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The role of profits
TownHall.com ^ | Wednesday, June 26, 2002 | by Dr. Walter Williams

Posted on 06/25/2002 10:13:16 PM PDT by JohnHuang2

Profits are misunderstood, seen as unearned and sometimes condemned as evil. Maybe that's why people often reverently pronounce, with an air of moral superiority, "We're a nonprofit organization."

Before people mount their moral high horse, they should remember that nonprofit organizations have caused some of the world's greatest evil, heartache and dissatisfaction. After all, among nonprofit organizations are: oppressive governments, postal services and public education.

Profits are not a large item in national income accounts. In 1999, after-tax profits accounted for about 6 percent of gross domestic product (GDP) compared to wages, which accounted for over 60 percent. Profits -- like wages, interest and rent -- are a vital component of a smoothly operating economy.

So what are profits? Put simply, profits are a price, just as wages, rents and interest are prices. Profits are the prices paid as residual claims to entrepreneurs in their role as risk-takers, innovators and decision- makers. Just as workers will not provide their services without wages, entrepreneurs will not provide theirs without profits. Profits, like other prices, steer resources from low-valued uses to higher-valued uses.

A successful businessman must take in enough revenue not only to cover wages, rents and interest, but profits as well. In order to accomplish that feat, he must not only please customers but he must do it in a manner that efficiently utilizes all of his resources. If he fails to cover all of his costs, it means that he's not using his resources efficiently and-or consumers don't value his output relative to some other alternative.

When a firm cannot turn a profit, it goes out of business. That means its resources, workers, building and capital become available to someone else who might put them to a better use. Of course, government can thwart this process with subsidies that enable entrepreneurs to continue to mismanage resources.

You say, "OK, Williams, I'm with you on normal profits, but what about windfall profits -- what some people call obscene profits?" Windfall profits are indeed profits far beyond what's necessary for an entrepreneur to stay in business, but windfall profits also play a vital role. Windfall profits signal that a human want is not being met. Resources emerge to meet that want. For example, when Hurricane Andrew devastated parts of South Florida, plywood prices skyrocketed. Florida's attorney general threatened actions against companies for price-gouging.

Those windfall profits conveyed messages to the rest of the economy. Let's say that pre-hurricane plywood prices were $10 a sheet and afterward they were $20. That profit potential created a powerful signal. Instead of plywood manufacturers selling their plywood inventory to, say, Pennsylvania wholesalers for $8 a sheet, they were more than happy to ship them to Floridian wholesalers for higher prices. Wholesalers in other states were happy to sell their plywood to Floridians for higher prices. Since plywood supplies were moving to Florida, plywood prices elsewhere rose.

From a social point of view, this is wonderful. Say I planned to spend a Saturday afternoon building a house for my dog. I go to my neighborhood lumberyard in Pennsylvania expecting to pay $10 for a plywood sheet, and get there and find out it's $18. I say, "The heck with the dog; let him sleep in the rain!" I have voluntarily made a plywood sheet available for a more valuable use -- rebuilding the house of a human.

None of these and other voluntary actions making plywood available to Floridians would happen if price controls were slapped on plywood making the pre- and post-hurricane prices the same. Freely fluctuating prices, including the potential for windfall profits, encourage people to do voluntarily what's in the social interest.

In free and open markets, profits are to be praised -- not scorned, as economic and political charlatans would have us do.


TOPICS: Editorial; News/Current Events
KEYWORDS: walterwilliams; walterwilliamslist
Wednesday, June 26, 2002

Quote of the Day by RooRoobird14

1 posted on 06/25/2002 10:13:16 PM PDT by JohnHuang2
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To: JohnHuang2
I say, "The heck with the dog; let him sleep in the rain!"

Sheeeeesh, Walter, didn't anybody teach you responsibility for taking care of a pet?
If you can't afford a sheet of plywood to build a dang doghouse, at least have the common sense to bring the poor critter indoors when it rains.

2 posted on 06/25/2002 10:26:36 PM PDT by Willie Green
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To: Willie Green
hehe -- Good evening, amigo.
3 posted on 06/25/2002 10:27:15 PM PDT by JohnHuang2
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To: JohnHuang2
Freely fluctuating prices, including the potential for windfall profits, encourage people to do voluntarily what's in the social interest.

So according to Walter, price gouging of plywood after a hurricane is "what's in the social interest" of the hurricane victims....Some economist.

4 posted on 06/25/2002 10:36:27 PM PDT by lewislynn
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To: JohnHuang2
Howdy JH!

I'll tell ya, I have no problems with Walter's general statements about profits, but there is definately something lacking in understanding of morality.
That's no way to treat a dog!

5 posted on 06/25/2002 10:37:03 PM PDT by Willie Green
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To: lewislynn
So according to Walter, price gouging of plywood after a hurricane is "what's in the social interest" of the hurricane victims....Some economist.

Ya got a good point there, lewis.
I must've missed it because I was upset over how Walter treats his dog.

6 posted on 06/25/2002 10:40:20 PM PDT by Willie Green
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Comment #7 Removed by Moderator

Win the game and your complete registration fees are covered for FRiva Las Vegas.


8 posted on 06/25/2002 10:43:24 PM PDT by DoughtyOne
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To: Willie Green
That's no way to treat a dog!

My dog would certainly concur..hehe

9 posted on 06/25/2002 10:43:27 PM PDT by JohnHuang2
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To: *Walter Williams list
.
10 posted on 06/25/2002 10:44:29 PM PDT by Libertarianize the GOP
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To: JohnHuang2
This artical makes some sense, but there is also something to be said for stable market prices. Wildly fluctuating prices are not good for the economy. Price gouging essentially amounts to wildly fluctuating prices, if it goes to extremems.
11 posted on 06/25/2002 10:46:39 PM PDT by mamelukesabre
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To: mamelukesabre; JohnHuang2; lewislynn
Those windfall profits conveyed messages to the rest of the economy.

To inject a more serious, real-life example of "windfall profits" into the discussion: when I was living in Michigan back last 9/11, there were some unscrupulous gas station owners that jacked their prices sky-high following the tragic news. (I forget exactly, but I think it was something like $3 or $4 per gallon). The State stepped in and was going to prosecute them for gouging. I gotta say, I certainly approve!!!

12 posted on 06/25/2002 10:59:04 PM PDT by Willie Green
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To: Willie Green
Same thing down here in Miami. In the aftermath of Hurricane Andrew back in '92, some "vendors" -- highway robbers might be a better label -- were selling ice at incredibly inflated prices. Threatened prosecution immediately brought prices down.
13 posted on 06/25/2002 11:06:42 PM PDT by JohnHuang2
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To: lewislynn
Try reading the whole thing.
14 posted on 06/26/2002 9:00:31 AM PDT by El Sordo
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To: El Sordo
Try reading the whole thing.

I read it all, he said jacking up the price of plywood (price gouging)because of an emergency was a good thing...he and maybe you call it windfall profits, some of us call it price gouging.

He and obviously you say that price gouging is "what's in the social interest".

15 posted on 06/26/2002 5:20:15 PM PDT by lewislynn
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To: El Sordo
A legitimate windfall profit would be because of a surge in sales due to an emergency or any other reason, not a 100% increase in price simply because there's captive buyers.
16 posted on 06/26/2002 5:41:51 PM PDT by lewislynn
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