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Jack Daniel's parent company scrapping DEI goals, will tie incentives to 'performance'
ktul ^

Posted on 08/22/2024 2:03:49 PM PDT by LouAvul

WASHINGTON (TND) — The parent company of Jack Daniel’s on Wednesday announced it is ending its diversity, equity and inclusion (DEI) goals.

Executives of the Brown-Forman Corporation wrote to employees in an email shared on social media Wednesday that the company is changing its diversity and inclusion strategy to account for a shift in the U.S.’ “legal and external landscape.”

“With these new dynamics at play, we must adjust our work to ensure it continues to drive business results while appropriately recognizing the current environment in which we find ourselves,” Brown-Forman's Executive Leadership team said.

The company noted it will end goals to have diversity in its workforce and to deal with suppliers with diverse personnel. It will also begin making sure its training programs align with the new DEI strategy, the executives said.

Brown-Forman added that it will make sure executive incentives and employee goals are tied to “business performance," as well as stop participating in the Human Rights Campaign’s Corporate Equality Index. The report measures policies, practices and benefits affecting employees of the LGBTQ+ community.

We know it will not be easy to navigate the road ahead, but please know our deep belief in, and respect for, each of you remains constant,” the company wrote.

Robby Starbuck, an anti-DEI activist who posted three screenshots of the email on X, took credit for Brown-Forman's changes. A spokesperson for the company told The National Desk (TND) the three images Starbuck shared “appear to be the email.”

“The next company we were set to expose was @JackDaniels_US,” Starbuck wrote. “They must have been tipped off by us going through employee LinkedIn pages.”

We’re now forcing multi-billion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose," he added.

The activist has also taken credit for changes in other companies’ DEI policies. On Monday, he celebrated Harley-Davidson's announcement it was ending hiring quotas and spending goals for suppliers with a diverse workforce.


TOPICS: Business/Economy; Culture/Society; Front Page News; Government; News/Current Events; Politics/Elections
KEYWORDS: dei; gowokegobroke; jackdaniels
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To: LouAvul

Alcohol kills brain cells, but only the weak ones. I’m getting smarter every day!

DEI kills......well....Common Sense, Initiative, Business, and just about everything else it touches.


21 posted on 08/22/2024 3:27:51 PM PDT by Ronaldus Magnus III (Do, or do not, there is no try)
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To: LouAvul

Brought to you by Eric Holder and his SF law firm.
Anyone want to bet he leaves the firm in 2025?


22 posted on 08/22/2024 3:31:56 PM PDT by Zathras
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To: LouAvul

You mean, until now they were?! A distillery using DEI. You’re talking explosions and customers getting poisoned! How did they dodge that? Back stock?


23 posted on 08/22/2024 3:38:43 PM PDT by Eleutheria5 (Every Goliath has his David. Child in need of a CGM system. https://gofund.me/6452dbf1. )
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To: Fledermaus

Now they’ll give you monkey pox.


24 posted on 08/22/2024 3:40:54 PM PDT by Repeat Offender (While the wicked stand confounded, call me with Thy saints surrounded.)
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To: LouAvul

If you have to say you’re going to switch to merit then you probably won’t really switch. Anyone stupid enough to go to DEI in the first place is unlikely to be bright enough to learn.


25 posted on 08/22/2024 3:56:56 PM PDT by TalBlack (I We have a Christian duty and a patriotic duty. God help us.)
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To: All

jack Daniels is a mediocre liquor. I prefer Evan Williams any day. Better flavor and price.


26 posted on 08/22/2024 4:59:20 PM PDT by BipolarBob (Three conspiracy theorists walk into the bar . . . . same time . . coincidence? I think not.)
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To: LouAvul

making sure its training programs align with the new DEI strategy, the executives said.


Out with the old and in with the new.

They are liars


27 posted on 08/22/2024 7:30:15 PM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: LouAvul

They must be drunk or something.....


28 posted on 08/22/2024 7:59:09 PM PDT by centermass_socrates (Thank you Grandpa for your WW2 sacrifices I'm sorry the liberals are trying to nullify them.)
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To: Fledermaus

As a side note, I visited the Jack Daniels distillary back in June. I asked about Frank Sinatra and was told they periodically come out with a limited Sinatra signature blend but it gets sold out quickly.


29 posted on 08/22/2024 11:28:04 PM PDT by 7thson (I've got a seat at the big conference table! I'm gonna paint my logo on it!)
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To: LouAvul

Any company that has DEI must be drinking lots of Jack Daniels whiskey.


30 posted on 08/23/2024 8:44:58 AM PDT by minnesota_bound (Need more money to buy everything now)
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To: LouAvul
It will also begin making sure its training programs align with the new DEI strategy, the executives said.

The new DEI strategy will be to hide DEI.

31 posted on 08/23/2024 10:52:34 AM PDT by Rightwing Conspiratr1 (homonews)
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To: LouAvul
Probably more accurate to say "Jack Daniel's parent company scrapping public DEI goals ..."
32 posted on 08/23/2024 11:56:05 AM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: LouAvul

I’ve always appreciated a shot of good Jack.


33 posted on 08/23/2024 2:44:46 PM PDT by FormerFRLurker ("Those who can make you believe absurdities can make you commit atrocities"-Voltaire)
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