[nickcarraway]

I have a hard time believing this. The whole Mulvaney thing could have flown under the radar. There was no guarantee this reaction happened.

[17th Miss Regt]

Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney could have been a “strategic” attempt to permanently alter the brand’s audience

Well, they succeeded.

[Attention Surplus Disorder]

Horsecrap.

[cymbeline]

“I have a hard time believing this. “

I don’t believe it either because the wiser choice would be to introduce a new beer brand for the exotic ones.

[joshua c]

not buyin’ it

the revisionist crap

and the beer

[Presbyterian Reporter]

When all else fails, BUD is now playing the victim card.

Goodness I feel so sorry for them. HAHAHAHA!!!!

[MrRelevant]

This is 100% spin. They messed up. They know they messed up.

[windsorknot]

The new “bottom line” for so many corporations is their ESG score. They are between BlackRock and a hard place.

[Justa]

Corporate raiding? I’ve considered this a possibility since the start.

It’s not like InBev is taking steps to improve sales. Setting quality way-down-low <pun and going trans to sell to males?

Lots of value in those breweries.

[Salvavida]

To what end? To sling-shot Barefoot wine and other faggot drink sales?

[Vaduz]

Attempt to permanently alter the brand’s audience.

It worked now it’s down to 0.2 % of beer drinkers.

[blueunicorn6]

Liberals are never happy.

Never.

[Bookshelf]

Oh yeah, and Ford wanted to lose money on the Edsel. And coke on Coke Zero. And Biden on Ukraine.

[Seaplaner]

Bud Light’s controversial partnership with transgender influencer [what's his name] could have been a “strategic” attempt to permanently alter the brand’s audience, according to an anonymous former employee.

Really? A-B is a...

...victim?

Nonsense, of course. And this won't work, either.

Related, kind of. Check out Babylon Bee's satiric "Garth Brooks Opens Gay Bar."

[ransomnote]

I think the only way it might be true is that Bud light WAS pro MAGA in it’s support. Someone leaving the CIA ‘quickly vaulted’ to the top to become CEO at Bud LIght and then the brand spikes it’s audience - doesn’t that just strip corporate funding from MAGA? Maybe?

[VanShuyten]

Never ascribe something to careful planning when utterly stupid will do.

[DoughtyOne]

b s

[armourenthusiast]

I will give Dylan $5000 for that can.

[Kandy Atz]

Dylan was just one symptom of a sick brand. Transgender was being shoved at us from every direction. Men competing with women, being selected as "woman" of the year, working in the administration. What finally got me interested was the interview with the marketing exec. That was quite eye opening as far as her attitude towards their core customers - and I no longer drink beer!

When her video went viral, that was when the boycott really took off. And then AB kept digging the hole deeper with their non-apologies, the ridiculous horsy ad, and other statements that never address why people are upset.

Bud Light became the red line for transgender ideology. People will not drink it, and likely never will again.

They just released another letter that was just as generic as the rest. They are using the same generic tag line and planning on more advertising and financially supporting their distribution chain. There is STILL no apology, no "fruit of repentance", no promise to stay out of the culture wars - why would someone go back to Bud?

The only way I see the brand survive is drop the price down to near nothing - be the "generic" beer I bought for $2.98 a case in college when we were broke. Nobody is paying full price when there are plenty of options that don't hate you, or insult your values.

[mom.mom]

That makes so much sense. Take your best seller and strategically destroy it. Genius.

[Tom Tetroxide]