Unless they went full “Ross Perot/EDS” and arranged a commando team to rescue Troufanov, what should they do? Israeli has gone to war over the October 7 attack. What else is there to do? They could publicly posture, but I doubt that would help. Maybe they could offer free Amazon Prime to everyone in the Hamas infected territory for Troufanov’s freedom.
Amazon keeping quiet about Troufanov is his best chance he has, assuming he is still alive.