Posted on 06/21/2023 11:54:18 AM PDT by DallasBiff
CMO Anheuser-Busch USA Marcel Marcondes speaks at the Cannes Lions International Festival June 20, 2019 in Cannes, France.
New York CNN —
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
“When things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers to be very humble,” said Marcel Marcondes, Anheuser-Busch’s global chief marketing officer, at a conference on Monday.
Bud Light sales have tumbled since the company’s partnership with transgender influencer Dylan Mulvaney sparked an anti-trans backlash and calls for a boycott. The company’s tepid response angered LGBTQ+ advocates, and the episode became ground zero in America’s culture wars.
(Excerpt) Read more at cnn.com ...
The video at the link talks about why Budweiser and other companies must be woke or they’ll go broke. The ESG rating means they can get short term credit. Without the short term loans they may go out of business.
https://www.youtube.com/watch?v=AduAdJBeiok
I guess trannies aren’t beer-drinkers for the most part.
Don’t they prefer Cosmopolitans and stuff like that?
I’ve noticed the mentally ill fags order Bud Light now. It is their religion’s drink of choice.
I haven’t touched Buttweiser since my college days. That crap is enough to gag a maggot.
The funeral is over, the casket is buried, and the mourners have departed the graveyard.
Put it to rest, Anheuser-Busch. The brand is dead, expired, and is no more.
I think Ford is bringing back the Edsel too. And then there’s the new Titanic (very luxurious...and unsinkable).
Like Obama’s award, this decision was made before this debacle, but surely every article about this event should mention the ironic and bizarre award.
The ironic award is what should be the news “hook”, the biggest public interest part, the ONLY interesting part, journalism is dead.
Actually, gay bars are banning it because of the way AB-InBev has tried to placate their redneck fans.
LOL
Brazilian globohomo, who climbed the corporate greasy pole selling women’s shampoo at Unilever, who offices in Brussels, and while speaking in Cannes France — tells his audience that US “frat-boy” beer drinkers will definitely be “coming back!”
What a ****ing idiot!
Perhaps you remember, Rush Limbaugh used to tell a story about his days as a "broadcast professional" in Sacramento.
One of the lessons he learned early as a talk-show host was that if he did a program on psychic phenomena, "the phones would light up," as he put it.
He would get the idea that the show was generating a huge amount of interest among his listeners, would be good for ratings, help his advertisers, etc. A great thing.
But he soon found out that the phones were lighting up due to calls from a small but passionate, and lonely, and isolated minority of the listening audience... most of whom were not interested in the subject, and hopped to another station.
I wonder if that phenomenon didn't get the InBev upper management in this case. If so, it's an amateurish mistake for a marketing professional — graduate of some prestigious B-school — to make.
“It’s coming back”? I call BS on this. My son works for a glass manufacturing company. Anheuser Busch is their largest customer. My son said he got word this morning his glass plant will be shutting down the end of July. He will be out of a job along with the rest who work there. So I seriously doubt Bud light is “coming back”. If they were, production would be ramping up instead of shutting the place down, huh?
Definitely gaslighting.
Yep, remember that story. I guess some people never learn.
“In general, I’m not a fan of light beers. I’m not an IPA guy either or porter/stout guy either.”
Is this a response to another post? This post is about the BL marketing disaster.
.
I didn't drink AB products 'pre-controversy' -
and I don't drink them now, 'post-controversy' -
so now that we have this 'Coming Back' news -
let me be one of the first to issue a mighty Yawn...
The stockholders need to sue.
Their only strategy is to act like it’s all blown over and no big deal. Let’s prove them wrong.
No self respecting man would be caught dead drinking a tranny beer.
Marcel has the “deer in the headlights look”, in that picture.
They aren’t “coming back”... no they won’t go out of business, but they will never ever be what they were again.
How insanely stupid, lets get in bed with a man, who pantomimes being a woman/small female child, largely to an audience of children and teenagers to somehow promote our product....
You basically gave your customer base the bird, and they have given it right back to you...
When all is said and done you will have permanently lost 33—50% of your sales, if not more, and they are never ever coming back.
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