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Bud Light's marketing VP says she was inspired to update 'fratty,' 'out of touch' branding with inclusivity
Fox News ^
| April 10, 2023
| Alexander Hall
Posted on 04/10/2023 5:29:18 AM PDT by McGruff
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To: CodeToad
“95% of fluster clucks have a woman involved near or at the top.I think it's much more to do with the age of the person at the top. Inexperienced young people are behind most fluster clucks.
To: Pete Dovgan
"She is so smart!! ROFLOL. Goodbye Bud light, and Good night."
All she had to do was, "do her business homework"...
Miller Lite commercial w/ Bob Uecker and Rodney Dangerfield (1986)
https://www.youtube.com/watch?v=IAcuoDYlgzM
142
posted on
04/10/2023 7:44:33 AM PDT
by
guest7
To: Cinnamontea
You might think that, but experience says otherwise. Those young and dumb little idiots rarely mature and wise up. They just practice being stupid little kids and get better and more bitter at it with age.
143
posted on
04/10/2023 7:45:31 AM PDT
by
CodeToad
(No Arm up! They have!)
To: gathersnomoss
144
posted on
04/10/2023 7:46:56 AM PDT
by
Justa
(If where you came from is so great then why aren't Floridians moving there?)
To: kjam22
But can they chase them off as efficiently as she did?
To: Cowgirl of Justice
146
posted on
04/10/2023 7:58:47 AM PDT
by
FamiliarFace
(I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
To: McGruff
Bud Light's marketing VP says she . . . Ahh, clarity.
147
posted on
04/10/2023 8:04:42 AM PDT
by
tomkat
(SOTU = FUBAR)
To: Machavelli
148
posted on
04/10/2023 8:08:10 AM PDT
by
FamiliarFace
(I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
To: CFW
Previous Bud marketing people knew how to keep their current customers and still pick up the young up and coming customer demographic. They had two parallel marketing plays. The first was their national. media campaigns that were really outstanding. This kept the brand popular with the mainstream. The second was an amazing grass roots marketing effort on college campuses, spring and winter vacation destinations and bars that catered to the young crowd to recruit the next generation. This grass roots effort was often pretty raunchy, trendy and edgey to appeal to the cool rebellious youth demographic. The grass roots effort was also carefully crafted to appeal to local sensibilities it was different in places like Boston, Miami, Dallas or LA. Some of it probably would have offended parents or existing customer base but they were never exposed and never knew. It was a darn effective marketing strategy.
149
posted on
04/10/2023 8:09:10 AM PDT
by
rdcbn1
To: Cowgirl of Justice
I don’t care what their advertising is...you couldn’t pay me to drink that crap. Coors Light is by far the worst beer ever.
150
posted on
04/10/2023 8:09:14 AM PDT
by
Codeflier
(My voting days are over. Let it burn...give the people what they want good and hard.)
To: RoosterRedux
"Down here in rural Georgia, I still (until last week that is) see many cases of it being carted out of the local Walmart and grocery stores (by guys with beer bellies in trucks)."
"These guys will immediately stop drinking it and not because of a national boycott. The teasing will be brutal for anyone lifting a Bud or Bud Light."
'Famous Lite Beer Drinkers' Commercial (Miller, 1977)
Famous Lite Beer Drinkers' Commercial
151
posted on
04/10/2023 8:12:09 AM PDT
by
guest7
To: McGruff
The “New Coke” advertizing team is so happy about this...
152
posted on
04/10/2023 8:12:46 AM PDT
by
central_va
(I won't be reconstructed and I do not give a damn...)
To: buwaya
Sorry for your diabetes diagnosis. I hope that it can be healed or improved by what you eat and drink.
I have to say, after a day of mowing and weed-eating in the heat of the summer, sharing a cold Shiner Bock with my husband is more quenching than gatorade!
To: rdcbn1
Bud advertised a lot at NASCAR events. And large car shows, spring break beach events and most major sporting events.
And they just threw all that away.
154
posted on
04/10/2023 8:15:23 AM PDT
by
Texas resident
(Who is running our country?)
To: McGruff
Before being promoted to the Vice President of Bud Light, Alissa Heinerscheid was promoted to VP, Direct to Consumer Marketing at Anheuser-Busch in early 2020.
Suspect Budweiser is having problems filling positions since they were bought by InBev.
To: Justa
Yep. Back in the 70s there were usually far fewer choices in beer on the shelf. Now Bud Light is overwhelmed with better choices. Even the cheapo beers like Icehouse are better than that Bud swill.
Courting the loonies won’t help it at all. If Anheuser is dumb enough to hire twits like her they get what they deserve.
156
posted on
04/10/2023 8:27:07 AM PDT
by
Seruzawa
("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
To: McGruff
‘This brand is in decline”
Its interesting this is the same advice someone gave Intel back around 2000.
They told them they needed to update their corporate logo.
It cost the company billions and resulted in zero new sales.
I blame the Executives in both cases for not bothering to talk to their customers FIRST.
157
posted on
04/10/2023 8:41:50 AM PDT
by
Zathras
To: McGruff
Just look at that face! got stupid written all over it
To: Bshaw
I would’ve returned it for a refund and told them it gave me food poison ... very loudly in front of other customers ...
159
posted on
04/10/2023 9:35:58 AM PDT
by
bankwalker
(Repeal the 19th ...)
To: thefactor
You’re just as blind as she is
160
posted on
04/10/2023 9:39:34 AM PDT
by
gdc61
(LOL not.)
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