Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

AB InBev boss blames social media ‘misinformation’ for backlash against Bud Light
Financial Times ^ | 5/8/23 | Eri Sugiura

Posted on 05/08/2023 4:55:48 AM PDT by CFW

The chief executive of Anheuser-Busch InBev has blamed misinformation on social media for stoking a conservative consumer boycott of Bud Light after the best-selling US beer was promoted by a transgender influencer.

Bud Light has become the target of a fierce backlash since Dylan Mulvaney posted a video last month on Instagram, where she has 1.8mn followers, featuring a custom-made beer can provided by the brewery that was emblazoned with an image of her face.

The rightwing boycott has led sales volumes of the beer to drop by a quarter, while two Bud Light executives have taken leaves of absence.

(Excerpt) Read more at ft.com ...


TOPICS: Business/Economy; Culture/Society; Miscellaneous
KEYWORDS: abbud; brandonbeer; budlight; marketing; socialmedia; transagenda; transcrazies
Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-8081-93 next last
To: CFW

I’ve seen comparisons of this to the New Coke.

Now the problem with this is really simple; Coca Cola sales SPIKED after that mistake. It took a proposed change in formula to make people realize they really did love the product that may have been going away. The protest was in favor for the company not changing anything.

The head of marketing stayed on and wrote a book about it. However this is one time in marketing history a mistake was turned into a positive.

The other crisis mentioned was Tylenol as a textbook example of how to save and rehabilitate a brand in the worst of circumstances.

Bud Light has done absolutely nothing to rehabilitate the brand or enhance or make people love the product more that they may have liked previously.

This is about the worst corporate decision making I have ever seen.


61 posted on 05/08/2023 7:16:45 AM PDT by PittsburghAfterDark (There is no one more racist than a white liberal.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: CFW

Somebody needs to pry the shovel from his cold dead hands.


62 posted on 05/08/2023 7:19:32 AM PDT by blackdog ((Z28.310) We're all Women now.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: imabadboy99

He must be on his period.


63 posted on 05/08/2023 7:20:27 AM PDT by blackdog ((Z28.310) We're all Women now.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: CFW

It would be easier just to throw the ivy leaguer under the bus but they can’t really do that because upper mgmt was in on it from the beginning.


64 posted on 05/08/2023 7:25:12 AM PDT by Clutch Martin ("The trouble ain't that there is too many fools, but that the lightning ain't distributed right." )
[ Post Reply | Private Reply | To 1 | View Replies]

To: CFW

The impression I got is they’re trying to change the narrative......bud light is now the victim and it’s all the “right wingers” fault.

This company is flailing wildly and is getting a hard but much needed lesson in REAL reality......everything that is happening to them is justly deserved.


65 posted on 05/08/2023 7:25:55 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
[ Post Reply | Private Reply | To 13 | View Replies]

To: DoodleBob
One of my brothers is a long serving employee in the Florida back-office operation of a large national financial services firm with a diverse workforce. Although the management and employees tend to be strongly conservative, political and other non-work related discussion are barred from the office. Even at that, my brother has watched new employees gradually go from callow and broadly woke in views and attitudes to become serious minded and conservative.

Over the years, my brother has mentored struggling new young employees to the point of "getting it." His capstone, closer speech is now something like, "Yeah, it's a pain in the neck to do it that way, but that is how the job is set up here. It's called work. You do it how they want and are reasonably good at it, and they give you a paycheck every couple of weeks, with stock options, retirement match, pay raises, and an annual bonus. You dress better, get a nice car, get married, buy a house, have kids, save and invest, and eventually you retire with a million or two in cash and stock and other assets -- you may even retire years early or go somewhere else and do even better. How's that for a life purpose -- having a good life for yourself and your family."

My brother has seen superficially unpromising kids as new employees shape up and quickly become solid, reliable workers and genuinely good people. And some have even asked him, quietly, by the way, "What do you think about who to vote for this year?"

66 posted on 05/08/2023 7:27:00 AM PDT by Rockingham
[ Post Reply | Private Reply | To 56 | View Replies]

To: Clutch Martin

“upper mgmt was in on it from the beginning”

The finger pointing in the boardroom must be epic. LOL!


67 posted on 05/08/2023 7:27:29 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
[ Post Reply | Private Reply | To 64 | View Replies]

To: V_TWIN
This company is flailing wildly and is getting a hard but much needed lesson in REAL reality......everything that is happening to them is justly deserved.

I hope woke corporate America is watching and getting the message.

68 posted on 05/08/2023 7:27:46 AM PDT by 1Old Pro
[ Post Reply | Private Reply | To 65 | View Replies]

To: Brian Griffin

“...Do you think Bruce Jenner should be able to walk about in our daughters’ locker rooms?”

I’m not positive but didn’t Bruce Jenner had the full monty removed?


69 posted on 05/08/2023 7:28:40 AM PDT by Clutch Martin ("The trouble ain't that there is too many fools, but that the lightning ain't distributed right." )
[ Post Reply | Private Reply | To 11 | View Replies]

To: Rockingham

Thanks for the positive news.


70 posted on 05/08/2023 7:29:50 AM PDT by stevio (Fight until you die.)
[ Post Reply | Private Reply | To 66 | View Replies]

To: 1Old Pro

You would hope, but I doubt it......the woke never seem to learn their lesson, they just double down and lash out....that’s what comes from Haughtiness and refual to humble oneself.

To me it really does remind me of the story of sodom and gomorrah.


71 posted on 05/08/2023 7:36:32 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
[ Post Reply | Private Reply | To 68 | View Replies]

To: CFW

InBev is caught on the horns.

They made both sides angry.

Part of me wonders if this was an intentional hit. Right, left, or center, no one is happy at bud right now.


72 posted on 05/08/2023 7:36:50 AM PDT by redgolum (We are not going to make it, are we. )
[ Post Reply | Private Reply | To 1 | View Replies]

To: stevio

It helps to keep in mind Margaret Thatcher’s point that “The facts of life are conservative.”


73 posted on 05/08/2023 7:38:29 AM PDT by Rockingham
[ Post Reply | Private Reply | To 70 | View Replies]

To: CFW

Misinformation?

That dude in a dress and makeup was parading himself all over social media with your product prominently displayed, A-B.

Your firm was celebrating him. Right in our faces.

Nice try, though.


74 posted on 05/08/2023 7:40:29 AM PDT by Allegra
[ Post Reply | Private Reply | To 1 | View Replies]

To: Brian Griffin
A foreign car dealership flying big American flags is misinforming its customers.

Help me out with my Nissan Murano made in Alabama and my Ford Bronco Sport made in Mexico.

75 posted on 05/08/2023 7:48:02 AM PDT by Pappy Smear
[ Post Reply | Private Reply | To 39 | View Replies]

To: CFW

I went to dinner Saturday night at a nice restaurant/bed & breakfast here in southern NH. This is a small place that just reopened recently under new ownership. I asked the bartender who is a friend of mine and the manager IF they had sold any Bud Light lately? His reply was: “not a one”

Then he told me how he cancelled the order for another keg he had on order and switched it to another brand.


76 posted on 05/08/2023 7:52:19 AM PDT by woodbutcher1963
[ Post Reply | Private Reply | To 1 | View Replies]

To: DejaJude

*** But, you just know it was a trial balloon on social media to see how it was received. If it hadn’t been boycotted, they would have brought out that formal advertisement waiting in the wings.***

^^^THIS


77 posted on 05/08/2023 7:58:37 AM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
[ Post Reply | Private Reply | To 45 | View Replies]

To: grey_whiskers

That’s brilliant.


78 posted on 05/08/2023 7:59:24 AM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
[ Post Reply | Private Reply | To 42 | View Replies]

To: CFW

IOWs stifle free speech so we can survive...

What a piss ant..


79 posted on 05/08/2023 8:03:52 AM PDT by sit-rep
[ Post Reply | Private Reply | To 1 | View Replies]

To: CFW

No misinformation at all: You used a tranny to push your beer and people didn’t like it one bit.


80 posted on 05/08/2023 8:05:53 AM PDT by Bon of Babble (What did Socialists use before Candles?..... Electricity)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-8081-93 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson