Posted on 09/21/2023 11:58:32 PM PDT by DeathBeforeDishonor1
During conversations with The Guardian, several former workers pointed to “incompetence” in the upper echelons of the company and lamented its decision to pull away from pushing a progressive agenda through its marketing.
When Anheuser-Busch InBev, the multinational beer company, promoted Alissa Heinerscheid to vice-president of marketing for Bud Light in July 2022, she became the first female VP in the beer’s 40-year history. “It’s just old white men,” says one former employee of the company leadership. “That’s why we were excited to at least have Alissa in that role.”
One former employee told the news outlet that when the backlash against the Mulvaney campaign ensued, “there was a lot of panic and a lot of rash decision-making.” The individual noted that they did not “hear anything from leadership for over a month” until they issued a statement “that pretty much said nothing.”
Others defended Heinerscheid, who championed the Mulvaney partnership. One expressed frustration that the vice president “was blamed for all this when she had nothing to do with it” and noted that she was like “a mother to the company.”
When Mulvaney discussed the controversy publicly and explained that he had received death threats, employees were concerned for his safety. “Are we doing everything we can as a company to support this person,” one of the workers asked their boss.
Workers felt rudderless, frustrated by the inaction from corporate leadership and worried about their job security. “I don’t remember there being much assurance,” says the first employee. “It’s possible that there was a canned response given in some town hall [meeting].” In retrospect, they say, there was a pattern of “a lot of trickled-down lies from leadership”. The second former employee adds: “I really wish that we had stuck to our guns and said: ‘We did this; beer is for everyone; get over it.’”
Brawndo has what toilets crave.
Thank you.
It’s a sad and stark reality that Satan’s goats 🐐🐐🐐🐐🐐 will push godless reprobate agendas if they don’t encounter resistance and the Word of God they wish to suppress at every turn.
We have to spread the Word while we still can.
Satan’s Antichrist and the False Prophet will bury the Word of God at every opportunity (when they arrive on Earth 🌎🌍)
(lurkers please click on my screen name to see my FR homepage for more information)
“They should have stayed the course” (discussing transitioning to LGBTQ
What idiots! LGBTQ probably less than 5% of the population, and they will never champion or drink bud light. Might have well just pandered to headhunters in Micronesia. They miss the point, never asked the questions? Why was bud light loosing market share? Eighty zillion local beers, specialty beers, and just no new cool advertising. LGBTQ was a political point, trust upon those who didn’t want beer or beer related activities to be political. Stupid.
The company pushes wokeness. Its wildly unpopular and causes their sales to tank. Workers lose their jobs because sales are tanking. Workers then complain they should have pushed more wokeness and the right thing to do is to tell their customers to shove it.
I’m glad these people are unemployed. Fire the rest of them who think that way. Your customers are your bosses. Without them, there are no jobs. I don’t give a damn about how you feel about this or that issue. Shut your yap and make products people want to buy at prices they are willing to pay. You can push your politics on your own time.
Bingo. And they were likely “highly educated” (a.k.a indoctrinated) at the “right” schools.
The Guardian is a Commie rag. So of course they look for people to defend using Mulvaney.
A friend of ours works for a Bud distributor. He’s been with them for 15 years. The business has been absolutely crushed by this.
We feel bad for him. He’s a really good guy. He may be out of a job before the end of the year.
L
Locally, the billboard inviting people to drink Michalob has been replaced.
Half the sign is the NFL Logo and the other half is Budlite.
AB has gone on the advertising attack
I would suspect that she never worked at a dock job or any other “lower level” job in her privileged life. Upper management should come from within the company. Too many “Chiefs” and not enough “Indians”.
“It’s just old white men,” says one former employee of the company leadership. “That’s why we were excited to at least have Alissa in that role.”
You mean like those old white men that built the company?
You forgot your decimal point.
.5%
LOL! Double down on that stupidity!
That's what I've been saying for a while now. It was a successful rebrand of the product. Unfortunately for the company, the target audience is extremely tiny (but loud).
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