Posted on 06/06/2023 10:15:01 AM PDT by SoConPubbie
Memorial Day customarily kicks off summer and the beer beverage industry generally looks forward to the enhanced sales that come from summer. However, if the recently published reports of Anheuser-Busch sales are accurate, which includes a stunning 60% sales drop during the holiday, the brand position of Bud Light is in freefall.
While the impacts do have a regional trend based on consumer boycotts and patterns, when the Daily Mail reports, “numbers are suffering primarily due to a decline in Bud Light sales that reached as high as a 60 percent drop off over the week that ended on Memorial Day,” we can be certain the executive offices of A/B are watching closely. The feedback from wholesalers and distributors to the parent company must be something beyond alarm.
Worse still, the forward-looking data trend doesn’t offer any hope. Things are getting worse for the parent company.
(Daily Mail) – […] For the week ending May 20, Bud Light sales across the US fell nearly 26 percent compared to the same period last year. For the week ending May 6, in-store sales plummeted 23.6 percent. And the week before that, ending April 29, sales dropped by 23.3 percent.
This follows declines in sales for the week ending April 22, which saw a 21.4 percent decline. Seven days earlier, the dip has been 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.
The data – showing that US sales of Bud Light are dropping by as much as 20 percent each week – is being uniformly viewed by industry experts as a negative trend that may not reverse itself anytime soon.
Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the ‘whole industry is in shock’. (read more)
It is safe to say the Bud Light brand is now firmly connected to the image of transgender ideology. As a result, it would appear that anyone who holds a Bud Light beverage is essentially identifying themselves as a transvestite pickle-puffer, and that could potentially draw considerable side-eyes from anyone in a public place outside the region of San Francisco, California.
As further noted by the New York Post, “Demand for Bud Light over the crucial Memorial Day weekend — the official kickoff of the summer beer buying season — was lukewarm with many store shelves still holding cases of the once mighty beer, Williams said after a spot check of local stores. At least one store was trying to unload a 24-pack of Bud Light for just $3.49, according to Beer Business Daily.”
Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.
“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”
It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.
Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand. This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders.
This level of ongoing public relations failure is something for the record books. I wonder if Target Inc is paying attention.
Independence Day this year might hold an entirely different meaning.
Management looks to be in a state of paralysis, not even having posted on Twitter since the first week of April. Nobody seems to have given any serious effort to study why this is happening to them, largely because the people tasked with making such studies were the team of nuggets that got them into it in the first place, and many in the Woke media are still trying to frame it as a tantrum by rightwing bigots. That may be self-comforting but it isn't helpful.
A boycott is a political tactic, this is just revulsion.
“Bud management doesn’t realize is that the “boycott” will last forever.”
I don’t even see this as “a boycott” as much as Bud light has completely alienated, dropped and distanced itself from their base.
And have now rebranded and realigned themselves themselves as “THE beer of Trans”
I read that as good news. I want the destruction to continue, and she's got the magic touch!!
firing her would be an admission they did wrong. They are nowhere near that realization
Their management is totally "woke" and arrogant. The Budweiser CEO came right out of the CIA, for crying out loud. They imagine that all they need to do is run some "pro military" ads, show some guys chest-bumping, and their stupid, "fratty, and out-of-touch" customers will soon forget about this episode, and go back to buying their piss-water.
That's how these people think
Down 60%! Now we’re making a significant statement.
“IT” looks a bit Manly. Are we sure “IT” isn’t a Tranny or Tranny want-a-be?
It be so stigmatized now, even the LGBQRSTUV+ community avoids it.
I'm close to believing that it's something like the scenario in the Dean Koontz book "Night Chills". A drug is put in the water to make people suscebitile to subliminal (and blatant) propaganda.
I like to call it, ABANDONMENT.
have alissa and dylan ever been seen in the same place
Yep, choice and competition are good.
The woke elite; let them eat cow pie.
Bud Light is still the official beer of the NFL/BLM.
Budweiser has always been marketed to black folk going back as far as Lou Rawls.
I’d be interested in a demographic breakdown of the sales decline.
Don’t think being the official beer of the NFL/BLM is going to save their bacon.
” ABANDONMENT.”
THAT’s the term I was looking for.
I knew there was a better way to say it , but the old synapses just couldn’t pin it down
ABANDONMENT ...yup
As a “woke” company. They can’t really admit that rebranding BL as “Tranny- Fluid” was wrong.
So, they instead, they blame and punish what have until now had been their customers. Calling them “unwoke”, “...-phobes”, “haters” etc. and faulting THEM (their customers).
I am sure they’d rather discontinue BL, than to admit they made a massive mistake.
She stepped into an area where she knew nothing about the male ego.
There are stacked cases of it in the beer cooler in Kroger. Nobody is buying it.
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