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'This is wrong and this is racist': Target pulls Halloween costume, apologizes after backlash
KARE via WFMY ^ | August 24, 2026 | Heidi Wigdahl

Posted on 08/24/2026 6:03:08 PM PDT by Ciaphas Cain

MINNEAPOLIS β€” Target has removed a children's Halloween costume after it was widely criticized online over the weekend for evoking racist minstrel imagery.

Target has since pulled the costume and told KARE 11, "As a company, we know we got this wrong, and we are deeply sorry. The costume is offensive and should never have been part of our assortment. It is no longer available for sale."

The costume was labeled as "Kids' Glows under Blacklight Circus Clown Halloween Costume Bodysuit - Hyde and EEK! Boutique."

Sheletta Brundidge, founder and CEO of the marketing and media company ShelettaMakesMeLaugh.com, took screenshots of the costume before it was listed as unavailable.

"I saw it on Saturday. I thought actually that it was a joke. I thought that it was something that somebody sent me and it was AI," Brundidge said. "This is wrong and this is racist. And let me tell you why and educate the room for anybody who does not know... If you put this up against any of the racist tropes that are out there from that era, right? Where they did the blackface, and they did the dance, and they did the jig, right? It's the same mannerisms; it's the same costume; it's the same smile; it's the same face. It's the same everything."

Back in early 2025, Brundidge was one of the first to speak on the national boycott of Target over its DEI rollbacks.

"Target is who they have been showing us they are for years," Brundidge said. "Maya Angelou's most famous quote was, 'When people show you who they are the first time, believe them.' And Target keeps showing us over and over again exactly who they are."

(Excerpt) Read more at wfmynews2.com ...


TOPICS: Culture/Society
KEYWORDS: costumes; racism; target
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The costume in question:


1 posted on 08/24/2026 6:03:08 PM PDT by Ciaphas Cain
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To: Ciaphas Cain

LOL!


2 posted on 08/24/2026 6:05:28 PM PDT by johniegrad
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To: Ciaphas Cain

I agree. That is rassist.


3 posted on 08/24/2026 6:07:50 PM PDT by crusty old prospector
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To: Ciaphas Cain

Some people think EVERYTHING is about them. Even when it isn’t.

That’s the real problem. It’s like when that guy said the city budget was like a black hole.


4 posted on 08/24/2026 6:10:05 PM PDT by Alas Babylon! (The greatest power the media has is the power to ignore.)
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To: Ciaphas Cain

they spelled “blacklash” wrong ...


5 posted on 08/24/2026 6:10:34 PM PDT by bankwalker (Feminists, like all Marxists, are ungrateful parasites.)
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To: Ciaphas Cain

In the real world there would be a white kid wearing that but you know advertisers ,LOL


6 posted on 08/24/2026 6:10:58 PM PDT by butlerweave (Fateh)
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To: Ciaphas Cain

Just needs bright orange nylons on the face instead of the black shaded ones.


7 posted on 08/24/2026 6:12:20 PM PDT by right way right (β€œMay we remain sober over mere men, for God really is our only true hope")
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To: Ciaphas Cain

Smile looks like a watermelon.


8 posted on 08/24/2026 6:14:05 PM PDT by dynachrome ("The more corrupt the state, the more numerous the laws." β€”Tacitus, Annals 3.27)
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To: Ciaphas Cain

Looks like something you would see at a Minnedishu ICE protest.


9 posted on 08/24/2026 6:16:56 PM PDT by Texas Eagle (If it wasn't for double-standards, Liberals would have no standards at all. )
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To: Alas Babylon!

πŸ”πŸ”πŸ”

We have a Winner πŸ†πŸ†πŸ†πŸ†πŸ†

Manufactured Outrage πŸ€¦πŸ€¦β€β™‚οΈπŸ€¦β€β™€οΈ


10 posted on 08/24/2026 6:24:21 PM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They Did Eat, They Drank, They Bought, They Sold ......)
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To: butlerweave

Lots of white kids would be wearing the Costume.


11 posted on 08/24/2026 6:34:55 PM PDT by chopperk
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To: Ciaphas Cain

Actually, I think the most horrible scary costume would be of an AWFUL. Fat purple hair woman with tats and a nose ring (imagine the boogers on her fingers from putting that ring on”. Freaking cootie central!


12 posted on 08/24/2026 6:35:35 PM PDT by willk (Local news media. Just as big an enemy to this country as national media)
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To: dynachrome

13 posted on 08/24/2026 6:47:21 PM PDT by lightman (Beat the Philly fraud machine the Amish did onest, ja? Nein, zweimal they did already!)
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To: Ciaphas Cain

Using a black kid as the model was the racist thing.


14 posted on 08/24/2026 7:19:21 PM PDT by JimRed (TERM LIMITS, NOW! Finish the damned WALL! TRUTH is the new HATE SPEECH! )
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To: JimRed

β€œ Using a black kid as the model was the racist thing.”
**********************************

Perhaps Target will LEARN and not use a black kid to model a Halloween costume in the future but instead employ a white kid as the model.


15 posted on 08/24/2026 7:44:01 PM PDT by House Atreides (I’m now ULTRA-MAGA-PRO-M)
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To: Ciaphas Cain
Shrug.
I no longer can get all hopped up about any claim of racism. As Shakespeare wrote:
"It is a tale told by an idiot, full of sound and fury, signifying nothing."
16 posted on 08/24/2026 8:06:18 PM PDT by Avalon Memories (It seems to be a law of nature...that those who will not risk cannot win. --John Paul Jones)
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To: Ciaphas Cain

Looks a wee bit like an Irish jester to these eyes.


17 posted on 08/24/2026 8:36:44 PM PDT by Gasshog (s'lfkgjsl)
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To: Ciaphas Cain
:Starts rocking back and forth.:

Can't sleep. Clown will eat me.

Can't sleep. Clown will eat me.

Can't sleep. Clown will eat me.

18 posted on 08/24/2026 9:40:33 PM PDT by Harmless Teddy Bear (I just want FReepers to READ THE ARTICLE. And then think 30 secs before pounding keyboard.)
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To: Ciaphas Cain

IMHO, Target is the same pile of cow manure as ANTIFA...
No real American would have anything to do with either of them...


19 posted on 08/24/2026 9:46:32 PM PDT by SuperLuminal (Where is rabble-rising Sam Adams now that we need him? Is his name Trump, now?)
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