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The Washington Post Has Officially Lost 90 Percent of Its Readership
RedState ^ | 1/13/2025 | Brandon Morse

Posted on 01/14/2025 1:43:38 PM PST by Signalman

The Washington Post is dying, like Democracy does in darkness.

Cringe-worthy slogans aside, the Washington Post's downfall is well deserved as the rag has become an ultra-biased outlet that not only proved itself to be an unreliable social narrator but proved that the ideology that it supported is an absolute failure.

So it's not a surprise that over the course of the years, its audience has more or less completely abandoned it, leaving it a shadow of its former self, a Goliath in the news industry.

According to Semafor.com, WaPo has bled out its traffic, and that bleed was heavy. From 2021, it's lost 90 percent of its daily users:

Over the last four years, web traffic has cratered. According to internal data shared with Semafor in recent weeks, the Post’s regular daily traffic last year sunk to less than a quarter of what it was at its peak in January 2021. That month, the Post briefly reached a high of around 22.5 million daily active users following the attack. But by the middle of 2024, its daily users hovered around 2.5-3 million daily users.

Last year, Washington City Paper noted that the Post had stopped publicly disclosing its traffic numbers in press releases, after a 60% decline in monthly traffic. On Friday, The Wall Street Journal reported that the Post’s revenue fell from $190 million in 2023 to $174 million last year.

The Washington Post has had to face several misfortunes over the course of the last few years. The Post was on the losing side of several fights, both externally and internally, and continues to use losing strategies despite it being clear that it's hurting the organization.

For instance, the social mood of the nation is definitely pro-Trump, with a call to reduce the size and scope of government and clean up the corruption, yet the Post continues doing things to stand in the way of Trump's goals, such as attempting to find ways to trip up Trump's cabinet picks.

The Washington Post did make the correct move of not endorsing Kamala Harris for president during the 2024 election, however, this caused internal strife, which is also something that's plagued the paper for some time now. A former cartoonist for the post, Ann Telnaes, created a political toon featuring Jeff Bezos, the owner of the Post, presenting a bag of money to a statue of Donald Trump. WaPo spiked the toon, causing Telnaes to quit, but not without applause from Jen Rubin, who has apparently resigned as well, according to reports circulating on Monday.

The paper is reportedly now trying to move toward the center and away from its hard leftism, which is likely to upset even more staff at the paper, however, more leftists leaving may not be the worst thing for it.

The Washington Post is probably going to have to radically alter itself to not only catch up to the modern era of conveying news, but it will have to abandon its ideological rigidity, which is probably easier said than done.

Even if the paper does manage to pull itself out of its leftist grave, winning America back over is going to be difficult. Not just because of the ire it's cultivated for itself with the American people for its years of biased reporting and elitism, but because the landscape for obtaining and hearing news is changing so dramatically. WaPo will have to become innovative in order to stay afloat.

Otherwise, it may fade into the background, and few people will miss it.

(Author's Note: Edited post-publication to reflect updates)


TOPICS: Business/Economy; Front Page News; Government; Politics/Elections
KEYWORDS: redstate; wapo; washingtonpost
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1 posted on 01/14/2025 1:43:38 PM PST by Signalman
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To: Signalman

how careless of them to lose 90% of their readers...readers must have cutback on their fiction reading.


2 posted on 01/14/2025 1:47:53 PM PST by RetiredTexasVet (We used to be a Republic, we are now a Fascist Klepto-Thugocracy. until Jan 20, 2025)
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To: Signalman

The other 10% is reporters/talk hosts that keep them around for the laugh factor.


3 posted on 01/14/2025 1:48:16 PM PST by cableguymn (They don't want peace they want skeletons )
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To: Signalman
the Post had stopped publicly disclosing its traffic numbers in press releases,

But I thought they said Democracy Dies in Darkness?

I wonder how many pro-Trump stories, fact sheets and statements have been deleted by the Post over the years.

4 posted on 01/14/2025 1:48:27 PM PST by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls. )
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To: Signalman
The Washington Post is dying, like Democracy does in darkness.

Democracy dies with Democrats.

5 posted on 01/14/2025 1:50:07 PM PST by E. Pluribus Unum (The worst thing about censorship is █████ ██ ████ ████ ████ █ ███████ ████. FJB.)
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To: Signalman

It is a dinosaur in a tarpit, slowly sinking.

Someone may put it out of its misery, or consume it an emerge an different creature.


6 posted on 01/14/2025 1:50:15 PM PST by marktwain
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To: RetiredTexasVet

The elderly don’t even read the obituaries anymore.Nursing Homes get a single copy for the entire building to read in the lobby.


7 posted on 01/14/2025 1:51:27 PM PST by cnsmom
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To: frank ballenger

Perhaps the sort of “Democracy” that the WaPo advocates SHOULD die, whether in darkness or when it is exposed to light.


8 posted on 01/14/2025 1:52:19 PM PST by alloysteel (This is yet another test. There are no right or wrong answers, only the correct response for you.)
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To: E. Pluribus Unum

They should print their obituary.


9 posted on 01/14/2025 1:52:41 PM PST by cnsmom
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To: Signalman; All

The Washington Post has done incredible work in keeping American Citizens in the dark.


10 posted on 01/14/2025 1:54:29 PM PST by marktwain
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To: Signalman

Composting


11 posted on 01/14/2025 1:55:31 PM PST by RckyRaCoCo (Time to throw them out of the Temple...again)
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To: Signalman

The hard paywall probably had more to do with the readership drop.

I lived in northern Virginia in the mid-eighties. Even then the Post was known to be hard left. I saw bumper stickers reading “I Don’t Believe the Post”.

The local readership doesn’t share the country’s mood of course. It is not like the Washington Times is booming.


12 posted on 01/14/2025 1:57:55 PM PST by Dr. Sivana ("Whatsoever he shall say to you, do ye." (John 2:5))
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To: Signalman
According to Semafor.com, WaPo has bled out its traffic, and that bleed was heavy. From 2021, it's lost 90 percent of its daily users:

Wow. I think the best format for them was to follow the Daily Mail.

And do actual reporting.

They'll attract viewers that way.

The Daily Mail's website had more than 218 million unique visitors per month in 2020.

13 posted on 01/14/2025 1:58:09 PM PST by MinorityRepublican
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To: RetiredTexasVet

Good one. The old NY Herald Tribune had three writers who were friends and each claimed they could leave the newspaper and make it in writing on their own. They finally took the dare and left.

Charles Portis wrote True Grit made into the John Wayne movie.

Jimmy Breslin wrote Can’t Anybody Here Play This Game? about the NY Mets and the Mafia comedy The Gang That Couldn’t Shoot Straight (movie with Jerry Orbach, Leigh Taylor-Young and Robert De Niro).

And Tom Wolfe who wrote many nonfiction books and novels including The Right Stuff and the Bonfire of the Vanities ( movie with Tom Hanks and Bruce Willis).


14 posted on 01/14/2025 1:58:13 PM PST by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls. )
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To: Signalman
The leftist-rabid Washington Compost needs to be put to sleep.
15 posted on 01/14/2025 1:58:47 PM PST by Carl Vehse (Make Austin Texas Again!)
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To: Signalman

Shut ‘er down!


16 posted on 01/14/2025 2:00:06 PM PST by VTenigma (Conspiracy theory is the new "spoiler alert")
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To: RetiredTexasVet

I would say the Post is just about as successful as Blue Origin. We’ll find out in a few days.


17 posted on 01/14/2025 2:01:05 PM PST by ImJustAnotherOkie
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To: Signalman

“The Washington Post Has Officially Lost 90 Percent of Its Readership.”

Hahahahahahahahahahahahahahaha. (Catch breath) Hahahahahahahahahahahahahahaha. (Catch breath)
Hahahahahahahahahahahahahahaha. (Catch breath) Hahahahahahahahahahahahahahaha. (Catch breath)
Hahahahahahahahahahahahahahaha. (Catch breath) Hahahahahahahahahahahahahahaha. (Catch breath)


18 posted on 01/14/2025 2:02:27 PM PST by Belteshazzar
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To: Signalman

It looks suspiciously like the subscribers weren’t real but were “bot” accounts, only there to pump up the numbers, including for advertising dollars.


19 posted on 01/14/2025 2:02:48 PM PST by T.B. Yoits
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To: Signalman

To read this article please type in an ad subject category (that matches one we have under contract):

Portugal

Loading...

Big Paper History Cookie:

kitchen remodel, bath remodel, roach killer, Lisbon, tomatoes, Portugal


20 posted on 01/14/2025 2:03:55 PM PST by Brian Griffin
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