Posted on 06/01/2024 10:35:12 AM PDT by nickcarraway
The first rule in crisis communications is this: Protect the brand. When faced with a crisis that could explode in the media, crisis communicators work to minimize damage to the brand. But should Amazon be running the violent abduction of its employee, Alexander “Sasha” Troufanov, like a classic crisis communications scenario instead of exhausting all means and resources to free him?
Shortly after the New York Post reported in November that Sasha, an Amazon employee in its Tel Aviv lab, had been kidnapped by Hamas on Oct. 7, I did a round of pro bono media outreach to offer Sasha’s friends for interviews. I contacted local Seattle media outlets and major financial news organizations.
Over and over, I was told, “the delicacy of the situation” made them decline to cover the story — in deference to Amazon’s claims that bringing attention to Sasha’s plight would further endanger him.
(Excerpt) Read more at nypost.com ...
Unless they went full “Ross Perot/EDS” and arranged a commando team to rescue Troufanov, what should they do? Israeli has gone to war over the October 7 attack. What else is there to do? They could publicly posture, but I doubt that would help. Maybe they could offer free Amazon Prime to everyone in the Hamas infected territory for Troufanov’s freedom.
Amazon keeping quiet about Troufanov is his best chance he has, assuming he is still alive.
You've got that backwards. The media had employees that were taking the hostages...
They could use one of those Amazon Prime vans to deliver package bombs to the Hamas leadership…..
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