They refuse to simply admit they made a serious mistake by not recognizing their consumer base. I don't think the latest is going to go over any better than the previous excuses.
What is the “misinformation?”
Are they contending they never paid to have a social media transvestite advertise Bud Light with a can with the thing’s likeness?
Talk about bizarre.
If you aren't firing those responsible, then you haven't admitted you made a mistake.
I’m misinformed just about every time I see a newscast involving Joe Biden.
Misinformation? Bull chit. This is the arrogance of globalists. They don’t deserve to be in charge of anything. No one needs AB. When people lack all taste and drink AB products, they can easily change brands to some other conglomerate piss water. (Or they can develop some discernment.) AB is the perfect sacrifice. Kill it all as a message to all woke globalists.
Delusional.
Yeah, misinformation. That wasn’t that make pretending to be a female on the can. /snark
Some facts about Bud Light:
1. I pee better beer.
I’ve seen comparisons of this to the New Coke.
Now the problem with this is really simple; Coca Cola sales SPIKED after that mistake. It took a proposed change in formula to make people realize they really did love the product that may have been going away. The protest was in favor for the company not changing anything.
The head of marketing stayed on and wrote a book about it. However this is one time in marketing history a mistake was turned into a positive.
The other crisis mentioned was Tylenol as a textbook example of how to save and rehabilitate a brand in the worst of circumstances.
Bud Light has done absolutely nothing to rehabilitate the brand or enhance or make people love the product more that they may have liked previously.
This is about the worst corporate decision making I have ever seen.
Somebody needs to pry the shovel from his cold dead hands.
It would be easier just to throw the ivy leaguer under the bus but they can’t really do that because upper mgmt was in on it from the beginning.
InBev is caught on the horns.
They made both sides angry.
Part of me wonders if this was an intentional hit. Right, left, or center, no one is happy at bud right now.
Misinformation?
That dude in a dress and makeup was parading himself all over social media with your product prominently displayed, A-B.
Your firm was celebrating him. Right in our faces.
Nice try, though.
I went to dinner Saturday night at a nice restaurant/bed & breakfast here in southern NH. This is a small place that just reopened recently under new ownership. I asked the bartender who is a friend of mine and the manager IF they had sold any Bud Light lately? His reply was: “not a one”
Then he told me how he cancelled the order for another keg he had on order and switched it to another brand.
IOWs stifle free speech so we can survive...
What a piss ant..
No misinformation at all: You used a tranny to push your beer and people didn’t like it one bit.
Will this fix the mess? Who knows
Bud Light "Pissed"off 80% of it's customers who are SICK and TIRED of the "Woke ism" that is being crammed down our Throats it might be too Late to try and "fix" this!
You're right! The hole they are digging just keeps getting deeper and deeper.
They may not have to admit anything.
How much beer do local, state, and federal governments buy?
Bet some new contracts are in the offing...