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Tinkering at CNN fails to dethrone Fox
Atlanta Journal-Constitution ^ | 07/03/2002 | Matt Kempner

Posted on 07/02/2002 7:51:36 PM PDT by Pokey78

CNN needs help from Connie Chung right about now.

The Atlanta-based network still hasn't found a way to catch up with ratings leader Fox News Channel, results released Tuesday show. The high-profile debut of Chung's show brought in additional viewers last week but not a flood -- and not enough to come close to rival Bill O'Reilly, who is host of "The O'Reilly Factor" on Fox News.

Overall, Fox News attracted an average audience of 620,000 people over the last three months, about a fifth larger than CNN's, according to Nielsen Media Research numbers supplied by the networks. CNN averaged 501,000 viewers, and MSNBC had 248,000.

New York-based Fox News has easily held on to the cable news crown it snagged for the first time in January.

It's still too early to tell how Chung's new 8 p.m. show, "Connie Chung Tonight," will fare. TV critics have blasted it or at least said it needs work.

It will need to do a whole lot better to even catch sight of O'Reilly, whose show airs in the same time slot on Fox News and is the top show in all of cable news.

O'Reilly averaged about 1.7 million viewers last week. Chung averaged 773,000, but that was 19 percent higher than CNN averaged earlier in June for the same time period.

CNN, which has been trying to remake itself with star power and promotion, had one of its strongest quarters in years. Its average audience over the last three months was three-fourths bigger than during the same period a year ago.

Ratings help came from last year's hires such as Paula Zahn and business host Lou Dobbs, though Zahn's morning show doesn't draw as many viewers as Fox News' "Fox & Friends" and Dobbs doesn't get as many viewers as Fox News business anchor Neil Cavuto, whose show airs earlier in the day. Another CNN hire, Aaron Brown, is getting increased ratings, but lately they haven't been as high as his rival on Fox News, former CNNer Greta Van Susteren.


TOPICS: Front Page News; News/Current Events
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1 posted on 07/02/2002 7:51:36 PM PDT by Pokey78
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To: Pokey78
Are they kidding? Chung will do nothing but drag them down even further. She's a loser. (And so are they!)
2 posted on 07/02/2002 8:08:39 PM PDT by holyscroller
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To: Pokey78
CNN still doesn't have a clue. It's not about star power and promotion, it's about whether you can rely on what they report to be 'fair and balanced.'
3 posted on 07/02/2002 8:09:46 PM PDT by RJayneJ
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To: Pokey78
That reminds me; I gotta call Time Warner and see if they can block CNN from my cable access....
4 posted on 07/02/2002 8:10:49 PM PDT by Swanks
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To: Swanks
Hate to break this to you, but Time Warner owns CNN....
5 posted on 07/02/2002 8:12:36 PM PDT by Nuke'm Glowing
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To: RJayneJ
CNN still doesn't have a clue. It's not about star power and promotion, it's about whether you can rely on what they report to be 'fair and balanced.'

Now that's A Quote of the Day!

6 posted on 07/02/2002 8:13:53 PM PDT by jigsaw
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To: RJayneJ
It's not about star power and promotion, it's about whether you can rely on what they report to be 'fair and balanced.'

Telling the truth might help, too.

7 posted on 07/02/2002 8:15:23 PM PDT by Commiewatcher
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To: Pokey78
I almost never watch CNN, but did catch a little of Inside Politics this afternoon. In my opinion, it's unwatchable. CNN, (and Ms Woodruff), are making ZERO effort to be fair and balanced. They just can't seem to get past their own liberal agenda, to see that it's the formula people want.
8 posted on 07/02/2002 8:18:01 PM PDT by Darling Lili
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Comment #9 Removed by Moderator

To: Pokey78
Overall, Fox News attracted an average audience of 620,000 people over the last three months, about a fifth larger than CNN's, according to Nielsen Media Research numbers supplied by the networks. CNN averaged 501,000 viewers, and MSNBC had 248,000.

MSNBC, America's NewsChannel.

As bad as CNN is, PMSNBC is worse. With these numbers, why do they bother?

10 posted on 07/02/2002 8:19:08 PM PDT by THX 1138
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To: Pokey78
The Atlanta Urinal-Constipation is just as bad as CNN in it's reporting. The last paragraph is pure spin. Of course CNN has more viewers. Fox is still playing catch-up in numbers of outlets.

Let's get the ratings figured out percentage-wise, you idiots!

Leni

11 posted on 07/02/2002 8:22:31 PM PDT by MinuteGal
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To: Darling Lili
CNN, (and Ms Woodruff), are making ZERO effort to be fair and balanced...

Gotta beleive this is intentional. They've written off growth of market share. In order to keep the lights on they absolutely must hold on to hold onto the loony-left that still watches. Red meat to the faithful.

12 posted on 07/02/2002 8:36:21 PM PDT by Swanks
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To: Nuke'm Glowing
Hate to break this to you, but Time Warner owns CNN....

Doooht !! (Maybe they'll still do it; they must have a lot of requests)

13 posted on 07/02/2002 8:38:15 PM PDT by Swanks
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To: Pokey78
Nearly all new shows start out with more audience the first few days, and then it drops off. All the promotion and hype tends to pull in a large number of people. Some of them, perhaps a significant number, tuned in because of the hype. Some will not care for the show. They will not be back. It is usually some months before a news show gets back to its initial weeks audience. A real hit takes off and grows every day from day one. That is very, very, very, rare.

If you survey the general public to find out who is watching news talk and categorize them by political views you will find the audience is very much a conservative audience. Many of the polls get results full of erors because they only ask if the person watchs. People will lie about news talk. They think they are supposed to watch it so they will tell you they do when they do not. If you just ask, the poll results will show a huge number of people watch news talk. We know from the ratings that is not true.

If you ask the people you poll to tell you about something they have seen on news talk tv in the last week you will get an honest answer.

Such a poll will show most Democratic voters do not watch news-talk TV. They are hourly workers, the gal waiting tables, the store clerk, the hourly factory worker, the non high school graduate. They do not watch or listen to news talk on TV unless there is a sensational story about war, murder, or a sex crime. They do not watch issue or election contest programing

On the other hand news talk TV is watched by the right of the political spectrum. They are typically middle clasee people and want to be informed. If you make a show leftist you will not garner an audience against a show that is programed to the center or the right.

The second factor is that for news talk to garner an audience it has to be entertaining. Limbaugh discovered that in Radio. If news talk is not entertaining, no one listens. It is even more so on TV. It has to be fun to watch. The show must entertain.

The networks are trying two things to combat Fox. First they are trying name brands. Connie Chung on CNN and Phil Donahue on MSNBC. Secondly they are also trying very hight enery presentations. They are trying sound effects and noise to try to emulate Fox's energy level. That is just stupid.

The presentation of a show must match the personalities on the show. CNN, CNBC, and MSNBC are trying to do it with tension. Whooshes and bongs louder than the stuff that Fox does will just tick people off. The set, sound, music, bumpers and transition music must match the personality doing the show. If it does not it will drive people away.

When people are young and living a life relatively free from stress, they will watch programs with high stress levels. That is what is behind rap and MTV. But as people mature and enter stressful professions and daily lived, they try to unwind and avoid stress. News talk to really work must enteratain, inform and relieve stress ... not create it.

I am amazed at how little the people runing these channels know about their business.

The people they have brought in to run the channels trying to compete with Fox are business types. They have spent careers learning how to manage success. They don't have a clue about how to create it.

14 posted on 07/02/2002 8:39:18 PM PDT by Common Tator
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To: Pokey78
CNN won't be able to get conservatives back. Conservatives have quite a bit of animosity towards its founder Ted Turner and his ex-wife Hanoi Jane. Even with Turner no longer running CNN, it is impossible for CNN to disentangle itself from its founder. CNN is also likely to lose Jewish viewers due to Ted Turner comments about terrorism and the West Bank and also CNN's biased reporting from Israel.

15 posted on 07/02/2002 9:12:46 PM PDT by Paleo Conservative
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To: RJayneJ
bump
16 posted on 07/02/2002 9:30:44 PM PDT by alex
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To: Swanks
You might try this. Since everyone here at FR is real snappy with electronics, simply delete, erase, remove, deduct any of CNN's channels from your selected channel list.

You know, when you set up or decide to change your TV or VCR and have the opportunity to "add" or "delete" a channel from your lineup, delete all of the CNN channels from your local cable/digital lineup.

I'll just bet ya that your local service providers may have a method of logging/monitoring which channels are "selected" and which channels are "deleted" from your outlet lineups.

Ya think TIVO's logging technology is a rarity? Think again.

Once you have deleted any CNN channels from your own TVs (yes, you have to do it to each TV, but what a pleasure...), then show your family and friends, likable neighbors, etc., how to do the same with their receivers...

Start a big-ass movement...

CNN would appreciate this, for you know how they promote ASSES...

Nuff said?
17 posted on 07/02/2002 9:41:07 PM PDT by Vidalia
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To: Common Tator
Exactly, Common Tater. Fox stays on in my house all day long. We watch the news and we watch documentaries and educational shows. The liberals I know can be found around the water cooler discussing the grammys and "Friends" and whatever other garbage is on while I will rather watch a neat speech by Bush on Fox. If I bring up a political subject they are totally uninformed - instead of thinking out problems they act on emotion. They only check CNN out for some story like Columbine or the WTC. Yes, there are some exceptions, some liberals that watch news, but I think they only watch or listen to PBS anyway.

And like you, I am amazed CNN and MSNBC cannot seem to figure this out. I am not a professional and it is obvious to me. Don't they realize when they put their anchors on and they sit there with their superior smiles talking about how stupid Conservatives are (they may not say it outright, but it comes out in everything do and say) that Conservatives will turn them off, while liberals don't care because they are watching Jerry Springer?

18 posted on 07/02/2002 9:44:31 PM PDT by I still care
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To: holyscroller
Are they kidding? Chung will do nothing but drag them down even further. She's a loser. (And so are they!)

<< Ahem... >>

Since it is back on the air, I suggest we also resurrect its correct designation: "Commie Chunk".

Freepers should get used to referring to it thus, in the interest of "Fairness" and "Balance" (and good old mean-spirited right-wing extremism, at least for *my* part...)...

19 posted on 07/02/2002 9:46:26 PM PDT by fire_eye
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To: fire_eye
I'd rather watch Connie than Aaron Brown!

Does it take a rocket scientist for CNN to realize that people are irritated by Aaron Brown's sniveling attempts at being an intellect?

20 posted on 07/02/2002 9:49:00 PM PDT by bonesmccoy
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