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War to cost millions in Oscar revenues
SMH.COM.AU ^ | March 21 2003 (Australia Time) | AFP

Posted on 03/20/2003 11:29:25 AM PST by Ed_NYC

War to cost millions in Oscar revenues


March 21 2003

The spectre of war in Iraq is threatening to cost hundreds of millions of dollars in Oscars-generated revenue from services ranging from coveted advertising time to Botox shots for ageing movie stars.

Just days ahead of the scheduled ceremony that is usually the glamorous - and financially lucrative - high point of Hollywood's year, Oscars organisers are insisting that Sunday's show will still go on.

But they have refused to rule out postponing or even cancelling the show if war is raging in the Middle East amid fears that images of jewel-encrusted stars waltzing into the show would seem unseemly at a time of national crisis.

The Academy of Motion Pictures Arts and Sciences spends around $US41 million ($69.79 million) on staging the show, chief economist for the Los Angeles County Economic Development Corporation, Jack Kyser, said.

This is far less than the $US54 million that studios are estimated to spend on pre-awards publicity for nominees.

After announcing on Wednesday that the signature red carpet fashion show would be slashed from this year's festivities in favour of a more sombre event, organisers, broadcasters and much of the city of Los Angeles is worried that the huge financial boon the Oscars usually brings may be lost.

"We estimate that the Oscar impact on the Los Angeles county (alone) is $US118 million annually," said Kyser.

The decision to scale down the globally televised show has already taken its toll, with broadcasters losing out on at least some of their valuable commercial air-time and with photo agencies robbed of one of their most lucrative products, the Oscars arrivals.

Now hundreds of businesses and industries are waiting with bated breath to see whether war will force even more changes to the show.

Caterers, fashion designers, jewellers, limousine rental companies and other industries depend on the annual party for major revenues, including the estimated $US4 million spent on gifts for nominees and presenters.

Even Los Angeles' many plastic surgeons and the city's legions of professional bodyguards experience a traditional "Oscars rush" as vain stars seek to look their best for the cameras.

And the cinema industry is one of the major beneficiaries of the Oscars with nominated and winning films seeing a sharp increase in ticket receipts.

Economy Professor Randy Nelson of Colby College in the eastern US state of Maine estimated an Oscar nomination was worth around $US8 million in additional box office receipts.

An Oscar win brings in an extra $US16 million for movies that are already in cinemas when they win the award.

"People see the show on TV, the actors, the glamour ... it builds up the anticipation," Nelson said.

"If it was not to be televised, it would have some negative impact on the (films') revenue," he added.

Added to the immediate cost of any cancellation of the telecast would be the impact on tourism that the event that has been broadcast for 50 years usually generates.

"We couldn't buy that publicity," Leron Gubler, president of the Hollywood Chamber of Commerce, said of the impact the Oscars have in the 157 countries in which they are seen from Abu Dhabi to Yemen.

And the US ABC network, which is currently in talks with the Academy over whether the planned telecast will go ahead, stands to be a big loser if the ceremony is replaced by live coverage of the war.

The network, owned by the Walt Disney Co, charges up to $US1.5 million per 30 second commercial spot and usually generates between $US75 million to $US80 million in revenues from sponsors, a New York analyst said.

But sponsors and advertisers such as AOL-Time-Warner, General Motors and American Express could pull out of their huge contracts if the event or telecast is postponed or cancelled or if they feel their names are being attached to an event that could appear frivolous, he said.

In late 2001, television's Emmy awards were delayed twice after the September 11 terror strikes, only to be broadcast later to a largely indifferent public.

AFP



TOPICS: Crime/Corruption; Culture/Society; Extended News; Miscellaneous; Political Humor/Cartoons; Your Opinion/Questions
KEYWORDS: hollywood; oscars
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To: Ed_NYC
Who cares, It's just a group of let's pretend people getting togeather to pat one another on the back and deciding who is better at pretending.
41 posted on 03/20/2003 12:55:27 PM PST by chiefqc
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To: Ed_NYC
I too am saddened at this state of affairs. Pooooor Hollywood.
42 posted on 03/20/2003 12:57:55 PM PST by tiki
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To: Born to Conserve
I saw the interview with the two "top guns" from the Academy and that's exactly the explanation they gave to the no Red Carpet rule: security of the stars. But hey, out of respect for the war, they called their therapists and stylists to find out what they should wear now.
43 posted on 03/20/2003 1:08:43 PM PST by sarasota
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To: All
Oh yes, and the Academy is giving each and every one of them complete control over whatever they want to say.
44 posted on 03/20/2003 1:26:20 PM PST by sarasota
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To: Ed_NYC
<seinfeld>...that's a shame...</seinfeld>
45 posted on 03/20/2003 1:51:17 PM PST by danneskjold
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To: danneskjold
Shout out to Colby College in the "eastern US state of Maine".
46 posted on 03/20/2003 1:53:56 PM PST by JohnnyZ (Osi Onyekwuluje for Kentucky Auditor)
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To: Ed_NYC
Poetic justice!!!

Let the male and female harlots of the silvered screen do without a little revenue for a while. They might better appreciate those of us who have to work for a living, but support our President and Country.
47 posted on 03/20/2003 1:58:14 PM PST by ZULU
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To: Ed_NYC
Suppose these losers put on a celebration...
And nobody came?
48 posted on 03/20/2003 1:59:43 PM PST by Publius6961 (p>)
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To: Ed_NYC
Again the left wing maggots who infest Follywood are proven wrong about war.

This is another good thing about this war. Too bad their lost isn't in the billions!
49 posted on 03/20/2003 2:22:56 PM PST by Grampa Dave (Stamp out Freepathons! Stop being a Freep Loader! Become a monthly donor!)
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To: Ed_NYC
Liz more good news re bad news for Disney/Eisner.
50 posted on 03/20/2003 2:24:36 PM PST by Grampa Dave (Stamp out Freepathons! Stop being a Freep Loader! Become a monthly donor!)
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To: Ed_NYC
And we're supposed to care, uh, er, NOT!

V


51 posted on 03/20/2003 2:25:22 PM PST by Beck_isright ( V ...........................if you have to ask, you don't belong on FR:)
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To: oyez
What's a sycophant?

sycophant:

'A servile self-seeker who attempts to win favor by flattering influential people.'

Anyone who thinks they are better than everyone else is my definition.


52 posted on 03/20/2003 2:28:18 PM PST by unixfox (Close the borders, problem solved !)
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To: Ed_NYC
This is "strategery" at its finest: taking out both Iraq and Hollywood at the same time!
53 posted on 03/20/2003 2:30:10 PM PST by Bernard Marx
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To: Heyworth
True! Those behind the scenes are the ones who get hurt...the laborers. AND....at least Los Angeles is getting the Oscars....movies and commercials have been going out of NYC and LA for the last few years because of actor's strikes and inflated salaries on all sides.

I have no sympathy for actors because of what I mentioned however, at least somebody aka the 'little people' are working in that town. :o

Of course, that doesn't mean actors can't be Freeped either! Heheheh.

54 posted on 03/20/2003 3:18:13 PM PST by BossLady (Member of FreeRepublic.com.......an extreme right wing internet group......:o)
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To: Ed_NYC
The degree of the art of acting that makes possible a memorable performance by an actor is best, and will always be best, judged by public fondness and desire to see a work many times.

Much as some artists who worked in oils have withstood the test of time.

55 posted on 03/20/2003 3:29:32 PM PST by fightu4it (allyourbasearebelongtous!)
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To: fightu4it
I firmly believe that Hollywood is ruled by the "gay mafia".

It just keeps getting gayer and gayer every year.

God forbid our nation gets hit by terrorists again, but if it does, please Lord let it be Hollywood.

56 posted on 03/20/2003 3:40:59 PM PST by battlegearboat
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To: Ed_NYC
These people are also concerned for their own safety. They are beefing up security for these people for their big night.

While their "big night" is taking place there are young men, soldiers, sailors, airmen, and marines half way around the world paying the price for their parties and ceremonies. They don't dress in a tux, they dress in NBC suits, sweating from every pore in their body. While the pampered make impassioned speaches and accept their awards our troops fight to the death in a desert to keep the world in one piece. While the hollywood elite drink champagne at the "after Oscar" parties, our troops wish they had just a drink of water to quench their thirst and wash the adrenalin taste of metal from their mouths from the combat that they have been in, and maybe a couple of hours sleep. While the pampered "play actors" flaunt and hug their statues our GIs hold their weapons close to keep the sand out of them, so they can kill their enemy. While the "celebs" go home to huge, guarded mansions, and silk sheets in Beverly Hills, the "grunts" are lucky to have a tent that smells of mildue and stinks so bad that it wakes you up in the middle of the night. Their sleeping quarters secured by a buddy that stays up, with his weapon ready while the other sleeps.

If you watch the Acadamy Awards you just remember what I just wrote, because it's true, and it will happen.

These people make me sick!

The brave men may recieve an "award", a metal for bravery. That metal may very well be presented to that man's mother and father along with a neatly folded flag and the words "From a grateful Nation", while they bury that boy. Where's the press then? In my opinion, the real awards should go to the real heros, and it is not an actor.

Which one is worth more? I didn't ask which one makes more, I ask which one is WORTH more?

God bless you boys. We are praying for you. YOU are our heros!

57 posted on 03/20/2003 4:10:17 PM PST by timydnuc (FR)
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