While Mac closely controlled their OS and refused to license clones the MS inferior OS took over the market. Bad business decisions can doom a superior product. Remember VHS vs. Beta?
See it all depends on how you look at things. If you're seeking the best video and audio resolution Beta was the way to go. But most people were seeking convenience, they don't want to tapes part way through a movie, they want Roots to fit on as few tapes as possible (I think the age of the mini-series pushed video machines heavily, most people can't take prime-time off for a whole week, you'll always have something to do, but with a video tape machine it's no problem). For what the market was looking for VHS was the superior format.