Posted on 05/25/2023 12:47:23 PM PDT by SeekAndFind
Target has faced enormous criticism for its recent efforts to cater to the transgender community in recent weeks after the national retailer introduced a “Pride collection” across its stores, featuring merchandise, clothing, and books promoting transgender-friendly messages and leftist gender ideology. What made this particularly troubling was that the products were not just for adults but also for young children and babies. Target also ensured that these products were prominently displayed at the front of its stores, forcing everyone who entered to be exposed to its rainbow-colored propaganda.
In response to the mounting backlash, Target held an emergency meeting and instructed certain store locations, mainly in rural Southern areas, to relocate and reduce the size of their Pride sections to avoid a situation similar to the Bud Light controversy.
“I think given the current situation with Bud Light, the company is terrified of a Bud Light situation,” a Target insider said.
Well, it looks like they couldn’t contain the damage. Just a week ago, Target’s stock closed at $160.96 per share, resulting in a market capitalization of $74.3 billion. However, early trading on Thursday showed a 1% decrease, with shares trading at $141.76. As a result, the market value has fallen to $65.3 billion — a 12% drop and a staggering loss of $9 billion in market capitalization.
Boycotts are generally seen as ineffective for various reasons. However, the boycott of Anheuser-Busch and Bud Light, prompted by their controversial partnership with Dylan Mulvaney, a TikTok influencer who pretends to be a girl, defied precedent. The boycott resulted in a significant decrease in demand for Bud Light, with sales down more than 28%. Anheuser-Busch has lost a reported $16 billion in market value since the boycott began.
(Excerpt) Read more at pjmedia.com ...
Tuck that Target.
Lol.
Good one! Love it... Target has officially been 'Bud-Lighted'. :-)
Ugh, what has Kohl’s done?
LOL!
Good. Keep it up boys and girls. Let up on the boycott only after they’ve been forced to shut down half their stores. Maybe then, the jack-ass CEO will get a clue.
Following closely in the footsteps of bud of course.
How many other CEOs want to do this?
These assaults got no traction, but a ball tuck bathing suit does????Think about that. Target is telling us a boycott is working. They’ve been saying it all day on every outlet. Why? They want us to think we’ve won something before we actually cause any real damage. Target is sucking wind right now due to a general downturn. They didn’t lose 9 billion because we found their pride display last week. I wish that were true, but we are being played in an effort to make us forget.
Good observation...
Thank you for that
Ask your wife to stop shopping at Wal-Mart? No problem.
Ask her to stop Target-ing? Sure sure sure but check your debit account that evening.
Until you actually see real bottom line sales and profits affected, market cap is nothing... Stock market is the stock market...
When they have to report sales and earnings in their next quarterly, that’s when you know if what is going on is actually having an impact
Yep, Market Cap doesn’t mean anything.
You haven’t “won” anything until you see their next quarterly report shows massive and sustained sales and profit losses higher than the rest of their industry.
If they come into their quarterly reports showing they are doing worse than their contemporaries in the industry, then you have actually impacted the company’s finances. Stock price? That fluctuates all the time for multitudes of reasons.
A sustained boycott where they actually lose market share and revenues beyond their contemporaries, then you have evidence of an impact.
I Trust NOTHING their marketing folks spew on TV.. not a word of it...
It’s a good start, but there’s lots of Americans with short-term memories. Let’s hope these backlashes start to stick.
You’re correct
I want nothing to do with them all
Once BB&B threw out MyPillow I never walked in there again
A big enough loss that liberals are now screaming that customers shouldn’t be allowed to boycott.
The were also on the ‘I hate Mike Lindell’ witch hunt
Keep up the good work, people. Money is what the left worships.
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