I would expect such a magazine to not understand a non-electronic word, “bloodline”.
“bloodline” is neither racist, sadist nor masochist nor any other descriptive word that anyone would throw as a dart.
The whole group of Asiatic peoples understand “bloodline”.
The proud of Africa, the Near and Middle East understand it.
The proud of both The Old World and The New World understand it.
“Bloodlines” are what folks research on ‘Ancestry dot com’.
For some, “Bloodlines” are a curse, and others, an amusement or amazement.
Now, I ask you, dear reader ....
are you familiar with your “bloodline”?
Sounds like the Wired folks do not believe in Evolution.
BAH!