[BlueLancer]

"The alphabet soup, for example, now has more 40 percent letters..."

More 40% letters? 40% larger? 40% smaller? Or do they mean that there have 40% more letters?

If the last, then what letters are they using? Greek? Russian? Japanese? What is this, learning a foreign language while eating soup?
8')

[dirtboy]

Just Add Water: To Improve Sales, Campbell Remakes Its Condensed Soups

Hint to Campbells - try to add flavor to your soups with something other than salt or MSG...

[TomGuy]

Large sized coffee has also taken a recent hit.

One used to be able to get 3 lb (48 oz) can. The contents soon shrank to 39 oz. (due to settling, of course). I noticed with the last large can I opened a signficant "settling" gap of about 2" of air. I noticed on the labels of the last 2 "large" cans I purchased that the contents now are 34.5 oz. (although the can size is the same as when it was packed with 39 oz.)

I also noticed the price did not change. So I am now paying for 34.5 oz the price I used to pay for 39 oz...but since the can size is the same, I'm not supposed to notice the missing 4.5 oz.

[Dakotabound]

They'd better condense the prices for that soup, too.

A dollar a can or more? When I can buy the generic for 40 or 50 cents? Cream of Mushroom is Cream of Mushroom...Campbell's, add water to this...

[MinuteGal]

Except for the tomato soup and the cream of mushroom or celery which I use in some oven recipes, Campbell soup is icky. There's a particular type of artificial, almost medicinal, flavor common to all their varieties that I can't stomach. Too much salt makes them even more loathsome.

Give me homemade soup anytime. It's not that time-consuming to prepare and portions of it can be frozen for later use. I have a nice big holiday ham bone waiting in the wings for Mama Leni's split pea soup. Campbell's canned split pea can't even compete!

Leni

[chuknospam]

Might I suggest less salt, no MSG, better quality ingredients, and pull tab cans. But hey, don't ask the people who buy your product. It's not about the cost stupids, it's about the quality.

[FourPeas]

Every time I think of Campbell's soup, I think of Reggie White and how the "Chunky" side of Campbell dumped him. We no longer buy any Cambell's products and from the info in this article Pepperidge Farms, etc are now on the list, too.

[strela]

What a time for this story to appear. I've had a big batch of minestrone brewing all day long in the crockpot. I'll throw in the barley and garbanzos when I get home - goooooood eatin'. Puts anything inside a Campbell's can to shame.

[ricpic]

Progresso is a BIG step up from Campbell.

[pray4liberty]

Maybe they ought to lower the price. Campbell's soup isn't really that cheap. I suppose the dollars they pay to Olympic ice-skating stars to give the pitch for them has something to do with it.

[dix]

People can say all they want, but for my money Campbell's Cream Of Mushroom is one of the greatest inventions of the twentieth century because you can use it in recipes, or as soup. When I was a child in the South who grew up on meat and potatoes mushrooms was a pretty exotic thing to me. I almost always buy the house brand, but I tried the house Mushroom Soup a few years ago, and I was disappointed. Since you folks say it is now better I will give it another shot

[k2blader]

The alphabet soup, for example, now has more 40 percent letters and the vegetable chunks are crisper.

This is lovely indeed. Tho' better for laughs than for sales, methinks. :-)

All kidding aside, Campbell's alphabet soup has been a comfort food when I've had colds. Also, Campbell's Chunky soup line is actually pretty palatable.