Did you cash out today? If not, then you effectively have a 100% loss, because gold does not bear any sort of dividend. What if gold drops to $260 in the next six months?
If you like gold, don't you want the price to go DOWN so that you can afford to buy more?
People who like steaks want the price of beef to decrease so that they can buy more meat. People who like Corvettes want the price to go down so that they can buy more Corvettes. People who like houses want the price to go down so that they can buy more houses.
On the other hand, people who got burned by buying gold twenty years ago when the price was over $800 per ounce probably want to live to see gold rise in price so that they can break even.
Ain't gonna happen no matter how many action committees you form...