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InfoWars’ victims and enemies consider buying it
Semafor ^ | September 30, 2024 | Max Tani

Posted on 10/01/2024 4:20:34 AM PDT by Red Badger

The Scoop

Some of the subjects of Alex Jones’ darkest and wildest conspiracy theories could end up taking over his iconic, unhinged InfoWars brand in less than two months.

Over the past several years, courts in Connecticut and Texas have ruled that the face of the far-right network must pay the families of victims of the 2012 shooting in Sandy Hook nearly $1.5 billion in damages for repeatedly claiming falsely on his show that the shooting never happened. On Tuesday, a Houston judge ruled that a bankruptcy trustee could begin to liquidate and put up for auction Free Speech Systems, Jones’ media company and the parent of InfoWars.

The open auction has sparked some serious behind-the-scenes interest among liberal groups and some nonprofit organizations dedicated to fighting misinformation, who see it as an opportunity to transform an infamous source of online hatred, conspiracies, and oddities into something quite different.

Angelo Carusone, the president of the left-leaning conservative media watchdog group Media Matters for America, confirmed that the organization would explore bidding on InfoWars.

“We are diligently considering this acquisition,” he said in an email.

Carusone said that in addition to taking control of the brand’s eponymous digital channels, he was equally interested in what InfoWars hasn’t published, and wondered if the archives could contain some interesting revelations.

“As we saw with the Tucker tapes, the archives could contain unbroadcasted material that ends up having real news value — not schadenfreude — but actually useful information,” he said.

Other left-leaning media players closer to home also see an opportunity.

Jeff Rotkoff, the publisher of the new Texas-focused digital publication The Barbed Wire, told Semafor that although he isn’t currently in a position to buy the Austin-based company outright, he was having conversations with people in his network and was seriously considering how the site could partner with other interests or publishers to get in on the bidding. In a brief telephone conversation this week, Rotkoff, who is also the Texas state director of Democratic-aligned super PAC Forward Majority, said that he remembers being baffled while watching Jones on local television decades ago when he was in college in Texas.

“We started The Barbed Wire in part to disrupt the constant stream of conspiracies and disinformation from people like Alex Jones and Joe Rogan, and it would be a step towards justice to use the InfoWars brand to undo some of the damage they’ve caused,” Rotkoff said.

A third current executive at a left-leaning media company said they’d looked into it this week, and an adviser to several progressive nonprofit news organizations said they are speaking with big donors about placing a bid or launching a crowdfunding campaign.

Several misinformation-focused news executives who were previously unaware of the InfoWars auction before Semafor reached out expressed interest in acquiring some of its assets or buying it outright.

The bidding process has also caught the attention of some less conventional figures on the left. In a post on X earlier this week, Brian Krassenstein, who along with his twin brother became famous for his viral anti-Trump tweets, said that he would “call it MissInfoWars and rehire Alex Jones, but make him dress up as ‘Alexa Jones’ and tell fairy tales.”

When Semafor asked him if he was serious about submitting a bid, he initially said his post was a joke. He later followed up with an amended response.

“We are actually considering bidding but I can’t imagine actually winning it as I’m sure it will surpass our budget,” he said. “Maybe we will get lucky.”

Know More

Even if some on the left want to make a serious run at buying InfoWars, they’ll likely have to overcome efforts by Jones himself to maintain control of his site.

One person familiar with the bidding process said that they expect Jones to find an outside funder who will outbid the competition, take control of the site at auction, and install Jones as head of the property. This wouldn’t be surprising to some of the people involved in the Sandy Hook case: As one of the lawsuits against Jones moved forward, the families had considered negotiating to let Jones keep InfoWars as a way to generate money to pay off the massive damages he owes.

Jones is openly looking for a benefactor. In recent days, Jones publicly implored Elon Musk to buy InfoWars; one of the billionaire’s first acts as Twitter owner was to revoke the site’s ban on Jones’ account.

Some of the bidding is already happening under seal. On Thursday, the court-appointed trustee updated its bid submission portal, which requires potential bidders to sign a nondisclosure agreement in order to see additional materials.

Currently, bidders can buy InfoWars as a package or for parts, including its social media handles, email lists, and equipment. The auctioneer said it will allow “any party to participate and purchase the assets regardless of intended asset usage, provided only that the parties comply with the terms of sale and meet the qualification requirements, including provision of proof of financial capacity to close.”

Jones’ intellectual property has reportedly already attracted several potential bidders, though it is not up for sale yet.

Chris Mattei, an attorney representing some of the victims’ families, declined to comment on who the potential bidders were, or if the families had specific qualifications they were hoping to see in a buyer.

InfoWars did not return a request for comment.

Max’s view

Ultimately, Jones probably wants the site he built and poured years of deranged effort into more than anyone willing to outbid whoever he convinces to help him. But the possibility that InfoWars could be turned over to an owner antithetical to his views is a fascinating hypothetical.

As I spoke with media executives and people in the nonprofit anti-disinformation space this week, it became clear that there are a lot of interesting ideas for what one could do with InfoWars, if one found the money to win the auction.

The new owner could sit on the URL and accounts with a tribute to the victims and warnings about conspiracies. It could become a fact-checking site; new staff could go through the archive and correct the misinformation that Jones spread, helping to halt the spread of false info when people chasing conspiracy theories land on InfoWars. A new owner could keep the site visually similar and subtly change the content, with the idea of potentially persuading anyone who may not have been paying attention to come back to reality. With thousands of hours of tape, someone could even use Jones’ videos to generate an AI clone of his likeness that offers rebuttals to his own conspiracy theories.

Plenty of questions remain. Would a new owner continue to host some of Jones’ embarrassing, insane oddities, like his claim that the government was “putting chemicals in the water that turn the friggin’ frogs gay.” Or would they consider that to be a part of the same toxic stew that pronounced Jones’ lies about Sandy Hook? How would a new owner navigate the seemingly conflicting interests of some of the victims’ families?

It’s unlikely that changing InfoWars will significantly impact the spread of disinformation and politically motivated smears. The fragmentation of media and the public’s interest in outlandish conspiracy theories has allowed Jones to maintain a level of relevance despite significant legal blows and deplatforming by major technology companies.

“The bigger issue here is what this means for our media and information environment as selling InfoWars won’t end the misinformation that Jones has platformed,” Charles Salter, president and CEO of the nonprofit News Literacy Project, told Semafor. “But it is gratifying to see some accountability.”

Still, even if it ends up in the hands of liberal opponents, Jones can rest easy knowing that at least one of his arch nemeses won’t be bidding. Semafor reached out to billionaire George Soros’ Open Society Foundations, which has recently invested in for- and nonprofit media, to see if it was interested or heard of anyone who might be.

“I haven’t,” a spokesperson replied.


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Politics/Elections
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1 posted on 10/01/2024 4:20:34 AM PDT by Red Badger
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To: Red Badger

What would it be worth without Alex Jones?


2 posted on 10/01/2024 4:27:54 AM PDT by ArcadeQuarters (You can't remove RINOs by voting for them!)
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To: Red Badger

Jones knows this has been the scheme of his enemies all along to silence his voice. It’s just pure Fascism going on. For God’s sake they sued the pants off him a while back. He will never sell his creation, does anyone doubt me.


3 posted on 10/01/2024 4:29:34 AM PDT by iontheball
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To: ArcadeQuarters

“What would it be worth without Alex Jones?”

What I heard a few days ago was that investors/friends of Jones were considering buying it, and then hiring Jones to run it and continue as the talent.


4 posted on 10/01/2024 4:34:41 AM PDT by MayflowerMadam (I'm voting for the convicted felon with the pierced ear. )
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To: MayflowerMadam

Would be fun to go to the auction just to raise the bid a few times.


5 posted on 10/01/2024 4:50:08 AM PDT by z3n (Kakistocracy)
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To: ArcadeQuarters

Hey, when the opposition is about to step on a land mine you never bring it to their attention right? 🤫


6 posted on 10/01/2024 4:58:02 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: Red Badger

Jones himself is the product. All else will drop towards zero value with him out of the equation.


7 posted on 10/01/2024 4:58:54 AM PDT by The Duke (Not without incident)
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To: Red Badger

$1.5 BILLION for simple emotional distress is so wildly in violation of the Eighth Amendment that the case should be appealed to the Supreme Court.

https://constitution.congress.gov/browse/essay/amdt8-3/ALDE_00000962/


8 posted on 10/01/2024 5:09:28 AM PDT by SauronOfMordor (Either you will rule. Or you will be ruled. There is no other choice.)
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To: Red Badger

This should never happen in America. They came for Alex Jones, and I said nothing!


9 posted on 10/01/2024 5:09:44 AM PDT by imabadboy99
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To: The Duke

Much like James O’Keefe and Project Veritas. Unscrupulous employees and board members managed to push him out of that, it went to hell immediately, he starting up OMG, O’Keefe Media Group, and it seems to be running strongly.


10 posted on 10/01/2024 5:11:49 AM PDT by FreedomPoster (Islam delenda est)
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To: Red Badger

“ must pay the families of victims of the 2012 shooting in Sandy Hook nearly $1.5 billion in damages”

That is BS. A ridiculous award. Look at the left gloat.


11 posted on 10/01/2024 5:28:53 AM PDT by bk1000 (Banned from Breitbart)
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To: Red Badger

Another successful business destroyed by liberal courts that have no respect for free speech.


12 posted on 10/01/2024 5:50:02 AM PDT by Red6
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To: ArcadeQuarters

Lol…as if they think all the subscribers of InfoWars will stay with a leftist platform

We already have the entire msm for that, thank you


13 posted on 10/01/2024 5:55:01 AM PDT by silverleaf (“Inside Every Progressive Is A Totalitarian Screaming To Get Out” —David Horowitz)
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To: SauronOfMordor

Everything is wrong with this.

But there are many (even self professed conservatives) who have very strong “feelings” about this and will push aside the principal and right of free speech.

The same mentality that would ban guns and crap over the second amendment.

The same mentality that would crap on the right to privacy.

The same mentality that would crap on due process.

***This nation has a serious problem where people on both sides of the political spectrum really no longer believe in basic Constitutional rights.***

The republic has been replaced by an technocracy and where some perceived sense of security or peoples feelings supersede Constitutional rights.


14 posted on 10/01/2024 5:57:17 AM PDT by Red6
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To: iontheball

If he doesn’t, the bankruptcy court will.


15 posted on 10/01/2024 6:59:57 AM PDT by Coronal
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To: Red Badger

Soros will buy it if he is allowed.


16 posted on 10/01/2024 7:58:00 AM PDT by Revel
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To: Red Badger

How can this be happening when the appeals process is still ongoing.?

Jones was denied his 7A right to a jury trial.


17 posted on 10/01/2024 10:22:34 AM PDT by Diversity Is Our Weakness
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