Posted on 06/20/2023 12:12:24 PM PDT by RoosterRedux
Modelo Especial overtook Bud Light as the top-selling beer in the U.S. in May as Bud Light sales were crushed by a boycott over the brand’s relationship with transgender influencer Dylan Mulvaney.
But who owns Modelo Especial? Many of those supporting the boycott have voiced concerns that the Mexican beer brand might be owned Anheuser-Busch, the company that makes Bud Light and is part of an international conglomerate called AB InvBev.
Fortunately for Americans pushing back against Bud Light’s transgender influencer ties, Modelo Especial is not owned by Anheuser-Busch and sales of the Mexican brand here in the U.S. do not wind up in the coffers of AB InBev. Modelo Especial sold in the U.S. is a product of a different company called Constellation Brands that has its roots in upstate New York.
The confusion stems from the fact that Anheuser-Busch purchased a company called the Groupo Modelo back in 2013 in a transaction valued at $20.1 billion. U.S. antitrust regulators, however, required Anheuser-Busch to sell the U.S. rights to Modelo, Pacifico, and Corona to win approval for the deal. Constellation was the buyer and the acquisition included an advanced brewery in Mexico as well as the glass production plant used to bottle the beer.
Anheuser-Bush still owns the rights to Modelo outside of the U.S. But U.S. sales benefit Constellation and not Anheauser-Busch.
(Excerpt) Read more at breitbart.com ...
Pleased to state that there are but 3 brands from that graphic that I’ve supported this year, all to less than $20.
That’s if one buys packaged foods.
For the past 5 odd years we’ve stayed away, as far as possible, from packaged foods and from brands.
The big P&G, unilever, etc brands spend more on marketing than R&D.
If you just stick to cooking at home and buying store label (which in some cases are quite good - and much cheaper), you can actually be healthier and your wallet will be healthier as well
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