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Democrats Throw Money at a Problem: Countering G.O.P. Clout Online
The New York Times ^ | May 20, 2025 Updated 10:45 a.m. ET | Theodore Schleifer

Posted on 05/20/2025 10:19:50 AM PDT by E. Pluribus Unum

At private gatherings, strategists and donors are swapping ideas to help the party capture the digital mojo that helped President Trump win. Yes, there’s a price tag.

Six months after the Democratic Party’s crushing 2024 defeat, the party’s megadonors are being inundated with overtures to spend tens of millions of dollars to develop an army of left-leaning online influencers.

At donor retreats and in pitch documents seen by The New York Times, liberal strategists are pushing the party’s rich backers to reopen their wallets for a cavalcade of projects to help Democrats, as the cliché now goes, “find the next Joe Rogan.” The proposals, the scope of which has not been previously reported, are meant to energize glum donors and persuade them that they can compete culturally with President Trump — if only they can throw enough money at the problem.

Democrats widely believe they must grow more creative in stoking online enthusiasm for their candidates, particularly in less outwardly political forms of media like sports or lifestyle podcasts. Many now take it as gospel that Mr. Trump’s victory last year came in part because he cultivated an ecosystem of supporters on YouTube, TikTok and podcasts, in addition to the many Trump-friendly hosts on Fox News.

The quiet effort amounts to an audacious — skeptics might say desperate — bet that Democrats can buy more cultural relevance online, despite the fact that casually right-leaning touchstones like Mr. Rogan’s podcast were not built by political donors and did not rise overnight.

Wealthy donors tend to move in packs, and some jaded liberals worry that the excitement could cause money to flow into projects that are not fully fleshed out. They argue that the latest pitches on the left are coming from operatives who are hungry to meet donors’ demand for...

(Excerpt) Read more at nytimes.com ...


TOPICS: Crime/Corruption; Government; Politics/Elections
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1 posted on 05/20/2025 10:19:50 AM PDT by E. Pluribus Unum
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To: E. Pluribus Unum

Most of that loot started with a taxpayer shake down. With Elon triming it the Thieves in the District of Corruption are sceaming to make up for that loss. So far going even deeper into debt is their solution.


2 posted on 05/20/2025 10:26:03 AM PDT by Nateman (Democrats did not strive for fraud friendly voting merely to continue honest elections.)
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To: E. Pluribus Unum

Two observations.

First, in the last generation of telecommunication, the Left did everything it could to create the Leftist Limbaugh. It failed. That was because Limbaugh spoke truth to Leftism, while the only way to speak truth to MAGA is to agree with it.

Second, there are already enough leftist and left-leaning social media influencers, and they reach the leftist and left-leaning minority of America already. They are not able to expand their market because to do so would require a message that is pro-American and pro-small-r-republican, which would mean changing their message, something they cannot do.


3 posted on 05/20/2025 10:26:29 AM PDT by chajin ("There is no other name under heaven given among people by which we must be saved." Acts 4:12)
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To: E. Pluribus Unum

That “NOTUS” reporter Trump called out this morning presumably represents part of that: A new news outlet started and run by the last president of the CIA-corrupt Riggs Bank.


4 posted on 05/20/2025 10:27:42 AM PDT by 9YearLurker
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To: E. Pluribus Unum

They must grow more creative at stoking enthusiasm for their candidates?

Poorly put. Really they must get more creative at pushing their fantasies and lies, because that’s all they have.


5 posted on 05/20/2025 10:39:35 AM PDT by Migraine
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To: E. Pluribus Unum
A Trump Republican? Need a little something to boost the blood pressure?

The short, comprehensive & common sense-spot-on commentary at the link below should do it!

HINT: For decades, the GLOBALIST run corporations have been setting us up for THE NEW WORLD ORDER! They hate Trump because he's on to them!

IF YOU CARE, SHARE!

https://imprimis.hillsdale.edu/new-thinking-needed-on-national-defense/

6 posted on 05/20/2025 10:51:02 AM PDT by Dick Bachert
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To: Dick Bachert

Alex Jones has been a voice crying in the wilderness about the globalist totaltarian depopulation agenda for 31 years.


7 posted on 05/20/2025 10:53:46 AM PDT by E. Pluribus Unum (Democrats are the Party of anger, hate and violence.)
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To: E. Pluribus Unum

At some point, these mega donors are going to stop pissing money away on a lost cause...


8 posted on 05/20/2025 11:12:16 AM PDT by packrat35 (Pureblood! No clot shot for me!)
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To: E. Pluribus Unum

I have just seen a huge billboard targeting congressman Ciscomani.
It was like 50 miles outside his district and it was very obvious lie!
But Ciscomani is one of the few targeted Republican congressmen, representing marginable district.
Since the elections are still far away, it is obvious, that Dems have a lot more money, than talent!


9 posted on 05/20/2025 11:47:17 AM PDT by AZJeep (sane )
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To: chajin

My first thought was Air America.


10 posted on 05/20/2025 11:48:37 AM PDT by AloneInMass (You'd think there would be more similarity between "chain letter" and "chain mail".)
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To: E. Pluribus Unum

Democrats don’t throw money at a problem for free or votes it’s all about the fee in return.

D.C. has many democrat millionaires for a reason.

Lobbyists wink


11 posted on 05/20/2025 1:14:43 PM PDT by Vaduz
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