In an era of U.S. elections where ballots — not voters — are the favored currency, nonprofit voter registration has become instrumental in determining which candidate comes out on top at the ballot box.
While conservatives have largely failed to recognize the necessity of such operations in driving Republican voter turnout, leftists haven’t. Unlike their opponents, Democrats have amassed a well-funded machine that’s accumulated their party massive electoral wins in recent cycles, even as the head of their party remains widely unpopular among the American electorate.
Central to Democrats’ efforts is the Voter Participation Center (VPC), a left-wing nonprofit that, despite claiming to be “nonpartisan,” aims to create a “New American Majority” by facilitating “registration of numerous Democratic-leaning voting populations” such as “unmarried women, [racial] minorities and millennials,” according to InfluenceWatch.
Originally known as Women’s Voices Women Vote prior to 2011, VPC was founded by Page Gardner, a prominent Democrat political operative connected to the Kennedy family, with help from John Podesta, the chair of Hillary Clinton’s 2016 presidential campaign. Today, the group is run by Tom Lopach, a Democrat operative and head of the Center for Voter Information (CVI), VPC’s “sister” organization that helps it conduct partisan get-out-the-vote operations.
A 2023 Restoration of America report shows just how influential VPC and CVI’s voter outreach has been in recent elections. During the 2020 contest, for example, the groups’ registration-by-mail campaign purportedly produced an additional 272,443 votes, most of which came from battleground states such as Arizona, Pennsylvania, and Michigan. Those figures are higher than the vote totals VPC claimed it netted during the 2016 and 2018 election cycles.
But VPC isn’t your typical GOTV nonprofit. A closer look at the group’s operations reveals how it uses voter data harvested through its registration efforts to enhance the left’s election machine.
How VPC Operates
VPC’s primary method of registering its “New American Majority” is through the use of mailers it sends to prospective electors.
After accumulating “commercial and public data to identify people who are eligible to vote but who need to register,” the group sends registration forms to households it believes are occupied by these eligible voters. A Tennessee registration form sent to a state resident and provided to The Federalist shows how VPC pre-populates information about the individual on these forms, such as their address.
The form also comes with a pre-paid postage envelope that includes the recipient’s return address already filled out. The envelope is addressed to the local county election office.
Communication records obtained by The Federalist show how VPC notifies state election offices about its plans to disburse these materials to prospective voters prior to doing so.
On Dec. 15, 2023, for example, VPC Deputy Director of Partnerships and Outreach Sarah Mitchell sent an email notifying Virginia Elections Commissioner Susan Beals and members of the commonwealth’s elections department of VPC’s plans to mail voter registration forms to prospective voters on March 21. Mitchell claimed the March mailings would be the “first of three large scale voter registration mailings” the group plans to send to Virginians in 2024 and sent to “people who are turning 18 and newly eligible to register to vote, people who have moved between counties or into your state and according to our records need to update their registration, and addresses where our records show unregistered voters likely live.”
Mitchell sent a follow-up email on March 7, notifying the aforementioned officials that VPC’s second batch of voter registration mailers would be distributed to residents around June 28.
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Speaking with The Federalist, Ned Jones, director of the Citizens Election Research Center of the Election Integrity Network, explained that sending multiple mailings to potential voters appears to be a strategy that allows VPC to narrow down its list of which voters it should direct its GOTV efforts toward as Election Day nears.
It seems to be their attempt to “get a feel for who’s going to vote and who might not,” Jones said. “It’s really complex.”
VPC’s multiple mailings in Virginia match a strategy the group has deployed in other states, according to Jones.
Voter Data Collection
Encouraging voters to mail their voter registration applications to their local election office is just one aspect of VPC’s strategy, however. The group also provides prospective electors with an option to register through its online portal.
Included in VPC’s mailings is a paper with a QR code that individuals can scan with their phones. After clicking on the link, users are taken to an online registration portal operated by VPC and Rock the Vote (RTV), “a left-progressive-aligned organization … whose stated mission is to engage and ‘build the political power of young people,'” according to InfluenceWatch.
Users are required to enter their email address and zip code before proceeding. Upon continuing through the process, these users are required to provide personal information, such as their full name, address, and date of birth. They’re also asked to answer a series of questions, such as “Is this your first time registering to vote?” and “Why are you registering to vote?”
In a March 5 email to Beals and Virginia’s election officials, Mitchell claimed that including a QR code on its mailings has “resulted in a roughly 20% shift from recipients returning [VPC’s] mail applications to instead filling out online voter registration applications.” She separately contended in an email sent to these same officials two days later that “close to 50% of the young people who received [VPC’s] mail chose to register [online].”
What’s most alarming, however, is that registering through the VPC-RTV portal allows these groups to acquire voters’ personal data and share it with other third parties. Located at the bottom of the registration page is RTV’s privacy policy, which stipulates that it may share an individual’s “personal information” with “partners and organizations with principles and missions that overlap with those of RTV,” “affiliates and companies with whom [RTV] share[s] common ownership,” and other listed third parties.
Data classified as “personal” by RTV includes an individual’s identifiers (name, address, Social Security number), demographic information (race, sex, marital status), professional information (employer), internet activity information (IP address, language preferences, device ID), and non-precise geolocation information (“geolocation derived from [a user’s] IP address”).
The amount of information collected by RTV is dependent on how a user interacts with its online services, according to the privacy policy.
RTV does, however, allow users to “opt out” of “supporter list exchanges.” (That’s when RTV shares users’ identifier information with “named partners and other organizations with principles and/or missions that overlap with those of RTV”).
Neither VPC nor RTV responded to The Federalist’s request for comment on what specific third parties they share personal voter data acquired through the voter registration portal with. Nor did either group respond when pressed on how long they have been collaborating on voter registration activities.
Growing Concerns
VPC’s antics have drawn attention from prominent GOP election officials.
Alabama, Louisiana, and Mississippi’s secretaries of state have issued press releases in recent months warning voters that VPC’s mailers are not official correspondence from their respective offices. Alabama Secretary of State Allen West went a step further by “officially discourag[ing]” the “targeted” mailings, which he said represents “partisan interference by out-of-state, third-party organizations [that] is unnecessary, confusing, and counterproductive.”
Concerns about VPC’s partisanship are not new. Last week, the Capital Research Center’s Parker Thayer shared a photo of what appears to be a VPC mailing with former First Lady Michelle Obama on the cover.
VPC did not respond to The Federalist’s request for comment on how it can claim to be a “nonpartisan” organization while using Obama’s likeness on its mailers.
“Putting Michelle Obama on the front of a voter registration form is obviously a tactic to filter out Republicans, who will be more likely to throw it out after assuming it’s a Democrat fundraiser,” Thayer wrote.
Legal Remedies
Legislative efforts aimed at stymying third-party groups from flooding states with election mailers have largely failed to materialize, according to Jones. Even in states where such legislation passed, left-wing groups immediately sued to stop its implementation.
That’s what happened three years ago in Georgia, when state Republicans passed SB 202, a benign election integrity measure that included a provision prohibiting third parties from mailing pre-filled absentee ballot applications to voters. Shortly after Gov. Brian Kemp signed the measure into law, Democrat-aligned groups launched a barrage of lawsuits baselessly alleging the statute suppressed voters, particularly racial minorities.
A federal judge shot down Democrat groups’ request that a preliminary injunction be placed on the law in October, ruling plaintiffs failed to show evidence SB 202 “intentionally discriminate[s] against black voters.”
While legislative fixes to VPC’s shenanigans are lacking, some conservative legal groups are taking action against the Democrat-aligned organization ahead of the 2024 election. On June 24, Restoring Integrity and Trust in Elections (RITE) filed a complaint with the North Carolina State Board of Elections against VPC, CVI, and Rock the Vote “for unlawfully collecting and retaining personally identifiable information (‘PII’) from voter registration applications.”
RITE alleged that the aforementioned groups violated North Carolina law, which prohibits “any person who is not an elections official or who is not otherwise authorized by law to retain a registrant’s signature, full or partial Social Security number, date of birth, or the identity of the public agency at which the registrant registered.” The legal group additionally asked the board to investigate the groups based upon these allegations.
“The board of elections must investigate and, if necessary, put a stop to this outrageous betrayal of voter trust,” RITE President Derek Lyons said in a statement. “Retaining personally identifiable information demonstrates that groups like this may be more interested in their own agendas than in merely registering voters.”
