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Planet Fitness loses $400 million in value after banning the woman who exposed the company’s anti-female stance
American Thinker ^ | 03/21/2024 | Oliv

Posted on 03/21/2024 9:57:15 PM PDT by SeekAndFind

When Patricia Silva spotted a naked man shaving in front of a female child in the locker room at a Planet Fitness in Fairbanks, Alaska, she approached the individual and suggested he use the men’s locker room. Of course a disagreement ensued, at which point Silva got her phone out to expose the creep (without the nudity of course); shortly after the confrontation, Silva found herself banned from the gym, with managers filing a police report against her.

When Silva’s story went viral, the company doubled-down on backing the pervert, and in the wake of the decision, Planet Fitness has lost around $400 million in stock value. Here’s the story, from a report published at the Daily Mail yesterday:

Planet Fitness’ valuation has plummeted $400 million in five days after they banned a member who shared a photo of a ‘trans woman’ using a female locker room.

The company’s value dropped from $5.3 billion on March 14 to $4.9 billion on March 19, and its shares are down by 13.59 percent compared to a month ago.

The decline follows Planet Fitness’ refusal to walk back its decision to ban a member who exposed a ‘trans woman’ shaving in a female locker room earlier this month.

According to an article at The Advocate:

A spokesperson for the gym recently defended the decision to the Daily Mail, maintaining that not only did Silva violate Planet Fitness’s policy on mobile devices in locker rooms, but that ‘discomfort is not a reason to deny access.’

‘As the home of the Judgement Free Zone, Planet Fitness is committed to creating an inclusive environment,’ they said.


(Excerpt) Read more at americanthinker.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: gowokegobroke; lgbt; planetfagness; planetfitness; planetunfit; transgender
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1 posted on 03/21/2024 9:57:15 PM PDT by SeekAndFind
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To: SeekAndFind

Get woke, go broke.

MORE WINNING!


2 posted on 03/21/2024 10:00:17 PM PDT by lightman (I am a binary Trinitarian. Deal with it!)
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To: SeekAndFind

If this is the start of a long downward spiral, for the stock and the company, we would normally expect that the CEO would be fired. And if the CEO doesn’t get fired, then we would expect the board to be replaced. However we don’t live in normal times.


3 posted on 03/21/2024 10:02:53 PM PDT by lasereye
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To: SeekAndFind

Losing value on paper won’t change much. Having attendance crater, leading to some location closures and the press that does with it, would.


4 posted on 03/21/2024 10:03:49 PM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: CatOwner

*goes with it


5 posted on 03/21/2024 10:04:18 PM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: SeekAndFind

They need to lose memberships and stock value to the point of filing for bankruptcy.


6 posted on 03/21/2024 10:07:18 PM PDT by SpaceBar
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To: lightman

Exactly.


7 posted on 03/21/2024 10:07:43 PM PDT by No name given (Anonymous is who you’ll know me as)
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To: SeekAndFind

It doesn’t mean that it’s a permanent loss. All that is happened is that people sold their shares. However, somebody else is just going to buy them. Maybe Planet Fitness might even incorporate those shares for itself.

So I’m not sure what long-term damage has been done.


8 posted on 03/21/2024 10:26:47 PM PDT by Jonty30 (I may not know as much american history and law as I like, but I know more than most liberals.)
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To: SeekAndFind

9 posted on 03/21/2024 10:31:02 PM PDT by Allegra (Does this tagline make my brain look smaller? Слава Україні! 🇺🇦 Русские свиньи, идите домой! Derp)
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To: SeekAndFind

Planet Fitness is the worst gym in existence, trannies in the bathrooms are literally the least of their problems


10 posted on 03/21/2024 10:40:26 PM PDT by pigeoninthepark
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To: SeekAndFind

Thats not enough, they must feel real pain in the pocketbook.
Keep up the good fight. F Planet Fittless.


11 posted on 03/21/2024 10:55:05 PM PDT by spincaster
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To: spincaster

I always thought it was a homo & Trannie hang out anyway.


12 posted on 03/22/2024 12:35:16 AM PDT by spincaster
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To: lightman

I would argue that this is costing us in the long run. Let me explain...

The idea here is that by implementing “DIE” across major American businesses, they WILL draw criticism and detractors, thus causing stocks to dip. Planet Fitness is small potatoes. Iconic American brands like Budweiser and Boeing, brands that have stood tall for decades if not centuries are now being brought down by management malfeasance.

We stand by and cheer the fall of these organizations, but if you look at the long game, this is what they want. It’s checkmate, really: we stop patronizing these businesses, they fail, international organizations swoop in and take over. If we don’t stop, then they beat us over the head with the “DIE” and claim that we like it. It’s really very clever on their part, and I don’t know how to solve the problem long term.

The leftist elites WANT American businesses to fail whether through “DIE” or through the thousand cuts of regulation (e.g., the American automotive industry).


13 posted on 03/22/2024 1:08:59 AM PDT by rarestia (“A nation which can prefer disgrace to danger is prepared for a master, and deserves one.” -Hamilton)
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To: CatOwner

I beg to differ, share price (value on paper) is everything. Once the investors smell blood in the water, they’ll short it, or flee, which is the final nail in the death spiral.


14 posted on 03/22/2024 1:21:08 AM PDT by Fireone (Who killed Obama's chef?)
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To: spincaster

It seems like a lot of these gyms are pretty much what the YMCA was 40 years ago.


15 posted on 03/22/2024 1:54:06 AM PDT by BoyKip
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To: SeekAndFind

Someone who speaks Wokeidiotish need to explain to the corporations that there are more of us than there are of ‘them’.


16 posted on 03/22/2024 3:08:38 AM PDT by Semper Vigilantis (When a society accepts insanity as normalcy that society is doomed. )
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To: SeekAndFind

Aw. 🎻


17 posted on 03/22/2024 3:39:21 AM PDT by Shady (The Force of Liberty must prevail for the sake of our Children and Grandchildren...)
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To: SeekAndFind

Deserve to have its stock devalue to ZERO.Get woke, go broke.
Freak shows in womans bathrooms?
In normal times these freaks would go to jail.
Either that or the freaks would get their bones broken.


18 posted on 03/22/2024 4:09:07 AM PDT by Joe Boucher (Kimber .45 Be Kind.)
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To: SeekAndFind
Planet Fitness - a judgement free zone...

Unless you are an XX female who doesn't want XY mentally ill males in your locker room! Then you are judged as being transphobic!

An idea: Have all of the males (yes, the sane males who know they are males) take over the women's locker room and see if PF like it.... 🤓

19 posted on 03/22/2024 4:23:00 AM PDT by Deplorable American1776 (Guns don't kill people, LIBERALS DO!! Support the Second Amendment...)
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To: GOPJ; poconopundit; Jane Long; Diana in Wisconsin; Grampa Dave; Godzilla; Vaduz; null and void; ...

p


20 posted on 03/22/2024 4:34:23 AM PDT by Liz (This then is how we should pray: Our Father wIho art in heaven, Hallowed be thy name. )
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