Posted on 08/22/2024 2:03:49 PM PDT by LouAvul
WASHINGTON (TND) — The parent company of Jack Daniel’s on Wednesday announced it is ending its diversity, equity and inclusion (DEI) goals.
Executives of the Brown-Forman Corporation wrote to employees in an email shared on social media Wednesday that the company is changing its diversity and inclusion strategy to account for a shift in the U.S.’ “legal and external landscape.”
“With these new dynamics at play, we must adjust our work to ensure it continues to drive business results while appropriately recognizing the current environment in which we find ourselves,” Brown-Forman's Executive Leadership team said.
The company noted it will end goals to have diversity in its workforce and to deal with suppliers with diverse personnel. It will also begin making sure its training programs align with the new DEI strategy, the executives said.
Brown-Forman added that it will make sure executive incentives and employee goals are tied to “business performance," as well as stop participating in the Human Rights Campaign’s Corporate Equality Index. The report measures policies, practices and benefits affecting employees of the LGBTQ+ community.
We know it will not be easy to navigate the road ahead, but please know our deep belief in, and respect for, each of you remains constant,” the company wrote.
Robby Starbuck, an anti-DEI activist who posted three screenshots of the email on X, took credit for Brown-Forman's changes. A spokesperson for the company told The National Desk (TND) the three images Starbuck shared “appear to be the email.”
“The next company we were set to expose was @JackDaniels_US,” Starbuck wrote. “They must have been tipped off by us going through employee LinkedIn pages.”
We’re now forcing multi-billion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose," he added.
The activist has also taken credit for changes in other companies’ DEI policies. On Monday, he celebrated Harley-Davidson's announcement it was ending hiring quotas and spending goals for suppliers with a diverse workforce.
Alcohol kills brain cells, but only the weak ones. I’m getting smarter every day!
DEI kills......well....Common Sense, Initiative, Business, and just about everything else it touches.
Brought to you by Eric Holder and his SF law firm.
Anyone want to bet he leaves the firm in 2025?
You mean, until now they were?! A distillery using DEI. You’re talking explosions and customers getting poisoned! How did they dodge that? Back stock?
Now they’ll give you monkey pox.
If you have to say you’re going to switch to merit then you probably won’t really switch. Anyone stupid enough to go to DEI in the first place is unlikely to be bright enough to learn.
jack Daniels is a mediocre liquor. I prefer Evan Williams any day. Better flavor and price.
making sure its training programs align with the new DEI strategy, the executives said.
They are liars
They must be drunk or something.....
As a side note, I visited the Jack Daniels distillary back in June. I asked about Frank Sinatra and was told they periodically come out with a limited Sinatra signature blend but it gets sold out quickly.
Any company that has DEI must be drinking lots of Jack Daniels whiskey.
The new DEI strategy will be to hide DEI.
I’ve always appreciated a shot of good Jack.
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