[rdcbn1]

Previous Bud marketing people knew how to keep their current customers and still pick up the young up and coming customer demographic. They had two parallel marketing plays. The first was their national. media campaigns that were really outstanding. This kept the brand popular with the mainstream. The second was an amazing grass roots marketing effort on college campuses, spring and winter vacation destinations and bars that catered to the young crowd to recruit the next generation. This grass roots effort was often pretty raunchy, trendy and edgey to appeal to the cool rebellious youth demographic. The grass roots effort was also carefully crafted to appeal to local sensibilities it was different in places like Boston, Miami, Dallas or LA. Some of it probably would have offended parents or existing customer base but they were never exposed and never knew. It was a darn effective marketing strategy.

[Texas resident]

Bud advertised a lot at NASCAR events. And large car shows, spring break beach events and most major sporting events.

And they just threw all that away.