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Not lovin’ it: McDonald’s McPlant burger failed, customers shunned non-meat option
NY Post ^ | June 27, 2024 | By Ariel Zilber

Posted on 06/27/2024 2:14:11 PM PDT by Oldeconomybuyer

McDonald’s declared that its experiment with plant-based burgers was a disaster.

Joe Erlinger, who heads US operations for the Chicago-based fast food giant, told a business conference that the company discontinued the pilot program after customers in San Francisco and Dallas-Fort Worth panned the McPlant.

The McPlant “was not successful in either market,” Erlinger told the Wall Street Journal’s Global Fast Food Forum in Chicago on Wednesday.

“I don’t think the US consumer is coming to McDonald’s or looking for McPlant or other plant-based proteins from McDonald’s now.”

The executive added that McDonald’s won’t be reintroducing salads to its menu either, since the demand for leafy greens isn’t there.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Government; Politics/Elections
KEYWORDS: alyonal; food; mcdonalds; mcplant
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To: Oldeconomybuyer

OMG ! what do I do with my lawn clippings now


21 posted on 06/27/2024 3:33:30 PM PDT by butlerweave
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To: Oldeconomybuyer

Changing the Soylent name doesn’t make it taste any better.


22 posted on 06/27/2024 3:40:23 PM PDT by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls.)
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To: Oldeconomybuyer
In July 2019, Beyond Meat stock reached as high as around $235 a share. As of Thursday, however, it was trading at around $6.66 a share — a 97% drop.
23 posted on 06/27/2024 3:44:10 PM PDT by Brown Deer
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To: Brown Deer; All
"6.66 a share "

Nothing prophetic sounding about that!

24 posted on 06/27/2024 3:58:56 PM PDT by LegendHasIt
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To: Oldeconomybuyer

These days they expect you to eat their great idea crap but it joins the long list Most Outrageous Food Products


25 posted on 06/27/2024 4:13:09 PM PDT by butlerweave
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To: Oldeconomybuyer

has anybody ever made money off something the public never wanted???


26 posted on 06/27/2024 4:18:10 PM PDT by Chode (there is no fall back position, there's no rally point, there is no LZ... we're on our own. #FJB)
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To: Oldeconomybuyer

I wonder, seriously here, if it was more than whatever its beef equivalent was.

So if it were more than a quarter pounder a McPlant combo meal would have been $20-25 in San Fransicko.

They’ve even priced me out of my last meal, breakfast, when I’m driving long distance. I can’t justify a sandwich hash brown and beverage costing more than a dozen eggs, pound of bacon and a 5 pound bag of potatoes.


27 posted on 06/27/2024 4:18:25 PM PDT by PittsburghAfterDark (There is no one more racist than a white liberal.)
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To: JPG

In the Paris McDonalds, escargot is being sold as McSlugs.


28 posted on 06/27/2024 4:23:45 PM PDT by PJ-Comix (Yes, I am the Toxic Troll Terminator)
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To: DuncanWaring

BK is offering the impossible whopper. Tried it. It wasn’t bad. not a real Whopper, but edible. good for Fridays in Lent.

Years back, Subway offered a veggie max sub, with these odd rectangular veggie patties. I would get a footlong, double “meat” and dress it out like an Italian sub. It was good and usually got me through 2 meals.


29 posted on 06/27/2024 4:36:33 PM PDT by BudgieRamone (Everybody loves a bonk on the head)
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To: Oldeconomybuyer

It’s really hard to make McDonald’s any worse than it already is... But danged if they didn’t succeed in doing exactly that with their grass-burger.


30 posted on 06/27/2024 4:38:59 PM PDT by Bullish (...And just like that, I was dropped from the ping-list)
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To: Oldeconomybuyer

McPlant burger = Fake food
Electric Vehicles = Fake Transportation

Green Lies rejected by everyday ordinary citizens


31 posted on 06/27/2024 5:14:07 PM PDT by mund1011 (We can ignore reality, but we cannot ignore the consequences of ignoring reality)
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To: DuncanWaring

Doooood... Bacon not facilitating the edibility of something is serious s***. Bacon would make asphalt grindings edible...


32 posted on 06/27/2024 5:19:46 PM PDT by Axenolith (Here... Hold my beer and check this out...)
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To: who knows what evil?

Recall the shots of grocery store cold sections when everything was cleaned out at the beginning of the CoVid scam. The vegetarian sections were practically untouched.


33 posted on 06/27/2024 5:23:58 PM PDT by Axenolith (Here... Hold my beer and check this out...)
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To: Oldeconomybuyer

Say what one will about McDonald’s but at least their management did a TEST RUN before rolling out that crap throughout the country.

If they had the same management as Hertz (of EV fame), McDonald’s would have JETTISONED every meat item from their menu and only sold that burgers with Beyond Meat, throughout the country, and then be yelling at their customers for being idiots when they chose other joints.


34 posted on 06/27/2024 5:31:42 PM PDT by BobL
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To: LegendHasIt

“I’m not absolutely sure that their Meat hamburgers are actually made of meat anymore either.”

So are you claiming that the ingredients they advertise as being their beef patties (beef, salt, and pepper) might be LIES? If so, do some research as you could have a HUGE LAWSUIT against them.


35 posted on 06/27/2024 5:33:32 PM PDT by BobL
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To: usurper

“Reminds me of my public high school cafeteria days. Whatever it was it was not cow.”

May be better to take your chances on Barth’s Burgers

https://www.barthsburgery.com/


36 posted on 06/27/2024 5:36:30 PM PDT by LeoTDB69
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To: Oldeconomybuyer

Perhaps if they were to offer a free EV with each plant ‘burger’


37 posted on 06/27/2024 5:41:09 PM PDT by Ronaldus Magnus III (Do, or do not, there is no try)
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To: Oldeconomybuyer

When I don’t want meat I REALLY don’t want pretend meat.


38 posted on 06/27/2024 5:57:33 PM PDT by jimfree (My 21 y/o granddaughter continues to have more quality exec experience than Joe Biden.)
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To: Oldeconomybuyer

McD’s just deosn’t get it - the vast majority of people don’t go there to “eat healthy”.


39 posted on 06/27/2024 6:56:05 PM PDT by simpson96
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To: PJ-Comix
I did once chuckle at the name they gave the Big Mac in Brazil ... "McNifico". Shades of Pulp Fiction.

When did business schools stop teaching the first rule, Know Your Customer? McDonalds customers want fully cooked tasteless meat, American cheese, a couple pickles, and a squirt each of ketchup and mustard, on a sugar loaded soft white bun. Don't want fiber, just the same taste and texture no matter where on the planet they see the sign. And they want it cheap.

If they wanted thick slabs of mystery meat with grease dripping down their chin and into their lap they'd stop at Wendy's.

40 posted on 06/27/2024 6:58:30 PM PDT by katana
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