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Deconstructing The Dead: Cross Over One Last Time To Expose Medium John Edward
Skeptic.com ^ | unknown | Michael Shermer

Posted on 11/14/2002 8:46:48 AM PST by NewsFlash

Deconstructing The Dead: Cross Over One Last Time To Expose Medium John Edward

History is not just one d*** thing after another, it is also the same d*** thing over and over--time's arrow and time's cycle. Fads come and go, in clothing, cars, and psychics. In the 1970s it was Uri Geller, in the 1980s it was Shirley MacLaine, in the 1990s it was James Van Praagh, and to kick off the new millennium it is John Edward. Edward's star is rising rapidly with a hit daily television series "Crossing Over" on the Sci Fi network and a New York Times bestselling book "One Last Time." He has appeared, unopposed, on Larry King Live and has been featured on Dateline, Entertainment Tonight, and an HBO special. He is so hot that his television show is about to make the jump to network television, as he is soon to go opposite Oprah in CBS's afternoon lineup.

Last month Skeptic magazine was the first national publication to run an expose of John Edwards, a story that was picked up this week by Time magazine, who featured a full-page article on what is rapidly becoming the Edward phenomenon. There is, in reality, nothing new here. Same story, different names. In watching Edward I'm amazed at how blatant he is in stealing lines from medium James Van Praagh. It reminds me of entertainers, commedians, and magicians who go to each others' shows to glean new ideas.

Time's reporter Leon Jaroff, quoting from the Skeptic article, wrote a skeptical piece in which he reported the experiences of an audience member from an Edward taping. His name is Michael O'Neill, a New York City marketing manager, who reported his experiences as follows (quoting from the Skeptic article):

"I was on the John Edward show. He even had a multiple guess "hit" on me that was featured on the show. However, it was edited so that my answer to another question was edited in after one of his questions. In other words, his question and my answer were deliberately mismatched. Only a fraction of what went on in the studio was actually seen in the final 30 minute show. He was wrong about a lot and was very aggressive when somebody failed to acknowledge something he said. Also, his "production assistants" were always around while we waited to get into the studio. They told us to keep very quiet, and they overheard a lot. I think that the whole place is bugged somehow. Also, once in the studio we had to wait around for almost two hours before the show began. Throughout that time everybody was talking about what dead relative of theirs might pop up. Remember that all this occurred under microphones and with cameras already set up. My guess is that he was backstage listening and looking at us all and noting certain readings. When he finally appeared, he looked at the audience as if he were trying to spot people he recognized. He also had ringers in the audience. I can tell because about fifteen people arrived in a chartered van, and once inside they did not sit together."

Last week an ABC television producer flew out from New York to film me for an investigation of Edward they are conducting. The segment began as a "puff piece" (as she called it), but a chance encounter in the ABC cafeteria with 20/20 correspondent Bill Ritter, with whom I worked on an expose of medium James Van Praagh a few years ago, tipped her off that Edward was, in fact, a Van Praagh clone and that his talking to the dead was nothing more than the old magicians' cold reading trick. After waching the 20/20 piece the producer immediately realized what was really going on inside Edward's studio. She began to ask a few probing questions and was promptly cut off by Edward and his producers. ABC was told they would not be allowed to film inside the studio and that they, the Sci Fi network, would provide edited clips that ABC could use. The ABC producer became suspicious, and then skeptical. She has been trying to get an interview with Edward to confront him with my critiques, but they continue to put her off. In fact, she just phoned to tell me that Edward's publicist just left a message on her voice mail (with a date and time) stating that Edward was not available for an interview because he is out of state, yet the producer just caught him on television live in studio on CBS New York! Something fishy is going on here and I know what it is.

The video clips I was shown make it obvious why Edward does not want raw footage going out to the public--he's not all that good at doing cold readings. Where I estimated Van Praagh's hit rate at between 20-30 percent, Edward's hit rate at between 10-20 percent (the error-range in the estimates is created by the fuzziness of what constitutes a "hit"--more on this in a moment). The advantage Edward has over Van Praagh is his verbal alacrity. Van Praagh is Ferrari fast, but Edward is driving an Indy-500 racer. In the opening minute of the first reading captured on film by the ABC camera, I counted over one statement per second (ABC was allowed to film in the control room under the guise of filming the hardworking staff, and instead filmed Edward on the monitor in the raw). Think about that--in one minute Edward riffles through 60 names, dates, colors, diseases, conditions, situations, relatives, and the like. It goes so fast that you have to stop tape, rewind, and go back to catch them all. When he does come up for air the studio audience members to whom he is speaking look like deer in the headlights. In the edited tape provided by Edward we caught a number of editing mistakes, where he appears to be starting a reading on someone but makes reference to something they said "earlier." Oops!

Edward begins by selecting a section of the studio audience of about 20 people, saying things like "I'm getting a George over here. I don't know what this means. George could be someone who passed over, he could be someone here, he could be someone that you know," etc. Of course such generalizations lead to a "hit" where someone indeed knows a George, or is related to a George, or is a George. Now that he's targeted his mark, the real reading begins in which Edward employs cold reading, warm reading, and hot reading techniques.

1. Cold Reading. The first thing to know is that John Edward, like all other psychic mediums, does not do the reading--his subjects do. He asks them questions and they give him answers. "I'm getting a P name. Who is this please?" "He's showing me something red. What is this please?" And so on. This is what is known in the mentalism trade as cold reading, where you literally "read" someone "cold," knowing nothing about them. You ask lots of questions and make numerous statements, some general and some specific, and sees what sticks. Most of the time Edward is wrong. If the subjects have time they visibly nod their heads "no." But Edward is so fast that they usually only have the time or impetus to acknowledge the hits. And Edward only needs an occasional strike to convince his clientele he is genuine.

2. Warm Reading. This is utilizing known principles of psychology that apply to nearly everyone. For example, most grieving people will wear a piece of jewelry that has a connection to their loved one. Katie Couric on The Today Show, for example, after her husband died, wore his ring on a necklace when she returned to the show. Edward knows this about mourning people and will say something like "do you have a ring or a piece of jewelry on you, please?" His subject cannot believe her ears and nods enthusiastically in the affirmative. He says "thank you," and moves on as if he had just divined this from heaven. Most people also keep a photograph of their loved one either on them or near their bed, and Edward will take credit for this specific hit that actually applies to most people.

Edward is facile at determining the cause of death by focusing either on the chest or head areas, and then exploring whether it was a slow or sudden end. He works his way down through these possibilities as if he were following a computer flow chart and then fills in the blanks. "I'm feeling a pain in the chest." If he gets a positive nod, he continues. "Did he have cancer, please? Because I'm seeing a slow death here." If he gets the nod, he takes the hit. If the subject hesitates at all, he will quickly shift to heart attack. If it is the head, he goes for stroke or head injury from an automobile accident or fall. Statistically speaking there are only half a dozen ways most of us die, so with just a little probing, and the verbal and nonverbal cues of his subject, he can appear to get far more hits than he is really getting.

3. Hot Reading. Sometimes psychic mediums cheat by obtaining information on a subject ahead of time. I do not know if Edward does research or uses shills in the audience to get information on people, or even plants in the audience on which to do readings, but in my investigation of James Van Praagh I discovered from numerous television producers that he consciously and deliberately pumps them for information about his subjects ahead of time, then uses that information to deceive the viewing public that he got it from heaven.

The ABC producer also asked me to do a reading on her. "You know absolutely nothing about me so let's see how well this works." After reviewing the Edward tapes I did a ten minute reading on her. She sat there dropped jawed and wide eyed, counting my hits. She proclaimed that I was unbelievably accurate. How did I do it? Let's just say I utilized all three of the above techniques. After the show airs on ABC New York this week (Wednesday, Thursday, or Friday I'm told) I'll reveal the details in another posting.

Most of the time, however, mediums do not need to cheat. The reason has to do with the psychology of belief. This stuff works because the people who go to mediums want it to work (remember, they do the readings, not the mediums). The simplest explanation for how mediums can get away with such an outrageous claim as the ability to talk to the dead is that they are dealing with a subject the likes of which it would be hard to top for tragedy and finality--death. Sooner or later we all will face this inevitability, starting, in the normal course of events, with the loss of our parents, then siblings and friends, and eventually ourselves. It is a grim outcome under the best of circumstances, made all the worse when death comes early or accidentally to those whose "time was not up." As those who traffic in the business of loss, death, and grief know all too well, we are often at our most vulnerable at such times. Giving deep thought to this reality can cause the most controlled and rational among us to succumb to our emotions.

The reason John Edward, James Van Praagh, and the other so-called mediums are unethical and dangerous is that they are not helping anyone in what they are doing. They are simply preying on the emotions of grieving people. As all loss, death, and grief counselors know, the best way to deal with death is to face it head on. Death is a part of life, and pretending that the dead are gathering in a television studio in New York to talk twaddle with a former ballroom-dance instructor is an insult to the intelligence and humanity of the living.


TOPICS: Activism/Chapters; Crime/Corruption; Culture/Society; Miscellaneous; News/Current Events
KEYWORDS: edwards; johnedwards; mediums; scams
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To: EggsAckley
I already told you why it was my business. And might I add that you said you were gone from this thread never to return. You don't want to be saved go right ahead, tip the dancing bear. I did my best if you don't want to listen that's your problem, I have a clean conscience. And I'm sure at least one person came to this thread undecided read my posts and now realizes that Edward is a fake and will not be giving him money or audience.

I'm not in any organized religion. I just don't like crooks. but please note: I have not requested any form of government action against him, I have not even proposed a boycott of his sponsors. I'm just trying to spread a little critical thought out there in internet land and let the chips fall where they may.
61 posted on 11/14/2002 11:27:58 AM PST by discostu
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To: EggsAckley
Question: just why ARE they so adamant about this? Threatens their "organized" religion perhaps?

John Edward doesn't threaten anyone's religion. But people's religious beliefs do talk about John Edward. John Edward is not threatening christianity. He is defined within christian beliefs. And that is why they are so adamant about it.

Myself... I always get a kick out of people asking for "proof" about philosophy or beliefs. I'm sure you believe many things that you can't "prove" scientifically as well. We all do. Personally.... I just accept someone saying such and such is a fact, as a statement that what they believe philosophically, they belive very strongly... to the point it is a fact for them. I know I'm that way myself about a lot of things.

So when I tell you "everything has a religious aspect to it. Everything." Just accept my statement for what it is. A fact for me, and a point of contention for you. The thing I've noticed about most facts... is that people believe the ones they want to believe. And they dispute until the sun goes down the ones they don't want to believe.

62 posted on 11/14/2002 11:30:44 AM PST by kjam22
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To: discostu
Well, aren't you special! I guess those courses in self-esteem really worked. Now you can insult people without any qualms. Hey, arrogance is a wonderful thing!

63 posted on 11/14/2002 11:31:17 AM PST by EggsAckley
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To: NEJake
For heaven's sake, I have tables in my house that belonged to my mother and my mother-in-law. Now if a psychic asked me if I had a box of silk that my father-in-law brought from pre-revolutionary China -- then I'd be impressed.

A lot of potential democrats in the audience today.

64 posted on 11/14/2002 11:31:27 AM PST by js1138
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To: Portnoy
Unfortunately, there are those who, no matter how many times you explain the trick, refuse to see these con artists for what they are...

This is what kills me - you can show some people exactly how everything works, and they still won't believe. James Randi often did cold readings of people and convinced them that he was a psychic. Then, EVEN AFTER HE TOLD THEM EXACTLY HOW HE HAD DIVINED EVERYTHING, they STILL believed he was a psychic!
65 posted on 11/14/2002 11:31:41 AM PST by Stone Mountain
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To: Sweet_Sunflower29
Hey Ami, there's an amusing discussion going on here.


66 posted on 11/14/2002 11:33:32 AM PST by BSunday
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To: Stone Mountain
This is what kills me - you can show some people exactly how everything works, and they still won't believe. James Randi often did cold readings of people and convinced them that he was a psychic. Then, EVEN AFTER HE TOLD THEM EXACTLY HOW HE HAD DIVINED EVERYTHING, they STILL believed he was a psychic!

9 out of 10 people believe what they want to believe.

67 posted on 11/14/2002 11:34:13 AM PST by kjam22
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To: EggsAckley
The only person I'm insulting is Edward. If you find it insulting to have people think he's a crappy hoaxter maybe you should answer your own questions. Why are you so adamant in defending him? What part of your world view is threatened by him not being genuine?

I'm looking for the guy I can't explain. I'd really like this to be real once at least. Edward isn't that guy.
68 posted on 11/14/2002 11:35:17 AM PST by discostu
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To: discostu
I'm looking for the guy I can't explain. I'd really like this to be real once at least.

As you know... the Bible says that guy is coming. It just doesn't say exactly when.

69 posted on 11/14/2002 11:37:08 AM PST by kjam22
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To: Le-Roy
Why should you care how people choose to spend their money, as long as it's a voluntary transaction, and it gives them satisfaction?

Let's have an informal poll: How many of those who believe in Jonathon Edwards also object to the witchcraft in Harry Potter? And how many who think the Bible forbids witchcraft can name the only Witch mentioned in the Bible -- and what this witch did?

70 posted on 11/14/2002 11:37:34 AM PST by js1138
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To: NewsFlash
There was a great sendup of Edward on PVP (start here and continue through the next two weeks).
71 posted on 11/14/2002 11:37:35 AM PST by steve-b
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To: EggsAckley
And really what business is it of yours if I don't believe him.
72 posted on 11/14/2002 11:39:07 AM PST by discostu
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To: NewsFlash
Al Gore communicating with his dead presidential hopes
73 posted on 11/14/2002 11:39:44 AM PST by BSunday
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To: Le-Roy
John Edward simply offers possibilities that can be neither proven nor disproven scientifically; you claim to know things that it is empirically, demonstrably impossible to know.

What I can say, with absolute certainty, is that there's no way to know if the loved ones he claims to make contact with are who they say they are, or if they're telling the truth about things on "the other side". How does the living relative know they're really talking to Aunt Martha, and not some obsessed dead admirer/stalker of Aunt Martha that was never found out by the local police?

In short, how does the loved one (and you, the viewer) know you're not being lied to by those on "the other side"?

74 posted on 11/14/2002 11:41:01 AM PST by Alex Murphy
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To: kjam22
I'm pretty sure He's not going to be doing a lot of communing with the dead, but who can say for sure.
75 posted on 11/14/2002 11:41:03 AM PST by discostu
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To: Portnoy
Harry Houdini used to travel the country looking for "mediums" and exposing their "trick of the Trades".

My recollection is that after his mother passed away, he went to mediums hoping to speak to her again, found that they were (to a trained magician such as himself) obvious frauds, and was well and truly POd.

If there is an afterlife, Houdini must be working at its lock yet, if only to teach the fakers one final lesson that they will never forget....

76 posted on 11/14/2002 11:43:53 AM PST by steve-b
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To: js1138
Let's have an informal poll: How many of those who believe in Jonathon Edwards also object to the witchcraft in Harry Potter? And how many who think the Bible forbids witchcraft can name the only Witch mentioned in the Bible -- and what this witch did?

Kjam22 <- doesn't particularly object to Harry Potter. Realizes it's just fiction. Can name the witch you are speaking of... and what the witch did for Saul. But... it's not the only demonstration of witchcraft in the biblical text.

77 posted on 11/14/2002 11:45:37 AM PST by kjam22
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To: js1138
Okay, I'll bite - a)I believe that Jonathon Edwards exists, b)I don't object to Harry Potter, c)The Witch of Endor, d)who "channeled" the spirit of Samuel. What exactly is your point (I will return to this discussion tomorrow, time to go, bye)
78 posted on 11/14/2002 11:47:17 AM PST by BSunday
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To: kjam22
Need to add... I do not believe in John Edwards.
79 posted on 11/14/2002 11:47:47 AM PST by kjam22
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To: discostu
And anyway I'm friends with a lot of magicians and clowns like Edward give "honest mentalists" a bad name.

This joker was going to do a seance to contact victims of the 9-11 Massacre, but the outpouring of disgust for such a tasteless exploitation dissuaded him.

80 posted on 11/14/2002 11:47:50 AM PST by steve-b
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