Posted on 09/09/2023 11:23:54 PM PDT by nickcarraway
Bud Light’s sales are still floundering months after its disastrous partnership with transgender TikTok star Dylan Mulvaney — and drinkers of America’s former top-selling beer are “just lost forever.”
“You see Bud Light still just stubbornly down around 30% in volume compared to last year, which is where it’s been since May or June,” Beer Business Daily publisher Harry Schuhmacher told Fox News Digital Friday.
“That tells me that this is quasi-permanent, meaning those consumers are just lost forever.” Schuhmacher’s remarks come less than a month after it was revealed the Anheuser-Busch InBev-owned company had won back 15% of its boycotting drinkers.
(Excerpt) Read more at nypost.com ...
That's because it is NOT a 'boycott'. It is a fully successful rebrand. Around here, it seems like the only people buying bud light are illegals.
I switched to safety razors and bought a box of 100 blades. Haven't had to purchase more yet, as I really only shave my neck, and not my face except once or twice a year. I use a trimmer to keep it neat.
It is now more than just a boycott of Bud Lite, but a seismic shift in the taste of American beer drinkers. Mexican import Modelo is flying off the shelves and is now the best selling beer in the US. American beer drinkers are discovering a well made lager and giving up on the watery flavor of Bud Lite. Anheiser Busch has tried to gain back Bud Lite drinkers with deep discounts and rebates, yet the decline in sales continues. IMHO…Bud Lite is dead and the quicker AB ends it the better.
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