shaw's refusal to be debriefed by the military when he got back from Baghdad during GW I swore me off CNN ( along with Peter Arnett).
I can't watch that fine patriotic Canadian Peter Jennings either.
The woman on GMA, can't think of her name, is so drippy she sounds like she is going to burst into tears at any moment. Drives me nuts!!

Give me Steve, E.D., Brian, Neil, Brit, Sean, and ,yes, I'm even warming up to Shep. O'Reilly, sometimes.

115 posted on 03/30/2003 5:36:22 AM PST by Vinnie
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To: Pokey78
Craig Allen, coordinator of broadcast news at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, said that kind of flag-waving plays well in Middle America.

Plays well in a lot of other places, too, Mr. Allen...And just what is Middle America, anyway? A place? A state of mind? A figment of your imagination and biases perhaps...?

116 posted on 03/30/2003 5:38:36 AM PST by mewzilla
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To: patriciaruth
And it's not because it has great news coverage, because it really is a grade C operation.

Why would you call FoxNews a grade C operation? I just don't get that impression. Now perhaps FoxNews doesn't have the "whiz-bang" graphics and the multi-million dollar sets of the rapidly fading CNN but that's not what I tune in for.

I haven't watched much television these past 20 years but FNC gives me something to watch. They probably have the best prime-time lineup I've ever seen. The Bill O'Reilly Show is great. So is Hannity. And I've even warmed up to Greta Susteran. It's the best three hours in television. After those three hours, you are fully informed on the issues of the day. It's the next best thing to Free Republic!

My only beef with FoxNews is that they have too much repeated material and not enough fresh material (outside of prime time). But I see that as a short-term problem. Now that they are the top-rated cable news channel, I expect that the money will begin flowing into the FoxNews coffers and they will be able to offer round-the-clock original programming. Hell, the morning crew might even get new chairs!

117 posted on 03/30/2003 6:18:22 AM PST by SamAdams76 (California wine beats French wine in blind taste tests. Boycott French wine.)
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To: patriciaruth
"We're all walking commercials for FOX News, every time there's an opportunity. And it's not because it has great news coverage, because it really is a grade C operation. But it's because it has been the only place on TV you could hear our side of the story."

Well put except that I do not think I hear "our" side but I do hear additional facets not obtainable elsewhere. FOX is not a conservative network so far as I am concerned. We have no such place.

Is it "fair and balanced"? I do not think they achieve quite that much but they have given us some crumbs and we are jumping up and down cheering while Murdoch does not ever intend for you to see truly "fair and balanced".

Please note that liberals have eight tenths of the control and are the "squeaky wheel" with their lies about conservative control of media. They are not pacified by possessing most control they intend to excercise full control.

Elitists regard us as impaired intellects...to the extent that we seize on the crumbs and call it the loaf, we are.
118 posted on 03/30/2003 6:34:12 AM PST by Spirited
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To: sweetliberty
Recently I went to a business convention in Orlando. I checked my hotel on the Web to see if it carried FoxNews using the "FOX NEWS hotel checker" that some Freepers made me aware of. The hotel wasn't on the list so I e-mailed them my complaint that they didn't offer FoxNews. Well, I was pleasantly surprised when I arrived at the hotel last week and saw that FoxNews was on the TV menu. I'd like to think that my e-mail had something to do with it but I'm sure I wasn't the only one.
119 posted on 03/30/2003 6:51:22 AM PST by SamAdams76 (California wine beats French wine in blind taste tests. Boycott French wine.)
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To: Keith in Iowa
Thank you for posting this....I almost posted to question her about that because our subdivision had a policy of no dishes until it was made apparent to them that they had no right..
120 posted on 03/30/2003 6:55:17 AM PST by Spirited
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