Posted on 10/23/2025 9:57:46 AM PDT by Red Badger
Key Points
Rivian Automotive reportedly plans to lay off more than 600 people.
EV makers are facing a more challenging market amid changing regulations under the Trump administration.
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DETROIT – Rivian Automotive reportedly plans to lay off more than 600 people as the all-electric vehicle maker faces growing market challenges.
The Wall Street Journal, which first reported the plans, said the layoffs will affect roughly 4% of the company’s workers. Rivian had just under 15,000 employees at the end of last year.
A source familiar with the plans confirmed the layoffs to CNBC and said additional details are set to be shared with employees Thursday. The person spoke anonymously because the news had not yet been made public.
Rivian and other EV manufacturers are increasingly facing a more challenging market than they did in recent years amid changing regulations under the Trump administration, including the elimination of a $7,500 federal incentive for purchasing an EV.
Aside from regulatory issues, Rivian also faces slower-than-expected EV demand and a lack of new products until next year amid needs for cash and earnings losses. The company lost $1.1 billion during the second quarter.
Rivian’s vehicle sales increased 32% to 13,201 units year over year during the third quarter as buyers hurried to purchase an EV before the federal incentives expired at the end of September, but the company’s 2025 delivery forecast was narrowed from as many as 46,000 units to between 41,500 and 43,500 vehicles.
In August, Rivian also flagged a bigger adjusted core loss this year, expecting it to between $2 billion and $2.25 billion, compared with $1.7 billion to $1.9 billion previously forecast.
Shares of Rivian were level during trading Thursday afternoon. The stock is off roughly 3% this year.
Rivian won’t be the only one.
Lucid is also in trouble.
Live by politics and government money - die by politics and lack of government money.
This just breaks my heart ....Sniff. /s
It’s pretty simple really. Produce something that the consumer would WANT to purchase, without any strings attached.
Go in the RED producing it? Don’t produce it. Economics 101 is a foreign concept to some, it seems.
Curious as to how the $25k Slate EV truck will sell. Lots of interest there with a unique, inexpensive product.
amid changing regulations under the Trump administration.“
Translated from the rat hacks at CNBC: cancelling the ridiculous Biden rules and taking the Governments foot off the throat of the auto makers.
EVs are great as long as you don’t have to drive them.
Yeah that’s the line that got my attention.
Just like wind and solar, heaven forbid EVs should have to stand on their own feet and compete on a level playing field with no government assistance.
Looking at their lineup, they don’t have any vehicles that are affordable for most people. The base model trucks and Suvs are over $70k and $80K respectively.
Ford and GM are drowning in EV debt. If it weren’t for strong demand of gas fired pickups, both would be facing bankruptcy. This decade will be the worse ever for US car manufacturers due to poor management and dumb decisions.
Rivian (RIVN) stock pricing per share:
11-8-2021 -- $129.95
10-20-2025 - $12.92
How are they staying in business?
Glenn Beck said Soros’ spawn invested heavily in Rivian.
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More illegal aliens to be made wards of the U.S. taxpayer gringos.
They are selling vehicles and VW pumped $5B into them for software.
There’s one of those somewhere near where I live.
Goofy looking vehicle, but that’s true of Cybertruck too.
But, as with Lorne Michaels and SNL back in the ‘70s, creative people don’t always hit the target.
“ The base model trucks and Suvs are over $70k and $80K respectively.”
Just drop the price $7,500. You can still layoff and people and that should cover the costs.
‘growing market challenges’…translation—> end of government gravy train to ev manufacturing…
I am not sure how the Rivian bet is going to play out. Their main production facility is in Bloomington Illinois at the former Mitsubishi plant. I don’t know about the dynamics of their business and how is going to play out, but ditching Bloomington, Illinois for Georgia when you are only selling 10s of thousands of cars doesn’t seem to me me to be wise. The Mitsubishi plant in its heyday was pushing out over 300K cars a year.
The free ride is ending, companies that can't survive without government incentives and skewing the playing field will fail.
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