Posted on 05/31/2023 3:00:45 PM PDT by C19fan
Bud Light risks losing its title as the top-selling US beer, after sales of the beer posted their biggest decline from the prior year since the brand's controversial partnership with transgender influence Dylan Mulvaney.
For the week ended May 20, Bud Light sales were down 25.7 percent from the same week a year ago, while nearest rival Model Especial saw sales jump 9.2 percent, according to data from Bump Williams Consulting cited by the New York Post.
'While Bud Light loses week after week, Modelo Especial gains week after week and now Modelo outsells Bud Light on a national basis across all trade channels combined,' Bump Williams, who runs the consulting firm, told the Post.
(Excerpt) Read more at dailymail.co.uk ...
Pretty sure ABInBev owns Modelo and Michelob
At my local proprietors the shelves are stocked with BL and the price is same as ever. Have no idea whether it’s moving.
Based on Wikipedia Yes and No. Yes InBev owns Modelo Group but No because another company Constellation Brands owns the rights to distribute Modelo’s brands in the United States. InBev does not receive a cent from Constellation. This weird ownership structure was a condition the Department of Justice imposed on InBev when it purchased Modelo.
it’s stacked just the way the stockers place it at my local places. it’s really funny seeing it. It sticks out like a sore thumb. other beers are moving.
Yep
"Yuengling, which bills itself as “America’s Oldest Brewery,” has seen sales of Yuengling Flight soar by a whopping 47.6% and its lager spike by 32% for the four-week period ended May 20, according to the data.
Yuengling IS America's oldest brewery. Everyone east of the Mississippi knows this by now. That's a lot of lager getting sent out. What's also interesting is the increase in Yuengling Flight sales - which eats into Michelob Ultra.
AB InBev does own Modelo, but had to divest it's U.S. Modelo division to meet antitrust laws.
https://en.wikipedia.org/wiki/AB_InBev
In 2013 the company bought Grupo Modelo, Mexico's leading brewer and owner of the Corona brand. This transaction was valued at US$20.1 billion. To satisfy US anti-trust demands, Grupo Modelo sold its US business, including US brand rights and the Piedras Negras Brewery in Mexico, for approx. US$4.75 billion to Constellation Brands, a competitor of AB Inbev in some beverage sectors.
Looking forward to a 50% drop!!!
I’m having a PBR right now
My new libation is Iron City. I am close to the “burgh”. A new guy bought it, built a new brewery in Cheswick, went back to the original recipe instead of a least cost formula. Tastes pretty good! Not a woke company. The new owner is also a coal man!!! Owns Rosebud Mining out of Kittaning!!!
They are also Inbev brands.
However they have different management.
My theory is that the real effect of this is not against the massive out of touch holding company but against the middle management within it. Especially marketing management.
As many cases have shown, such as, say, the Oberlin college case, decisions are made, by those in charge, not according to the interests of the institution as a whole, but according to the perceived interests of management.
For you MBAs out there this is known as a “principal agent problem”, look it up.
In the subcultures of professionals in charge, it matters a very great deal within these circles, as a matter of peoples professional careers, to conform to the culture of the profession. This trumps the interests of the institution. The people the institutions have placed in control of some of its functions have divergent interests from those of the institution.
This is clearly visible today in cases like college administrators and marketing managers.
What the Bud Light case has done is to put a scare into the profession of marketing itself, as it has attracted he attention of multiple institutions. The divergence of interests is clear. The marketers have obviously gone off the rails. They can no longer be trusted to run their functions according to the culture and standards of their profession.
Bud Lite is really a crap beer anyway. Those that try another brand of good beer will not come back. Might I suggest Yuengling?
Both are AB InBev brands, so what.
Anyone know some good microbreweries owned by conservatives?
I went back to my local brewery and found they had more than a few new brews and I like all of them. No more goose island for me.
I was happy to see that my local Walmart now sells Yuengling right next to their unsold (soon to be returned?) cases of Bud Light.
“Pretty sure ABInBev owns Modelo and Michelob”
Yep, the Hispanics love their Modelo. It was Bud until Modelo started being imported years back.
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