Posted on 07/02/2002 7:51:36 PM PDT by Pokey78
CNN needs help from Connie Chung right about now.
The Atlanta-based network still hasn't found a way to catch up with ratings leader Fox News Channel, results released Tuesday show. The high-profile debut of Chung's show brought in additional viewers last week but not a flood -- and not enough to come close to rival Bill O'Reilly, who is host of "The O'Reilly Factor" on Fox News.
Overall, Fox News attracted an average audience of 620,000 people over the last three months, about a fifth larger than CNN's, according to Nielsen Media Research numbers supplied by the networks. CNN averaged 501,000 viewers, and MSNBC had 248,000.
New York-based Fox News has easily held on to the cable news crown it snagged for the first time in January.
It's still too early to tell how Chung's new 8 p.m. show, "Connie Chung Tonight," will fare. TV critics have blasted it or at least said it needs work.
It will need to do a whole lot better to even catch sight of O'Reilly, whose show airs in the same time slot on Fox News and is the top show in all of cable news.
O'Reilly averaged about 1.7 million viewers last week. Chung averaged 773,000, but that was 19 percent higher than CNN averaged earlier in June for the same time period.
CNN, which has been trying to remake itself with star power and promotion, had one of its strongest quarters in years. Its average audience over the last three months was three-fourths bigger than during the same period a year ago.
Ratings help came from last year's hires such as Paula Zahn and business host Lou Dobbs, though Zahn's morning show doesn't draw as many viewers as Fox News' "Fox & Friends" and Dobbs doesn't get as many viewers as Fox News business anchor Neil Cavuto, whose show airs earlier in the day. Another CNN hire, Aaron Brown, is getting increased ratings, but lately they haven't been as high as his rival on Fox News, former CNNer Greta Van Susteren.
Now that's A Quote of the Day!
Telling the truth might help, too.
MSNBC, America's NewsChannel.
As bad as CNN is, PMSNBC is worse. With these numbers, why do they bother?
Let's get the ratings figured out percentage-wise, you idiots!
Leni
Gotta beleive this is intentional. They've written off growth of market share. In order to keep the lights on they absolutely must hold on to hold onto the loony-left that still watches. Red meat to the faithful.
Doooht !! (Maybe they'll still do it; they must have a lot of requests)
If you survey the general public to find out who is watching news talk and categorize them by political views you will find the audience is very much a conservative audience. Many of the polls get results full of erors because they only ask if the person watchs. People will lie about news talk. They think they are supposed to watch it so they will tell you they do when they do not. If you just ask, the poll results will show a huge number of people watch news talk. We know from the ratings that is not true.
If you ask the people you poll to tell you about something they have seen on news talk tv in the last week you will get an honest answer.
Such a poll will show most Democratic voters do not watch news-talk TV. They are hourly workers, the gal waiting tables, the store clerk, the hourly factory worker, the non high school graduate. They do not watch or listen to news talk on TV unless there is a sensational story about war, murder, or a sex crime. They do not watch issue or election contest programing
On the other hand news talk TV is watched by the right of the political spectrum. They are typically middle clasee people and want to be informed. If you make a show leftist you will not garner an audience against a show that is programed to the center or the right.
The second factor is that for news talk to garner an audience it has to be entertaining. Limbaugh discovered that in Radio. If news talk is not entertaining, no one listens. It is even more so on TV. It has to be fun to watch. The show must entertain.
The networks are trying two things to combat Fox. First they are trying name brands. Connie Chung on CNN and Phil Donahue on MSNBC. Secondly they are also trying very hight enery presentations. They are trying sound effects and noise to try to emulate Fox's energy level. That is just stupid.
The presentation of a show must match the personalities on the show. CNN, CNBC, and MSNBC are trying to do it with tension. Whooshes and bongs louder than the stuff that Fox does will just tick people off. The set, sound, music, bumpers and transition music must match the personality doing the show. If it does not it will drive people away.
When people are young and living a life relatively free from stress, they will watch programs with high stress levels. That is what is behind rap and MTV. But as people mature and enter stressful professions and daily lived, they try to unwind and avoid stress. News talk to really work must enteratain, inform and relieve stress ... not create it.
I am amazed at how little the people runing these channels know about their business.
The people they have brought in to run the channels trying to compete with Fox are business types. They have spent careers learning how to manage success. They don't have a clue about how to create it.
And like you, I am amazed CNN and MSNBC cannot seem to figure this out. I am not a professional and it is obvious to me. Don't they realize when they put their anchors on and they sit there with their superior smiles talking about how stupid Conservatives are (they may not say it outright, but it comes out in everything do and say) that Conservatives will turn them off, while liberals don't care because they are watching Jerry Springer?
<< Ahem... >>
Since it is back on the air, I suggest we also resurrect its correct designation: "Commie Chunk".
Freepers should get used to referring to it thus, in the interest of "Fairness" and "Balance" (and good old mean-spirited right-wing extremism, at least for *my* part...)...
Does it take a rocket scientist for CNN to realize that people are irritated by Aaron Brown's sniveling attempts at being an intellect?
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