Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

After Decades of Super Bowl Jokes, Bud Light Wants to Get Sophisticated (Feb 2023 pre-trans article hyping a "more resonant and meaningful" advertising approach because people "want a brand to stand for something")
Variety ^ | February 2, 2023 | Brian Steinberg

Posted on 04/10/2023 8:49:22 PM PDT by DoodleBob

click here to read article


Navigation: use the links below to view more comments.
first previous 1-2021-40 last
To: DoodleBob

“...used silly ads and sometimes frat-boyish humor...”

Having fun and laughing is definitely a holdover from the evil days of heteronormativity. Now, we must all, if you are white, sit around on an ash pile in sackcloth in a state of deep repentance and regret.


21 posted on 04/11/2023 3:51:20 AM PDT by odawg
[ Post Reply | Private Reply | To 1 | View Replies]

To: DoodleBob

A picture of the Anheuser-Busch breweries.

22 posted on 04/11/2023 3:53:01 AM PDT by Paleo Conservative
[ Post Reply | Private Reply | To 1 | View Replies]

To: ConservativeInPA

“Does anyone think marketers, in general, are taking there jobs too seriously?”

That made me laugh, but it is so true. The little mental midgets think their job is to transform society into their sick little image.


23 posted on 04/11/2023 3:53:03 AM PDT by odawg
[ Post Reply | Private Reply | To 4 | View Replies]

To: Paleo Conservative
Hey! Leave the Clydesdales out of it. Everything has to pee.
24 posted on 04/11/2023 4:01:07 AM PDT by mad_as_he$$
[ Post Reply | Private Reply | To 22 | View Replies]

To: ConservativeInPA

I think they take marketing as a mind game - how many times do you see a commercial and find yourself wondering what the Hell the product is?


25 posted on 04/11/2023 4:48:11 AM PDT by trebb (So many fools - so little time...)
[ Post Reply | Private Reply | To 4 | View Replies]

To: DoodleBob

Bud Lite is a near tasteless, rice based brew about as interesting as spiked seltzer. Given that, it’s really only good for getting a buzz. If this marketing whiz wanted to rebrand something an actual beer might have been a better starting point.

I haven’t had a drink in a long time but AB products were always at the bottom of my list.


26 posted on 04/11/2023 5:45:29 AM PDT by muir_redwoods (Freedom isn't free, liberty isn't liberal and you'll never find anything Right on the Left)
[ Post Reply | Private Reply | To 1 | View Replies]

To: DoodleBob

Shame we won’t see beer commercials like this one anymore

https://www.youtube.com/watch?v=WYkLCYiE3TY


27 posted on 04/11/2023 5:47:43 AM PDT by dfwgator (Endut! Hoch Hech!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: ConservativeInPA
As for Bud Light's product quality, it's piss water. I don't need to know the price. No advertising is going to change my mind. Not enough taste to qualify as piss water, might as well drink tap water.

I drink Yuengling { both Lager and Black and Tan } as my regular beers but any dark beer is good by me.

I never drink pilsner and never, ever drink any light beer.

As far as advertising is concerned, the marketing departments of any consumer product, know that older potential customers are not their market {with the exception of drugs}.

28 posted on 04/11/2023 5:51:05 AM PDT by USS Alaska (NUKE ALL MOOSELIMB TERRORISTS, NOW.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: SlipperySlope99
"They just nuked their own brand in some ill thought out attempt to boost their ESG score."

Concur. In the mid 70s, Schlitz was the best selling beer. When I was deployed in 1976, if you wanted an American beer in Europe- it was Schlitz. Then Schlitz changed how it made its beer to a "new" process and advertised it very heavily. The whole brand tanked very very fast. Within just a few years, no one was drinking Schlitz.

I now drink Miller Highlife. A few years ago, Miller was going to kill the brand until someone said, "Lets give it one more shot, but to do that we have to make it like we did in 1903 (When we started making it.)." It has done very well since then. I've even got my very high brow brother in law to liking it.

29 posted on 04/11/2023 7:01:57 AM PDT by fini
[ Post Reply | Private Reply | To 13 | View Replies]

To: ronnie raygun
So to stand for something is a man dressed as a women and claiming to be one.

Actually it makes sense. A man pretending to be a woman hawking urine pretending to be beer.

30 posted on 04/11/2023 7:31:35 AM PDT by Sirius Lee (They intend to murder us. Prep if you want to live and live like you are prepping for eternal life)
[ Post Reply | Private Reply | To 17 | View Replies]

Queer Beer


31 posted on 04/11/2023 7:36:15 AM PDT by campaignPete R-CT (I owe, I owe, it's off to work I go ...)
[ Post Reply | Private Reply | To 16 | View Replies]

To: DoodleBob

I had to go to wally world yesterday.
Just for the hell of it, I cruised thru the beer department.
Bud, bud light, busch, busch light, michelob, michelob light and corona were stacked to the ceiling.
All other brands were sold out.

The stacks of crap in the center aisle were to the ceiling with the aforementioned beers.
All others were either sold out or down to the last few cases.

Get woke, go broke


32 posted on 04/11/2023 7:43:00 AM PDT by joe fonebone (And the people said NO! The End)
[ Post Reply | Private Reply | To 1 | View Replies]

To: dfwgator
And we'll never see a car commercial like this again.
33 posted on 04/11/2023 9:15:37 AM PDT by DoodleBob ( Gravity’s waiting period is about 9.8 m/s²)
[ Post Reply | Private Reply | To 27 | View Replies]

To: DoodleBob

He was great in Band of Brothers.


34 posted on 04/11/2023 9:16:30 AM PDT by dfwgator (Endut! Hoch Hech!)
[ Post Reply | Private Reply | To 33 | View Replies]

To: joe fonebone

I’d rather watch Spuds 24 hours a day, than Dylan for 10 seconds.


35 posted on 04/11/2023 9:19:27 AM PDT by knew it all the time ( )
[ Post Reply | Private Reply | To 32 | View Replies]

To: DoodleBob

Seems like a good time for Bush to rename it’s company.
That’s what corporations do when they have come under
fire. “We’ll just change the name of the company. They’ll
never know.

I suggest: Analhauser-Butch


36 posted on 04/11/2023 12:34:56 PM PDT by DoughtyOne (I pledge allegiance to the flag of the USofA & to the Constitutional REPUBLIC for? which it stands.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: USS Alaska

Yuengling Lager Lite isn’t bad at all.


37 posted on 04/12/2023 10:53:26 AM PDT by WinMod70
[ Post Reply | Private Reply | To 28 | View Replies]

To: WinMod70

Yuengling is a big Trump supporter.


38 posted on 04/12/2023 10:55:55 AM PDT by KC Burke (Diversity, Inclusion and Equity is not another way to spell GOD but it is a way to spell DIE.)
[ Post Reply | Private Reply | To 37 | View Replies]

To: WinMod70
Yuengling Lager Lite isn’t bad at all.

I tried a case of it a few years ago.

After the first one, the only way I could finish the other 23 bottles was by mixing it, half and half, with Black and Tan.

I just don't like light beer, regardless of the label.

I'll take the extra calories for the flavor {but I had to cut way back on 'Cookies and Cream' ice cream}.

39 posted on 04/14/2023 5:20:06 AM PDT by USS Alaska (NUKE ALL MOOSELIMB TERRORISTS, NOW.)
[ Post Reply | Private Reply | To 37 | View Replies]

To: dfwgator

HERE’S A real BEER COMMERCIAL FOR A real BEER

https://www.youtube.com/watch?v=jNvBgpsdZhk


40 posted on 04/14/2023 5:48:46 AM PDT by slorunner
[ Post Reply | Private Reply | To 27 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-40 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson