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Sexy Jeans, Culture Wars and Profits -- The Sydney Sweeney Effect
American Thinker ^ | 8/4/25 | Brian C. Joondeph

Posted on 08/04/2025 2:29:37 PM PDT by CFW

When American Eagle launched its fall campaign featuring Sydney Sweeney with the cheeky tagline “Sydney Sweeney Has Great Jeans,” the expected outrage frenzy was immediate.

In the ad, the 27-year-old actress says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.”

It’s a pun, a play on the words genes and jeans, as even the Los Angeles Times acknowledged.

Critics accused the spot of echoing eugenic or white supremacist rhetoric because Sweeney is blonde, blue-eyed, and framed as genetically “blue.” Some even labeled it “Nazi propaganda."

Yet the real shock was how the backlash backfired.

American Eagle’s stock price surged, delivering triple‑digit millions to shareholders and a renewed sense of brand vitality.

It was also a big middle finger to flummoxed leftists who thought boycotts and social media outrage would bring American Eagle to its knees, groveling for forgiveness amidst promises to do better, along with large donations to Jessie Jackson and Al Sharpton’s grift operations.

(Excerpt) Read more at americanthinker.com ...


TOPICS: Business/Economy; Culture/Society; Politics/Elections
KEYWORDS: americanoutfitters; culture; manosphere; pua; redpill; sweeney; sydneysweeney; women
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AEO was up another ~25% today. The people are speaking and letting the woke media know they no longer have any control.
1 posted on 08/04/2025 2:29:37 PM PDT by CFW
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To: CFW

“Contrast that with Jaguar’s fate. In late 2024, Jaguar launched an edgy rebrand without any cars. Instead, it featured a Hunger Games cast with abstract designs and flamboyant visuals described as “diverse,” “avant-garde,” and social-justice oriented. It failed spectacularly.

In April 2025, European sales plummeted 97 percent, with only 49 vehicles sold across the continent compared to nearly 1,961 the previous year. To consumers, it seemed like tone-deaf virtue signaling where sales vanished, prestige collapsed, and brand value diminished. Last week, its CEO got the boot. “


2 posted on 08/04/2025 2:31:13 PM PDT by CFW
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To: CFW
It’s a pun, a play on the words genes and jeans, as even the Los Angeles Times acknowledged

"Jeans" and "genes" are homophones. Words that sound alike but are spelled differently.

I, for one, despise homophonia.

3 posted on 08/04/2025 2:33:39 PM PDT by Texas Eagle ("Throw me to the wolves and I'll return leading the pack"- Donald J. Trump)
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To: CFW

They should look for eugenics closer to home. Like in Planned Parenthood clinics maybe? Or Hillary Clinton’s office who idolizes PP founder Margaret Sanger who was also admired by non other than Adolf Hitler and whose mission statement was “Extermination of blacks by abortion”.


4 posted on 08/04/2025 2:35:09 PM PDT by Mi-kha-el ((There is no Pravda in Izvestiya and no Izvestiya in Pravda.))
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To: Texas Eagle

“”Jeans” and “genes” are homophones. Words that sound alike but are spelled differently.

I, for one, despise homophonia.”


Oh, I like that! That’s great!


5 posted on 08/04/2025 2:39:28 PM PDT by CFW
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To: CFW
Rules!


6 posted on 08/04/2025 2:42:22 PM PDT by kiryandil (No one in AZ that voted for Trump voted for Gallego )
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To: CFW
I just want to say all these Sydney Sweeney threads are great and encourage fellow FReepers to follow rules.


7 posted on 08/04/2025 2:43:50 PM PDT by Magnum44 (...against all enemies, foreign and domestic... )
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To: CFW

I’m wondering when the American Eagle assaults will begin...


8 posted on 08/04/2025 2:45:14 PM PDT by mowowie
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To: mowowie

Let’s not give the evil leftists any ideas now!


9 posted on 08/04/2025 2:48:40 PM PDT by No name given ( Anonymous is who you’ll know me as)
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To: CFW

Betcha Musk is sniffing around.


10 posted on 08/04/2025 2:50:38 PM PDT by waterhill (Nobody cares, work harder!)
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To: Magnum44

Ref the picture:

the one on the right is where you want to land at night.

The one on the left watch out for the cliff.

5.56mm


11 posted on 08/04/2025 2:52:25 PM PDT by M Kehoe (Democrats: Not self aware, hypocrites, lacking morals who believe history begins when they wake up)
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To: CFW
Not attempting to "highjack" this thread/change the topic, but Ralph Lauren has just dropped an ad with ONLY blacks, that is all about celebrating, through clothes, the well educated upper middle and upper class blacks who summer on Oak Bluffs, which is the wealth BLACK section of Martha's Vineyard. The clothes are Ralph's typical "preppy" style, the models are very nice looking ( thin, well groomed, in elegant clothes...totally NOT "Ghetto"! ) which has also caused a firestorm amongst blacks.

The HOODRATS hate it, the "normal" blacks LOVE it and it's a flip side to the AE commercial. And many black YouTube content creators are doing videos on it, to counter the GHETTO TiK Tok crap from the usual suspects.

So maybe, just MAYBE,many Americans have grown fed up to their collective back teeth, with all of the lefty/WOKE garbage and are fighting back now.

12 posted on 08/04/2025 2:52:38 PM PDT by nopardons
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To: CFW

wait till they realize her initials are “SS” LOL


13 posted on 08/04/2025 2:54:21 PM PDT by OL Hickory (Jesus and the American soldier-1 died for your soul/1 died for your freedom)
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To: nopardons

Good for Ralph Lauren! The extremely obese black female is not something that should be celebrated. It’s unhealthy.


14 posted on 08/04/2025 3:00:00 PM PDT by CFW
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To: CFW
This clothing line, which is called OAK BLUFFS, is nice and typical of the brand, sans the items geared to two HBCUs ( Spellman and Howard ) and the people in the ad are of all different ages.

No twerking, no obese,nearly naked women, no wigs/weaves/tats/piercings/bonnets/dorags and it shows intact families of three generations!

I started watching many ( over 60 different ones ) black CONSERVATIVE content creators during the primaries and the election. And I still do watch quite a few of them. That's how I know about this.

15 posted on 08/04/2025 3:15:44 PM PDT by nopardons
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To: Mi-kha-el

And “Herself” also introduced the Warlock DeLuxe, George Soros, lavishing praise in some demonic Elitist confab.
I detest them all…


16 posted on 08/04/2025 3:19:40 PM PDT by Shady (Where did the 18% of GDP PLUS $37 TRILLION DOLLARS of OUR MONEY, Go?)
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To: CFW

The left can go into their outrage mode over such absurd things.

She’s in an ad for jeans, and there is mention of her genes. Jeans and genes. So we have a play on words.

Because of this, there is outrage on the left.

Unbelievable.....


17 posted on 08/04/2025 3:33:23 PM PDT by Dilbert San Diego
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To: CFW
Icing on the cake? Sydney Sweeney's a Republican...

18 posted on 08/04/2025 3:42:08 PM PDT by GOPJ (A failing of honorable people to understanding how dangerous it is to trust the dishonorable Sowell)
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To: CFW

Just dam

https://substack.com/@richliebman/note/c-141714377


19 posted on 08/04/2025 3:59:39 PM PDT by combat_boots
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To: nopardons

“I started watching many ( over 60 different ones ) black CONSERVATIVE content creators during the primaries and the election.”


I did as well. There are several good ones.


20 posted on 08/04/2025 4:04:14 PM PDT by CFW
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